Enhypen Audience in United States

Enhypen has an estimated audience of 2,716,763 people in United States. 65.1% are female, 34.9% are male, average age 27.2. Top regions: California, Texas, Florida. Top brand affinities: BTS, Group buying, Jollibee, Anime and manga fandom, Rakuten.

The average Enhypen fan in United States is 27.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BTS, Group buying, Jollibee, with strongest over-indexing on BTS (22.29× the country average). Demographically, the Enhypen audience skews more female with an average age of 27.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Enhypen fans

Demographic split for Enhypen audience in United States
MetricValue
Female65.1%
Male34.9%
Average age27.2
Estimated audience size2,716,763

Audience persona

The typical Enhypen fan in United States is more female, around 27.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for BTS.

Top regions in United States

Top regions ranked by reach for Enhypen in United States
RegionReachAffinity
California624,7072.09×
Texas385,6871.65×
Florida205,5171.12×
New York182,6201.2×
Washington118,9472.18×
Illinois118,5651.31×
Georgia101,7881.22×
North Carolina88,4171.08×
Virginia80,2791.21×
New Jersey77,2821.12×
Arizona73,0101.32×
Pennsylvania71,6830.78×
Ohio69,3150.83×
Michigan59,8490.84×
Maryland54,8541.17×
Tennessee49,7400.91×
Massachusetts48,4620.91×
Indiana45,2520.91×
Minnesota45,0531.16×
South Carolina38,6060.94×
Alabama36,6720.97×
Nevada36,3741.38×
Wisconsin36,0680.88×
Missouri34,3950.79×
Oregon33,4611.07×
Louisiana33,3870.95×
Colorado33,3090.78×
Oklahoma31,9711.06×
Kentucky29,9240.88×
Hawaii26,5802.28×
Utah23,3640.96×
Connecticut23,0760.85×
Arkansas21,3280.95×
Kansas18,8600.88×
Mississippi18,1990.81×
Iowa16,1100.72×
New Mexico12,9380.95×
Nebraska10,7380.79×
Idaho10,4580.77×
Alaska10,2911.77×
West Virginia8,4940.67×
Washington, District of Columbia5,9010.72×
Delaware5,8900.79×
Rhode Island5,8540.68×
New Hampshire5,4830.51×
Maine5,2090.54×
South Dakota3,9750.63×
Montana3,4160.45×
North Dakota3,1790.57×
Wyoming2,1730.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Enhypen audience
BrandAffinityCategory
BTS22.29×Music & Radio
Group buying22.5×Shopping
Jollibee13.34×Food & Beverages
Anime and manga fandom7×Literature
Rakuten11.12×Shopping
Indeed.com3.88×Business & Career
Boy band12.25×Music & Radio
Astro (Malaysian satellite television)17.66×Movies & TV
Allkpop12.25×Music & Radio
Superman2.01×Movies & TV
Do it yourself (DIY)2.48×Home & Garden
IU (singer)15.27×Music & Radio
Manga3.63×Literature
JD Sports8.53×Shopping
OtterBox12.69×Technology & Electronics
Harry Potter2.27×Movies & TV
Redbubble12.79×Literature
Wattpad7.01×Internet & Social Media
Telegram7.88×Internet & Social Media
Philippine Airlines14.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Enhypen audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Early Adopter MentalityPOWER1.45
Design AffinityPREMIUM1.38
Luxury OrientationPREMIUM1.37
SustainabilityBALANCE1.32
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Enhypen
CountryShare
Japan29.0%
United States14.8%
Brazil6.8%

See Enhypen audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Enhypen have in United States?

Enhypen has an estimated audience of 2,716,763 people in United States, concentrated in California and Texas.

What is the gender split and age of Enhypen fans?

65.1% of Enhypen fans are female, 34.9% are male, with an average age of 27.2 years.

Which brands do Enhypen fans like most?

Enhypen fans show strongest brand affinity for BTS (22.29×), Group buying (22.5×), and Jollibee (13.34×) over the country average.

Where do Enhypen fans live in United States?

Enhypen fans in United States are most concentrated in California (reach 624,707), Texas (reach 385,687), and Florida (reach 205,517). These three regions account for the largest share of the active audience.

What other brands do Enhypen fans also like?

Beyond Enhypen itself, the audience over-indexes on Group buying (22.5×), Jollibee (13.34×), Anime and manga fandom (7×), and Rakuten (11.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Enhypen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.