Food and drink Audience in Spain
Food and drink has an estimated audience of 27,308,439 people in Spain. 56.7% are female, 43.3% are male, average age 43.8. Top regions: Andalusia, Community of Madrid, Catalonia.
The average Food and drink fan in Spain is 43.8 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Food and drink fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.8 |
| Estimated audience size | 27,308,439 |
Food and drink fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | ~4.5M | 0.83× |
| Community of Madrid | ~4.5M | 0.96× |
| Catalonia | ~4M | 0.83× |
| Comunidad Valenciana | ~3M | 0.92× |
| Canary Islands | ~1.5M | 0.95× |
| Galicia | ~1M | 0.92× |
| Castile and León | ~1M | 0.94× |
| Castilla-La Mancha | ~1M | 0.95× |
| Basque Autonomous Country | ~900K | 0.92× |
| Region of Murcia | ~900K | 0.98× |
| Balearic Islands | ~800K | 1.05× |
| Aragon | ~700K | 1× |
| Principality of Asturias | ~600K | 1× |
| Extremadura | ~600K | 1.03× |
| Cantabria | ~400K | 1.05× |
| Navarre | ~400K | 1.04× |
| La Rioja | ~200K | 1.23× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 8.7% |
| India | 5.5% |
See Food and drink audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
- Sports and outdoors (25,721,195)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Food and drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.