Rascasse Audience Intelligence

Korean movies Audience in United States

A data profile of the people who buy, follow and care about Korean movies in United States — modelled from more than twelve digital signal sources. Korean movies has an estimated audience of 1,058,227 people in United States.

#8487among Topic in United States#4109in Movies & TV

The average Korean movies fan in United States is 27.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, 7-Eleven, BTS, with strongest over-indexing on Group buying (83.27× the country average).

Demographically, the Korean movies audience skews more female with an average age of 27.6, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean movies fan in United States is more female, around 27.6 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean movies profile in United States.

Audience size
1.1M
in United States
Gender
64.0%♀
36.0% male
Age
27.6
average years
Country rank
#22807
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean movies fans

64.0% are female, 36.0% are male, average age 27.6.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Korean movies audience in United States
MetricValue
Female64.0%
Male36.0%
Average age27.6
Estimated audience size1,058,227
Fig. 03

Age distribution

Ø 27.6
average years
Age distribution of the Korean movies audience in United States
Age bracketShare%
16-1956%
20-2920%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Korean movies audience comes from United States.

Worldwide audience distribution share by country for Korean movies
CountryShare
Japan28.9%
Indonesia19.8%
South Korea7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean movies audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean movies fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K2.68×
02California~200K2.13×
03Washington~40K1.86×
04New York~90K1.54×
05Nevada~10K1.46×
06Virginia~40K1.40×
07New Jersey~40K1.37×
08Oregon~20K1.32×
09Minnesota~20K1.31×
10Texas~100K1.28×
11Washington, District of Columbia~4K1.26×
12Maryland~20K1.24×
13Georgia~40K1.23×
14Massachusetts~30K1.20×
15Alaska~3K1.18×
16Illinois~40K1.16×
17Arizona~20K1.00×
18Colorado~20K0.97×
19Utah~9K0.97×
20Nebraska~5K0.95×
21Florida~70K0.94×
22Connecticut~10K0.94×
23Kansas~8K0.90×
24New Mexico~5K0.90×
25North Carolina~30K0.89×
26Oklahoma~10K0.89×
27Michigan~20K0.88×
28Rhode Island~3K0.88×
29Pennsylvania~30K0.87×
30Indiana~20K0.87×
31Arkansas~8K0.87×
32Delaware~3K0.87×
33North Dakota~2K0.87×
34Vermont~2K0.87×
35Kentucky~10K0.85×
36South Dakota~2K0.84×
37Iowa~7K0.83×
38Tennessee~20K0.82×
39Missouri~10K0.82×
40Idaho~4K0.82×
41Wisconsin~10K0.81×
42Montana~2K0.81×
43New Hampshire~3K0.80×
44Ohio~30K0.79×
45Louisiana~10K0.79×
46Mississippi~7K0.78×
47West Virginia~4K0.78×
48Maine~3K0.78×
49South Carolina~10K0.73×
50Alabama~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Korean movies, United States
0.70×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean movies audience
#·InterestCategoryAffinity×
01Group buyingShopping83.27×
02Trench coatFashion & Accessoires75.16×
03SoompiInternet & Social Media64.12×
04Park Ji-minMusic & Radio60.40×
05International educationBusiness & Career57.32×
06Lee Jong-sukMovies & TV51.12×
07COSShopping38.09×
08BTSMusic & Radio36.72×
09Boy bandMusic & Radio34.42×
10Women's ShoesFashion & Accessoires33.70×
11Mercedes AMG Petronas F1Sports31.48×
12MalaysiaTravel & Leisure29.39×
13AllkpopMusic & Radio23.37×
147-ElevenShopping18.47×
15RakutenShopping16.10×
16Dungeons & DragonsGames13.93×
17Anime and manga fandomLiterature12.00×
18Google DriveTechnology & Electronics8.05×
19MangaLiterature7.02×
20ClothingFashion & Accessoires3.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean movies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.66×
Pet OwnershipJOY2.77×
Luxury OrientationPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean movies audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.57×
Family OrientationCONSERVATISM0.62×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean movies have in United States?

Korean movies has an estimated audience of 1,058,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean movies fans?

64.0% of Korean movies fans are female, 36.0% are male, with an average age of 27.6 years.

03

Which brands do Korean movies fans like most?

Korean movies fans show strongest brand affinity for Group buying (83.27×), 7-Eleven (18.47×), and BTS (36.72×) over the country average.

04

Where do Korean movies fans live in United States?

Korean movies fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Korean movies fans also like?

Beyond Korean movies itself, the audience over-indexes on 7-Eleven (18.47×), BTS (36.72×), International education (57.32×), and Park Ji-min (60.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Korean movies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →