Rascasse Audience Intelligence

Food and drink Audience in Spain

A data profile of the people who buy, follow and care about Food and drink in Spain — modelled from more than twelve digital signal sources. Food and drink has an estimated audience of 27,308,439 people in Spain.

#2among Lifestyle cluster in Spain#2among Topic in Spain#1in Food & Beverages

The average Food and drink fan in Spain is 43.8 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Community of Madrid, Catalonia.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food and drink profile in Spain.

Audience size
27.3M
in Spain
Gender
56.7%♀
43.3% male
Age
43.8
average years
Country rank
#8
Topic in Spain
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food and drink fans

56.7% are female, 43.3% are male, average age 43.8.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Food and drink audience in Spain
MetricValue
Female56.7%
Male43.3%
Average age43.8
Estimated audience size27,308,439
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Food and drink audience in Spain
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Food and drink audience comes from Spain.

Worldwide audience distribution share by country for Food and drink
CountryShare
United States22.7%
Japan8.7%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food and drink audience in Spain is strongest.

Fig. 05

Top regions by affinity

Food and drink fans by region: top regions in Spain
#RegionReachAffinity×
01La Rioja~200K1.23×
02Balearic Islands~800K1.05×
03Cantabria~400K1.05×
04Navarre~400K1.04×
05Extremadura~600K1.03×
06Aragon~700K1.00×
07Principality of Asturias~600K1.00×
08Region of Murcia~900K0.98×
09Community of Madrid~4.5M0.96×
10Canary Islands~1.5M0.95×
11Castilla-La Mancha~1M0.95×
12Castile and León~1M0.94×
13Comunidad Valenciana~3M0.92×
14Galicia~1M0.92×
15Basque Autonomous Country~900K0.92×
16Andalusia~4.5M0.83×
17Catalonia~4M0.83×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Spain

See Food and drink audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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