Korean movies Audience in United States

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Korean movies has an estimated audience of 1,058,227 people in United States. 64.0% are female, 36.0% are male, average age 27.6. Top regions: California, Texas, New York. Top brand affinities: Edvard Grieg, Natural rubber, Product design, Electrolyte, UK garage.

The average Korean movies fan in United States is 27.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Edvard Grieg, Natural rubber, Product design, with strongest over-indexing on Edvard Grieg (171.42× the country average). Demographically, the Korean movies audience skews more female with an average age of 27.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Korean movies fans

Demographic split for Korean movies audience in United States
MetricValue
Female64.0%
Male36.0%
Average age27.6
Estimated audience size1,058,227

Audience persona

The typical Korean movies fan in United States is more female, around 27.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edvard Grieg.

Top regions in United States

Top regions ranked by reach for Korean movies in United States
RegionReachAffinity
California255,2662.19×
Texas122,9511.35×
New York90,8291.54×
Florida69,7630.97×
Illinois42,8121.21×
Georgia41,2011.26×
Washington39,2681.85×
New Jersey38,6891.44×
Virginia37,5101.46×
Pennsylvania30,7730.86×
North Carolina29,1970.92×
Ohio27,0180.83×
Massachusetts25,1991.21×
Michigan23,4640.85×
Maryland23,0801.27×
Arizona21,4400.99×
Minnesota20,5541.36×
Tennessee16,8570.79×
Indiana16,7520.87×
Nevada16,4681.61×
Oregon16,4651.36×
Colorado15,5870.93×
Hawaii14,1023.1×
Missouri13,7550.81×
Wisconsin12,9500.81×
Kentucky10,9770.83×
South Carolina10,8810.68×
Oklahoma10,6470.91×
Louisiana10,0940.74×
Connecticut9,3850.88×
Alabama8,6060.58×
Utah8,5960.91×
Kansas7,3620.88×
Arkansas7,2580.83×
Iowa6,3370.73×
Mississippi5,6760.65×
Nebraska4,5940.87×
New Mexico4,3940.83×
Washington, District of Columbia4,2811.35×
Idaho3,5590.67×
Rhode Island2,6130.78×
Alaska2,5791.14×
West Virginia2,5400.52×
New Hampshire2,4900.6×
Delaware2,1220.73×
Maine2,0200.53×
Montana1,3720.47×
North Dakota1,3550.62×
South Dakota1,2790.52×
Vermont9250.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korean movies audience
BrandAffinityCategory
Edvard Grieg171.42×Literature
Natural rubber5.58×Cars & Mobility
Product design4.2×Business & Career
Electrolyte9.92×Health
UK garage10.6×Music & Radio
Combat sport2.14×Sports
Japanese domestic market5.81×Politics & Society
Nuts (film)6.28×Movies & TV
Home equity2.1×Home & Garden
JDSU2.76×Business & Career
Isometric exercise7.29×Sports
Bank account2.01×Business & Career
Staycation2.36×Home & Garden
Emilio Estefan9.92×Music & Radio
Grey Eagle, Minnesota31.64×Travel & Leisure
Stamp collecting3.06×Home & Garden
Jaws3.51×Movies & TV
Jesse Plemons2.2×Movies & TV
Nipsey Hussle3.51×Music & Radio
Gruppo Torinese Trasporti19.03×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korean movies audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.39
Pet OwnershipJOY1.88
Luxury OrientationPREMIUM1.72
Community OrientationOPEN1.55
PatriotismCONSERVATISM1.45
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Korean movies
CountryShare
Japan28.9%
Indonesia19.8%
South Korea7.8%

See Korean movies audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Korean movies have in United States?

Korean movies has an estimated audience of 1,058,227 people in United States, concentrated in California and Texas.

What is the gender split and age of Korean movies fans?

64.0% of Korean movies fans are female, 36.0% are male, with an average age of 27.6 years.

Which brands do Korean movies fans like most?

Korean movies fans show strongest brand affinity for Edvard Grieg (171.42×), Natural rubber (5.58×), and Product design (4.2×) over the country average.

Where do Korean movies fans live in United States?

Korean movies fans in United States are most concentrated in California (reach 255,266), Texas (reach 122,951), and New York (reach 90,829). These three regions account for the largest share of the active audience.

What other brands do Korean movies fans also like?

Beyond Korean movies itself, the audience over-indexes on Natural rubber (5.58×), Product design (4.2×), Electrolyte (9.92×), and UK garage (10.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.