Rascasse Audience Intelligence

Adobo Audience in United States

A data profile of the people who buy, follow and care about Adobo in United States — modelled from more than twelve digital signal sources. Adobo has an estimated audience of 490,858 people in United States.

#11483among Topic in United States#1970in Food & Beverages

The average Adobo fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jollibee, Yahoo! News, Ray Ban Meta, with strongest over-indexing on Jollibee (15.73× the country average).

Demographically, the Adobo audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adobo fan in United States is balanced, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Jollibee.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adobo profile in United States.

Audience size
491K
in United States
Gender
51.6%♀
48.4% male
Age
43.9
average years
Country rank
#37075
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adobo fans

51.6% are female, 48.4% are male, average age 43.9.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Adobo audience in United States
MetricValue
Female51.6%
Male48.4%
Average age43.9
Estimated audience size490,858
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Adobo audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3921%
40-4926%
50+29%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Adobo audience comes from United States.

Worldwide audience distribution share by country for Adobo
CountryShare
United States20.4%
Philippines18.4%
Mexico9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adobo audience in United States is strongest.

Fig. 05

Top regions by affinity

Adobo fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K2.93×
02Alaska~2K1.78×
03Iowa~7K1.66×
04New York~40K1.56×
05Nevada~7K1.56×
06California~80K1.49×
07Washington~10K1.45×
08Connecticut~7K1.34×
09Washington, District of Columbia~2K1.20×
10Colorado~9K1.15×
11New Jersey~10K1.11×
12Oregon~6K1.11×
13Maryland~9K1.08×
14Pennsylvania~20K1.05×
15Florida~30K1.03×
16Illinois~20K1.03×
17Virginia~10K1.02×
18Rhode Island~2K1.02×
19Massachusetts~10K0.99×
20Arizona~10K0.97×
21Utah~4K0.96×
22Texas~40K0.95×
23Georgia~10K0.90×
24North Carolina~10K0.90×
25New Mexico~2K0.89×
26North Dakota<1K0.89×
27Idaho~2K0.88×
28Delaware~1K0.87×
29New Hampshire~2K0.85×
30Vermont<1K0.85×
31Tennessee~8K0.82×
32Maine~1K0.82×
33South Carolina~6K0.81×
34Louisiana~5K0.81×
35South Dakota<1K0.81×
36Kansas~3K0.80×
37Nebraska~2K0.80×
38Montana~1K0.80×
39Oklahoma~4K0.79×
40Arkansas~3K0.79×
41Minnesota~5K0.78×
42Indiana~7K0.75×
43Missouri~6K0.75×
44Wisconsin~6K0.75×
45Alabama~5K0.73×
46Ohio~10K0.71×
47Michigan~9K0.70×
48Kentucky~4K0.70×
49Mississippi~3K0.70×
50West Virginia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Adobo, United States
0.69×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adobo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adobo audience
#·InterestCategoryAffinity×
01Horse Meat DiscoMusic & Radio92.44×
02Southwestern University (Philippines)Business & Career53.89×
03OrgainHealth49.01×
04Kris AquinoMovies & TV45.19×
05Red Ribbon (bakeshop)Food & Beverages44.01×
06Anne CurtisMovies & TV36.99×
07Lea SalongaMovies & TV33.41×
08CebuTravel & Leisure27.64×
09Philippine AirlinesTravel & Leisure24.07×
10Ray Ban MetaFashion & Accessoires23.47×
11Kevin Nash (carp angler)Sports19.49×
12Filipino languagePolitics & Society17.64×
13JollibeeFood & Beverages15.73×
14Anne BurrellFood & Beverages14.79×
15ManilaTravel & Leisure11.07×
16PueblaTravel & Leisure8.90×
17New York PostNews7.75×
18Yahoo! NewsNews7.60×
19Christmas decorationHome & Garden6.55×
20Staten IslandTravel & Leisure5.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adobo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adobo audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.51×
Career OrientationPOWER1.42×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adobo audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.83×
Community OrientationOPEN0.90×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adobo have in United States?

Adobo has an estimated audience of 490,858 people in United States, concentrated in California and New York.

02

What is the gender split and age of Adobo fans?

51.6% of Adobo fans are female, 48.4% are male, with an average age of 43.9 years.

03

Which brands do Adobo fans like most?

Adobo fans show strongest brand affinity for Jollibee (15.73×), Yahoo! News (7.6×), and Ray Ban Meta (23.47×) over the country average.

04

Where do Adobo fans live in United States?

Adobo fans in United States are most concentrated in California (reach ~80K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Adobo fans also like?

Beyond Adobo itself, the audience over-indexes on Yahoo! News (7.6×), Ray Ban Meta (23.47×), New York Post (7.75×), and Orgain (49.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Adobo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adobo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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