Rascasse Audience Intelligence

Food and drink Audience in United States

A data profile of the people who buy, follow and care about Food and drink in United States — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 182,612,063 people in United States.

#1among Lifestyle cluster in United States#1among Topic in United States#1in Food & Beverages

The average Food and drink fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food and drink profile in United States.

Audience size
182.6M
in United States
Gender
53.4%♀
46.6% male
Age
39.7
average years
Country rank
#6
Topic in United States
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food and drink fans

53.4% are female, 46.6% are male, average age 39.7.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Food and drink audience in United States
MetricValue
Female53.4%
Male46.6%
Average age39.7
Estimated audience size182,612,063
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Food and drink audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Food and drink audience comes from United States.

Worldwide audience distribution share by country for Food and drink
CountryShare
United States22.7%
Japan8.7%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food and drink audience in United States is strongest.

Fig. 05

Top regions by affinity

Food and drink fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~4M1.70×
02New Mexico~1.5M1.62×
03Missouri~4M1.45×
04Texas~22M1.42×
05Hawaii~1M1.29×
06New York~13M1.24×
07Wisconsin~3.5M1.23×
08California~24M1.21×
09Alaska~500K1.17×
10Pennsylvania~7M1.15×
11Illinois~7M1.14×
12Rhode Island~600K1.10×
13Nebraska~1M1.07×
14North Carolina~6M1.05×
15Oregon~2M1.05×
16Washington~4M1.04×
17Arkansas~1.5M1.04×
18Kansas~1.5M1.04×
19New Jersey~4.5M1.02×
20Oklahoma~2M1.02×
21Arizona~3.5M1.00×
22Nevada~2M1.00×
23Washington, District of Columbia~500K1.00×
24Florida~12M0.99×
25Idaho~900K0.99×
26Vermont~300K0.98×
27Minnesota~2.5M0.96×
28Iowa~1.5M0.96×
29Montana~500K0.96×
30Louisiana~2M0.95×
31South Dakota~400K0.94×
32Connecticut~1.5M0.93×
33Ohio~5M0.92×
34North Dakota~300K0.92×
35Alabama~2.5M0.91×
36Delaware~500K0.91×
37Kentucky~2M0.90×
38Maine~600K0.90×
39Virginia~4M0.88×
40Michigan~4M0.87×
41South Carolina~2.5M0.87×
42New Hampshire~600K0.87×
43Georgia~5M0.86×
44Mississippi~1.5M0.85×
45West Virginia~700K0.85×
46Tennessee~3M0.84×
47Utah~1.5M0.84×
48Massachusetts~3M0.81×
49Indiana~2.5M0.78×
50Maryland~2.5M0.77×
Fig. 06

Affinity by region

Affinity by region — Food and drink, United States
0.77×1.00×1.70×
Appendix

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More Lifestyle cluster audiences in United States

See Food and drink audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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