Arts and music Audience in United States

Arts and music logo

Arts and music has an estimated audience of 171,337,268 people in United States. 53.3% are female, 46.7% are male, average age 38.8. Top regions: Texas, California, New York. Top brand affinities: Korean movies, Payap University, Dhurakij Pundit University, STAR Sports, EA SPORTS FIFA Ultimate Team.

The average Arts and music fan in United States is 38.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Korean movies, Payap University, Dhurakij Pundit University, with strongest over-indexing on Korean movies (1.68× the country average). Demographically, the Arts and music audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Lifestyle cluster

Demographics of Arts and music fans

Demographic split for Arts and music audience in United States
MetricValue
Female53.3%
Male46.7%
Average age38.8
Estimated audience size171,337,268

Audience persona

The typical Arts and music fan in United States is balanced, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Korean movies.

Top regions in United States

Top regions ranked by reach for Arts and music in United States
RegionReachAffinity
Texas12,875,0110.87×
California7,549,6900.4×
New York6,307,9180.66×
Georgia6,244,0901.18×
North Carolina5,622,8411.09×
Florida5,621,9000.48×
Virginia5,216,3021.25×
Maryland4,320,0001.56×
Ohio4,139,1480.78×
New Jersey3,965,7880.91×
Pennsylvania3,351,7980.58×
Washington3,225,7740.94×
Oregon2,880,0001.75×
Illinois2,872,7670.5×
Arizona2,379,8170.68×
South Carolina2,293,6620.89×
Mississippi2,070,0002.32×
Massachusetts2,025,3510.6×
Connecticut1,834,0121.07×
Alabama1,711,7310.72×
Louisiana1,685,6600.76×
Colorado1,660,2690.61×
Missouri1,655,0640.6×
Tennessee1,155,0980.34×
Nevada1,081,3980.65×
Kentucky1,031,5650.48×
Wisconsin964,3630.37×
Arkansas918,6860.65×
Michigan908,9300.2×
Oklahoma898,4360.47×
West Virginia853,7041.07×
Indiana788,7480.25×
Kansas788,5350.58×
Idaho788,3520.92×
Hawaii753,0921.02×
Iowa748,5920.53×
New Hampshire703,4191.04×
Minnesota700,0650.29×
Montana697,0501.56×
Delaware693,1802.79×
Nebraska688,8010.8×
New Mexico685,2050.8×
Rhode Island679,2341.25×
Maine678,8251.11×
Utah670,2430.44×
South Dakota580,7701.85×
Alaska537,4802.32×
North Dakota516,1502.03×
Vermont441,0902.41×
Washington, District of Columbia439,1960.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arts and music audience
BrandAffinityCategory
Korean movies1.68×Movies & TV
Payap University1.55×Business & Career
Dhurakij Pundit University1.54×Business & Career
STAR Sports1.55×Movies & TV
EA SPORTS FIFA Ultimate Team1.59×Games
Empire: Four Kingdoms1.51×Games
Eslite Bookstore1.53×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arts and music audience
TraitClusterScore
Healthy LifestyleBALANCE2.79
Luxury OrientationPREMIUM1.79
Sports ActivityPOWER1.49
LGBTQ+ IdentityOPEN1.35
Early Adopter MentalityPOWER1.25
ExtroversionTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Arts and music
CountryShare
United States19.8%
Japan8.1%
India5.5%

See Arts and music audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Arts and music have in United States?

Arts and music has an estimated audience of 171,337,268 people in United States, concentrated in Texas and California.

What is the gender split and age of Arts and music fans?

53.3% of Arts and music fans are female, 46.7% are male, with an average age of 38.8 years.

Which brands do Arts and music fans like most?

Arts and music fans show strongest brand affinity for Korean movies (1.68×), Payap University (1.55×), and Dhurakij Pundit University (1.54×) over the country average.

Where do Arts and music fans live in United States?

Arts and music fans in United States are most concentrated in Texas (reach 12,875,011), California (reach 7,549,690), and New York (reach 6,307,918). These three regions account for the largest share of the active audience.

What other brands do Arts and music fans also like?

Beyond Arts and music itself, the audience over-indexes on Payap University (1.55×), Dhurakij Pundit University (1.54×), STAR Sports (1.55×), and EA SPORTS FIFA Ultimate Team (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.