Rascasse Audience Intelligence

Jollibee Target Market in United States

A data profile of the people who buy, follow and care about Jollibee in United States — modelled from more than twelve digital signal sources. Jollibee has an estimated audience of 8,663,491 people in United States.

#32among Restaurants in United States#414among Brand in United States#309in Food & Beverages

The average Jollibee fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tokopedia, LINE, Indeed.com, with strongest over-indexing on Tokopedia (70.82× the country average).

Demographically, the Jollibee audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jollibee fan in United States is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for Tokopedia.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jollibee profile in United States.

Audience size
8.7M
in United States
Gender
57.5%♀
42.5% male
Age
38.3
average years
Country rank
#4104
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jollibee

57.5% are female, 42.5% are male, average age 38.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Jollibee audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.3
Estimated audience size8,663,491
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Jollibee audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Jollibee audience comes from United States.

Worldwide audience distribution share by country for Jollibee
CountryShare
United States30.2%
Philippines25.2%
Canada7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jollibee audience in United States is strongest.

Fig. 05

Top regions by affinity

Jollibee customers by region in United States
#RegionReachAffinity×
01Hawaii~200K6.86×
02Nevada~300K3.98×
03California~3.5M3.85×
04Washington~400K2.54×
05New Jersey~500K2.39×
06New York~1M2.38×
07Oregon~200K2.21×
08Virginia~400K2.04×
09Texas~1.5M1.88×
10Illinois~500K1.85×
11Maryland~200K1.61×
12Washington, District of Columbia~40K1.55×
13Arizona~200K1.30×
14Florida~700K1.25×
15Michigan~200K0.83×
16Pennsylvania~200K0.76×
17Alaska~10K0.68×
18Delaware~10K0.59×
19Connecticut~50K0.58×
20Georgia~100K0.56×
21Massachusetts~90K0.55×
22North Carolina~100K0.52×
23Colorado~70K0.49×
24Oklahoma~50K0.48×
25Minnesota~60K0.47×
26Wyoming~6K0.47×
27Utah~30K0.46×
28South Carolina~60K0.45×
29Rhode Island~10K0.45×
30Indiana~70K0.44×
31Louisiana~50K0.43×
32Tennessee~70K0.42×
33North Dakota~7K0.42×
34Ohio~100K0.41×
35Wisconsin~50K0.41×
36New Mexico~20K0.41×
37Missouri~50K0.40×
38Arkansas~30K0.39×
39Kentucky~40K0.38×
40Kansas~30K0.38×
41Alabama~40K0.36×
42Mississippi~30K0.36×
43Nebraska~10K0.35×
44West Virginia~10K0.35×
45Idaho~10K0.34×
46New Hampshire~10K0.33×
47South Dakota~6K0.32×
48Iowa~20K0.31×
49Maine~8K0.28×
50Montana~7K0.28×
Fig. 06

Affinity by region

Affinity by region — Jollibee, United States
0.28×1.00×6.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jollibee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jollibee audience
#·InterestCategoryAffinity×
01TokopediaShopping70.82×
02house fun slotsGames70.79×
03LINETechnology & Electronics67.60×
04AdoboFood & Beverages36.07×
05Holiday HouseHome & Garden35.40×
06Red Ribbon (bakeshop)Food & Beverages35.16×
07Hair AccessoriesBeauty & Wellness32.55×
08KebayaFashion & Accessoires28.00×
09Slotomania - Slot MachinesGames25.96×
10EntourageMovies & TV25.82×
11House of Wax (2005 film)Movies & TV23.83×
12Astro (Malaysian satellite television)Movies & TV22.10×
13Philippine Stock ExchangeBusiness & Career22.01×
14Philippine AirlinesTravel & Leisure21.36×
15BawalFashion & Accessoires20.24×
16Filipino peoplesPolitics & Society16.28×
17Ray Ban MetaFashion & Accessoires14.45×
18JD SportsShopping9.25×
19Indeed.comBusiness & Career8.84×
20Makeup TutorialsBeauty & Wellness4.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jollibee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jollibee audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.08×
Career OrientationPOWER1.98×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jollibee audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
PatriotismCONSERVATISM0.72×
DIY MentalityTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jollibee's target market in United States?

Jollibee's target market in United States covers an estimated 8,663,491 people, concentrated in California and Texas.

02

What is the gender split and age of Jollibee customers?

57.5% of the Jollibee audience are female, 42.5% are male, with an average age of 38.3 years.

03

Which brands do Jollibee fans like most?

Jollibee fans show strongest brand affinity for Tokopedia (70.82×), LINE (67.6×), and Indeed.com (8.84×) over the country average.

04

Where do Jollibee fans live in United States?

Jollibee fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Jollibee fans also like?

Beyond Jollibee itself, the audience over-indexes on LINE (67.6×), Indeed.com (8.84×), Kebaya (28×), and Astro (Malaysian satellite television) (22.1×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jollibee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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