Lee Jong-suk Audience in United States

Lee Jong-suk logo

Lee Jong-suk has an estimated audience of 577,325 people in United States. 74.3% are female, 25.7% are male, average age 25.9. Top regions: California, Texas, Florida. Top brand affinities: Allkpop, Korean movies, Girls' Generation, Song Hye-kyo, JYP Entertainment.

The average Lee Jong-suk fan in United States is 25.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Allkpop, Korean movies, Girls' Generation, with strongest over-indexing on Allkpop (28.28× the country average). Demographically, the Lee Jong-suk audience skews more female with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Lee Jong-suk fans

Demographic split for Lee Jong-suk audience in United States
MetricValue
Female74.3%
Male25.7%
Average age25.9
Estimated audience size577,325

Audience persona

The typical Lee Jong-suk fan in United States is more female, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Allkpop.

Top regions in United States

Top regions ranked by reach for Lee Jong-suk in United States
RegionReachAffinity
California137,0902.16×
Texas78,0991.57×
Florida46,8021.2×
New York44,1141.37×
New Jersey21,0751.44×
Illinois21,0031.09×
Georgia20,7381.17×
Virginia18,4441.31×
Washington17,7141.53×
North Carolina17,4201×
Pennsylvania16,1900.83×
Arizona14,0221.19×
Ohio12,8490.72×
Massachusetts12,5121.1×
Maryland12,4251.25×
Michigan11,6220.77×
Hawaii9,9204×
Minnesota9,7781.18×
Tennessee9,1100.79×
Indiana8,5780.81×
Nevada8,0651.44×
Oregon7,6251.15×
Colorado7,5540.83×
Missouri6,9970.75×
Wisconsin6,5470.75×
Alabama6,3250.78×
South Carolina6,2120.72×
Utah5,7951.12×
Connecticut5,7891×
Oklahoma5,7660.9×
Louisiana5,7390.77×
Kentucky5,2090.72×
Kansas4,0910.9×
Arkansas3,9840.84×
Mississippi3,1300.66×
Iowa3,0850.65×
New Mexico2,7490.95×
Washington, District of Columbia2,2901.32×
Nebraska2,1960.76×
Idaho2,1830.75×
New Hampshire1,4260.63×
Rhode Island1,3210.72×
West Virginia1,2920.48×
Delaware1,2660.79×
Alaska1,1740.95×
Maine1,1740.57×
Montana8230.51×
South Dakota7530.56×
North Dakota5980.5×
Vermont5690.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lee Jong-suk audience
BrandAffinityCategory
Allkpop28.28×Music & Radio
Korean movies51.12×Movies & TV
Girls' Generation28.26×Music & Radio
Song Hye-kyo51.42×Fashion & Accessoires
JYP Entertainment29.26×Movies & TV
Labubu11.76×Kids & Family
Song Joong-ki51.23×Movies & TV
BTS15.34×Music & Radio
Society627.96×Shopping
Korean language13.09×Politics & Society
Ahn Hyo-seop18.4×Movies & TV
G-Dragon33.68×Music & Radio
K-Dramas38.88×Movies & TV
Korea11.21×Travel & Leisure
Enhypen19.66×Music & Radio
KPop Demon Hunters4.54×Movies & TV
COS16.47×Shopping
NCT (band)43.9×Music & Radio
Shōjo manga13.53×Literature
BLACKPINK14.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lee Jong-suk audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.86
Community OrientationOPEN2.49
Pet OwnershipJOY1.52
TraditionCONSERVATISM1.3
Luxury OrientationPREMIUM1.24
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Lee Jong-suk
CountryShare
India13.4%
Philippines9.9%
United States9.8%

See Lee Jong-suk audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Lee Jong-suk have in United States?

Lee Jong-suk has an estimated audience of 577,325 people in United States, concentrated in California and Texas.

What is the gender split and age of Lee Jong-suk fans?

74.3% of Lee Jong-suk fans are female, 25.7% are male, with an average age of 25.9 years.

Which brands do Lee Jong-suk fans like most?

Lee Jong-suk fans show strongest brand affinity for Allkpop (28.28×), Korean movies (51.12×), and Girls' Generation (28.26×) over the country average.

Where do Lee Jong-suk fans live in United States?

Lee Jong-suk fans in United States are most concentrated in California (reach 137,090), Texas (reach 78,099), and Florida (reach 46,802). These three regions account for the largest share of the active audience.

What other brands do Lee Jong-suk fans also like?

Beyond Lee Jong-suk itself, the audience over-indexes on Korean movies (51.12×), Girls' Generation (28.26×), Song Hye-kyo (51.42×), and JYP Entertainment (29.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lee Jong-suk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.