Food and drink Audience in United States
Food and drink has an estimated audience of 182,612,063 people in United States. 53.4% are female, 46.6% are male, average age 39.7. Top regions: California, Texas, Florida.
The average Food and drink fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food and drink fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.7 |
| Estimated audience size | 182,612,063 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 23,761,981 | 1.18× |
| Texas | 21,600,000 | 1.43× |
| Florida | 12,572,448 | 1.02× |
| New York | 12,184,411 | 1.19× |
| Illinois | 7,142,051 | 1.17× |
| Pennsylvania | 6,599,338 | 1.07× |
| North Carolina | 6,004,551 | 1.09× |
| Ohio | 5,192,207 | 0.92× |
| Georgia | 4,988,908 | 0.89× |
| New Jersey | 4,456,446 | 0.96× |
| Michigan | 4,244,294 | 0.89× |
| Virginia | 4,220,407 | 0.95× |
| Missouri | 4,050,000 | 1.84× |
| Washington | 3,968,988 | 1.08× |
| Colorado | 3,957,911 | 1.38× |
| Arizona | 3,783,836 | 1.01× |
| Tennessee | 3,141,401 | 0.86× |
| Wisconsin | 3,051,322 | 1.11× |
| Massachusetts | 2,870,756 | 0.8× |
| Minnesota | 2,838,270 | 1.08× |
| Maryland | 2,514,419 | 0.8× |
| Oregon | 2,441,931 | 1.17× |
| Indiana | 2,431,086 | 0.73× |
| Louisiana | 2,426,562 | 1.03× |
| South Carolina | 2,417,162 | 0.88× |
| Oklahoma | 2,180,720 | 1.08× |
| Nevada | 1,973,544 | 1.12× |
| Alabama | 1,929,006 | 0.76× |
| Kentucky | 1,907,699 | 0.83× |
| Connecticut | 1,682,594 | 0.92× |
| Arkansas | 1,468,884 | 0.98× |
| Utah | 1,342,788 | 0.82× |
| Kansas | 1,275,975 | 0.89× |
| Iowa | 1,269,025 | 0.84× |
| New Mexico | 1,260,000 | 1.82× |
| Mississippi | 1,155,411 | 0.77× |
| Hawaii | 1,059,041 | 1.35× |
| Nebraska | 1,021,708 | 1.12× |
| Idaho | 896,013 | 0.98× |
| Rhode Island | 732,739 | 1.26× |
| Washington, District of Columbia | 626,083 | 1.14× |
| New Hampshire | 555,571 | 0.77× |
| Montana | 500,726 | 0.99× |
| West Virginia | 476,922 | 0.56× |
| Alaska | 459,520 | 1.18× |
| Delaware | 433,555 | 0.86× |
| South Dakota | 353,026 | 0.84× |
| North Dakota | 288,733 | 0.77× |
| Maine | 248,458 | 0.38× |
| Vermont | 244,520 | 0.76× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
See Food and drink audiences in other countries
More Lifestyle cluster audiences in United States
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
- Business and industry (171,263,013)
How to read this data
Audience size is the estimated number of people in United States who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.