Rascasse Audience Intelligence

Lee Jong-suk Audience in United States

A data profile of the people who buy, follow and care about Lee Jong-suk in United States — modelled from more than twelve digital signal sources. Lee Jong-suk has an estimated audience of 584,735 people in United States.

#2310among Actor Actress or TV Star in United States#7950among Person in United States#6205in Movies & TV

The average Lee Jong-suk fan in United States is 25.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Allkpop, Park Ji-min, Korean movies, with strongest over-indexing on Allkpop (28.28× the country average).

Demographically, the Lee Jong-suk audience skews more female with an average age of 25.9, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lee Jong-suk fan in United States is more female, around 25.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Allkpop.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lee Jong-suk profile in United States.

Audience size
585K
in United States
Gender
74.3%♀
25.7% male
Age
25.9
average years
Country rank
#33339
Person in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lee Jong-suk fans

74.3% are female, 25.7% are male, average age 25.9.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Lee Jong-suk audience in United States
MetricValue
Female74.3%
Male25.7%
Average age25.9
Estimated audience size584,735
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Lee Jong-suk audience in United States
Age bracketShare%
16-1965%
20-2917%
30-398%
40-496%
50+5%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Lee Jong-suk audience comes from United States.

Worldwide audience distribution share by country for Lee Jong-suk
CountryShare
India13.4%
United States9.7%
Philippines9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lee Jong-suk audience in United States is strongest.

Fig. 05

Top regions by affinity

Lee Jong-suk fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K3.87×
02California~100K2.11×
03Texas~70K1.51×
04Washington~20K1.45×
05Nevada~8K1.40×
06New Jersey~20K1.38×
07New York~40K1.29×
08Maryland~10K1.23×
09Washington, District of Columbia~2K1.22×
10Florida~50K1.21×
11Virginia~20K1.21×
12Arizona~10K1.19×
13Minnesota~10K1.18×
14Georgia~20K1.14×
15Utah~6K1.10×
16Oregon~7K1.09×
17Illinois~20K1.07×
18Massachusetts~10K1.03×
19Alaska~1K1.03×
20Connecticut~6K1.02×
21North Carolina~20K0.96×
22New Mexico~3K0.96×
23Delaware~1K0.91×
24Kansas~4K0.90×
25Idaho~3K0.90×
26Oklahoma~6K0.89×
27Arkansas~4K0.86×
28Rhode Island~2K0.85×
29Vermont<1K0.85×
30Nebraska~2K0.84×
31North Dakota<1K0.84×
32Pennsylvania~20K0.83×
33Indiana~9K0.82×
34Colorado~7K0.82×
35Louisiana~6K0.82×
36South Dakota~1K0.82×
37Alabama~6K0.80×
38Montana~1K0.80×
39Tennessee~9K0.79×
40South Carolina~7K0.78×
41New Hampshire~2K0.78×
42Wisconsin~7K0.77×
43Maine~2K0.77×
44Kentucky~6K0.76×
45Mississippi~4K0.76×
46West Virginia~2K0.76×
47Michigan~10K0.75×
48Missouri~7K0.75×
49Iowa~4K0.74×
50Ohio~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Lee Jong-suk, United States
0.73×1.00×3.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lee Jong-suk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lee Jong-suk audience
#·InterestCategoryAffinity×
01Song Hye-kyoFashion & Accessoires51.42×
02Song Joong-kiMovies & TV51.23×
03Korean moviesMovies & TV51.12×
04TaeyangMusic & Radio45.82×
05NCT (band)Music & Radio43.90×
06K-DramasMovies & TV38.88×
07Park Ji-minMusic & Radio38.76×
08G-DragonMusic & Radio33.68×
09JYP EntertainmentMovies & TV29.26×
10AllkpopMusic & Radio28.28×
11Girls' GenerationMusic & Radio28.26×
12Society6Shopping27.96×
13Big Bang (South Korean band)Music & Radio24.54×
14EnhypenMusic & Radio19.66×
15Ahn Hyo-seopMovies & TV18.40×
16COSShopping16.47×
17BTSMusic & Radio15.34×
18Korean languagePolitics & Society13.09×
19KoreaTravel & Leisure11.21×
20KPop Demon HuntersMovies & TV4.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lee Jong-suk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lee Jong-suk audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.86×
Pet OwnershipJOY1.32×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lee Jong-suk audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.55×
Family OrientationCONSERVATISM0.58×
Price SensitivityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lee Jong-suk have in United States?

Lee Jong-suk has an estimated audience of 584,735 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lee Jong-suk fans?

74.3% of Lee Jong-suk fans are female, 25.7% are male, with an average age of 25.9 years.

03

Which brands do Lee Jong-suk fans like most?

Lee Jong-suk fans show strongest brand affinity for Allkpop (28.28×), Park Ji-min (38.76×), and Korean movies (51.12×) over the country average.

04

Where do Lee Jong-suk fans live in United States?

Lee Jong-suk fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Lee Jong-suk fans also like?

Beyond Lee Jong-suk itself, the audience over-indexes on Park Ji-min (38.76×), Korean movies (51.12×), Girls' Generation (28.26×), and Song Hye-kyo (51.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lee Jong-suk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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