Jollibee Audience in United States

Jollibee logo

Jollibee has an estimated audience of 8,461,918 people in United States. 57.5% are female, 42.5% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: LINE, Indeed.com, Kebaya, Astro (Malaysian satellite television), house fun slots.

The average Jollibee fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include LINE, Indeed.com, Kebaya, with strongest over-indexing on LINE (67.6× the country average). Demographically, the Jollibee audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Jollibee fans

Demographic split for Jollibee audience in United States
MetricValue
Female57.5%
Male42.5%
Average age38.3
Estimated audience size8,461,918

Audience persona

The typical Jollibee fan in United States is more female, around 38.3 years old, with strong Travelling tendencies and a notable affinity for LINE.

Top regions in United States

Top regions ranked by reach for Jollibee in United States
RegionReachAffinity
California3,542,3003.81×
Texas1,402,8591.93×
New York961,7202.03×
Florida683,9981.19×
New Jersey505,1212.35×
Illinois485,3261.72×
Washington448,8272.64×
Virginia416,7922.02×
Nevada304,5833.72×
Maryland243,1391.67×
Pennsylvania234,7080.82×
Hawaii225,9426.21×
Michigan211,7180.96×
Georgia182,0500.7×
North Carolina166,9130.66×
Arizona158,6420.92×
Ohio133,2470.51×
Oregon117,7461.21×
Massachusetts112,1420.67×
Tennessee88,3770.52×
Colorado81,0460.61×
Indiana80,3230.52×
Minnesota69,9290.58×
South Carolina69,1060.54×
Missouri65,2090.48×
Wisconsin61,2300.48×
Connecticut57,7360.68×
Louisiana54,8780.5×
Oklahoma53,3050.57×
Alabama48,9600.41×
Kentucky46,9790.44×
Utah40,7160.54×
Washington, District of Columbia38,9701.53×
Arkansas30,2630.43×
Kansas28,7690.43×
Mississippi27,4720.39×
Iowa24,1300.35×
New Mexico18,9310.45×
Nebraska15,0780.36×
Idaho14,8280.35×
Delaware14,5440.62×
West Virginia13,5780.34×
Rhode Island13,1360.49×
Alaska11,6630.64×
New Hampshire11,1870.34×
Maine7,9230.26×
North Dakota7,3820.42×
South Dakota5,2840.27×
Montana5,0110.21×
Vermont3,6320.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jollibee audience
BrandAffinityCategory
LINE67.6×Technology & Electronics
Indeed.com8.84×Business & Career
Kebaya28×Fashion & Accessoires
Astro (Malaysian satellite television)22.1×Movies & TV
house fun slots70.79×Games
Slotomania - Slot Machines25.96×Games
Entourage25.82×Movies & TV
Holiday House35.4×Home & Garden
Philippine Airlines21.36×Travel & Leisure
Adobo36.07×Food & Beverages
Ray Ban Meta14.45×Fashion & Accessoires
Bawal20.24×Fashion & Accessoires
Red Ribbon (bakeshop)35.16×Food & Beverages
Tokopedia70.82×Shopping
Filipino peoples16.28×Politics & Society
Hair Accessories32.55×Beauty & Wellness
House of Wax (2005 film)23.83×Movies & TV
JD Sports9.25×Shopping
Makeup Tutorials4.78×Beauty & Wellness
Philippine Stock Exchange22.01×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jollibee audience
TraitClusterScore
TravellingTHRILL2.66
Luxury OrientationPREMIUM1.66
Quality AwarenessPREMIUM1.46
Sports ActivityPOWER1.43
Early Adopter MentalityPOWER1.43
Urban LifestyleOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Jollibee
CountryShare
United States29.8%
Philippines25.5%
Canada7.6%

See Jollibee audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Jollibee have in United States?

Jollibee has an estimated audience of 8,461,918 people in United States, concentrated in California and Texas.

What is the gender split and age of Jollibee fans?

57.5% of Jollibee fans are female, 42.5% are male, with an average age of 38.3 years.

Which brands do Jollibee fans like most?

Jollibee fans show strongest brand affinity for LINE (67.6×), Indeed.com (8.84×), and Kebaya (28×) over the country average.

Where do Jollibee fans live in United States?

Jollibee fans in United States are most concentrated in California (reach 3,542,300), Texas (reach 1,402,859), and New York (reach 961,720). These three regions account for the largest share of the active audience.

What other brands do Jollibee fans also like?

Beyond Jollibee itself, the audience over-indexes on Indeed.com (8.84×), Kebaya (28×), Astro (Malaysian satellite television) (22.1×), and house fun slots (70.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jollibee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.