Rascasse Audience Intelligence

Enhypen Audience in United States

A data profile of the people who buy, follow and care about Enhypen in United States — modelled from more than twelve digital signal sources. Enhypen has an estimated audience of 2,784,862 people in United States.

#1741among Person in United States#1129in Music & Radio

The average Enhypen fan in United States is 27.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BTS, Rakuten, Anime and manga fandom, with strongest over-indexing on BTS (37.69× the country average).

Demographically, the Enhypen audience skews more female with an average age of 27.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enhypen fan in United States is more female, around 27.5 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enhypen profile in United States.

Audience size
2.8M
in United States
Gender
65.0%♀
35.0% male
Age
27.5
average years
Country rank
#10922
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enhypen fans

65.0% are female, 35.0% are male, average age 27.5.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Enhypen audience in United States
MetricValue
Female65.0%
Male35.0%
Average age27.5
Estimated audience size2,784,862
Fig. 03

Age distribution

Ø 27.5
average years
Age distribution of the Enhypen audience in United States
Age bracketShare%
16-1956%
20-2920%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Enhypen audience comes from United States.

Worldwide audience distribution share by country for Enhypen
CountryShare
Japan28.4%
United States14.6%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enhypen audience in United States is strongest.

Fig. 05

Top regions by affinity

Enhypen fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.94×
02California~500K1.78×
03Texas~400K1.75×
04Washington~90K1.68×
05Alaska~8K1.41×
06Nevada~40K1.36×
07Arizona~70K1.26×
08Georgia~100K1.24×
09Virginia~80K1.24×
10North Carolina~100K1.19×
11New York~200K1.15×
12Illinois~100K1.15×
13Oklahoma~30K1.15×
14Maryland~50K1.14×
15New Jersey~80K1.11×
16Minnesota~40K1.08×
17New Mexico~10K1.06×
18Utah~30K1.05×
19Oregon~30K1.03×
20Arkansas~20K1.03×
21Florida~200K1.02×
22Indiana~50K1.02×
23Louisiana~40K1.00×
24Kentucky~30K0.99×
25South Carolina~40K0.98×
26Alabama~40K0.98×
27Delaware~7K0.93×
28Pennsylvania~80K0.91×
29Tennessee~50K0.91×
30Wisconsin~40K0.91×
31Kansas~20K0.91×
32Connecticut~20K0.90×
33Mississippi~20K0.90×
34Ohio~70K0.88×
35Michigan~60K0.86×
36Massachusetts~50K0.85×
37Idaho~10K0.85×
38Nebraska~10K0.83×
39Colorado~30K0.81×
40South Dakota~5K0.81×
41Missouri~40K0.80×
42Rhode Island~7K0.77×
43North Dakota~4K0.75×
44Iowa~20K0.72×
45West Virginia~9K0.71×
46Vermont~3K0.70×
47Washington, District of Columbia~6K0.67×
48New Hampshire~7K0.61×
49Maine~6K0.58×
50Montana~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Enhypen, United States
0.58×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enhypen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enhypen audience
#·InterestCategoryAffinity×
01BTSMusic & Radio37.69×
02IU (singer)Music & Radio18.83×
03Park Ji-minMusic & Radio16.73×
04Group buyingShopping15.26×
05AllkpopMusic & Radio14.08×
06Boy bandMusic & Radio14.01×
07RakutenShopping12.94×
08COSShopping10.71×
09International educationBusiness & Career9.81×
10JollibeeFood & Beverages6.69×
11Anime and manga fandomLiterature6.67×
12CrunchyrollGames5.03×
13Spirit HalloweenKids & Family4.67×
14One PieceMovies & TV4.33×
15Digital artArts & Culture4.04×
16MangaLiterature3.50×
17ComicsLiterature2.80×
18SupermanMovies & TV2.29×
19Do it yourself (DIY)Home & Garden2.19×
20TikTokInternet & Social Media1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enhypen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enhypen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Luxury OrientationPREMIUM1.81×
Pet OwnershipJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enhypen audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.72×
Need for SecurityCONSERVATISM0.75×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enhypen have in United States?

Enhypen has an estimated audience of 2,784,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Enhypen fans?

65.0% of Enhypen fans are female, 35.0% are male, with an average age of 27.5 years.

03

Which brands do Enhypen fans like most?

Enhypen fans show strongest brand affinity for BTS (37.69×), Rakuten (12.94×), and Anime and manga fandom (6.67×) over the country average.

04

Where do Enhypen fans live in United States?

Enhypen fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Enhypen fans also like?

Beyond Enhypen itself, the audience over-indexes on Rakuten (12.94×), Anime and manga fandom (6.67×), Group buying (15.26×), and Boy band (14.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Enhypen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enhypen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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