Adobo Audience in United States
Adobo has an estimated audience of 490,858 people in United States. 51.6% are female, 48.4% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Anne Burrell, Jollibee, Yahoo! News, Ray Ban Meta, New York Post.
The average Adobo fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anne Burrell, Jollibee, Yahoo! News, with strongest over-indexing on Anne Burrell (14.79× the country average). Demographically, the Adobo audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Adobo fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 43.9 |
| Estimated audience size | 490,858 |
Audience persona
The typical Adobo fan in United States is balanced, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Anne Burrell.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,239 | 1.6× |
| Texas | 40,218 | 0.95× |
| New York | 39,986 | 1.46× |
| Florida | 35,917 | 1.08× |
| Pennsylvania | 17,705 | 1.07× |
| Illinois | 17,205 | 1.05× |
| Washington | 15,222 | 1.55× |
| Georgia | 14,390 | 0.95× |
| New Jersey | 13,835 | 1.11× |
| North Carolina | 13,664 | 0.93× |
| Virginia | 11,743 | 0.98× |
| Ohio | 10,921 | 0.72× |
| Arizona | 10,093 | 1.01× |
| Massachusetts | 10,004 | 1.03× |
| Colorado | 9,738 | 1.26× |
| Michigan | 9,199 | 0.72× |
| Maryland | 8,992 | 1.07× |
| Tennessee | 7,877 | 0.8× |
| Connecticut | 7,678 | 1.56× |
| Iowa | 7,438 | 1.84× |
| Nevada | 7,226 | 1.52× |
| Indiana | 6,604 | 0.74× |
| Oregon | 6,328 | 1.12× |
| South Carolina | 6,033 | 0.82× |
| Hawaii | 5,890 | 2.79× |
| Missouri | 5,880 | 0.74× |
| Wisconsin | 5,501 | 0.74× |
| Minnesota | 5,391 | 0.77× |
| Louisiana | 5,083 | 0.8× |
| Alabama | 4,817 | 0.7× |
| Oklahoma | 4,195 | 0.77× |
| Utah | 4,173 | 0.95× |
| Kentucky | 4,068 | 0.66× |
| Arkansas | 3,050 | 0.75× |
| Kansas | 2,950 | 0.76× |
| Mississippi | 2,577 | 0.64× |
| New Mexico | 2,138 | 0.87× |
| Idaho | 1,989 | 0.81× |
| Nebraska | 1,875 | 0.76× |
| Washington, District of Columbia | 1,855 | 1.26× |
| Alaska | 1,842 | 1.75× |
| Rhode Island | 1,562 | 1× |
| New Hampshire | 1,548 | 0.8× |
| Maine | 1,332 | 0.76× |
| West Virginia | 1,303 | 0.57× |
| Delaware | 1,124 | 0.83× |
| Montana | 957 | 0.7× |
| North Dakota | 810 | 0.8× |
| South Dakota | 725 | 0.64× |
| Vermont | 671 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anne Burrell | 14.79× | Food & Beverages |
| Jollibee | 15.73× | Food & Beverages |
| Yahoo! News | 7.6× | News |
| Ray Ban Meta | 23.47× | Fashion & Accessoires |
| New York Post | 7.75× | News |
| Orgain | 49.01× | Health |
| Philippine Airlines | 24.07× | Travel & Leisure |
| Red Ribbon (bakeshop) | 44.01× | Food & Beverages |
| Lea Salonga | 33.41× | Movies & TV |
| Filipino language | 17.64× | Politics & Society |
| Manila | 11.07× | Travel & Leisure |
| Kris Aquino | 45.19× | Movies & TV |
| Southwestern University (Philippines) | 53.89× | Business & Career |
| Cebu | 27.64× | Travel & Leisure |
| Puebla | 8.9× | Travel & Leisure |
| Staten Island | 5.8× | Travel & Leisure |
| Christmas decoration | 6.55× | Home & Garden |
| Horse Meat Disco | 92.44× | Music & Radio |
| Google Flights | 3.45× | Travel & Leisure |
| Anne Curtis | 36.99× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.24 |
| Risk Appetite | THRILL | 2.46 |
| Indulgence | JOY | 1.65 |
| Sustainability | BALANCE | 1.5 |
| Travelling | THRILL | 1.38 |
| Price Sensitivity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Philippines | 18.6% |
| Mexico | 10.0% |
See Adobo audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Adobo have in United States?
Adobo has an estimated audience of 490,858 people in United States, concentrated in California and Texas.
What is the gender split and age of Adobo fans?
51.6% of Adobo fans are female, 48.4% are male, with an average age of 43.9 years.
Which brands do Adobo fans like most?
Adobo fans show strongest brand affinity for Anne Burrell (14.79×), Jollibee (15.73×), and Yahoo! News (7.6×) over the country average.
Where do Adobo fans live in United States?
Adobo fans in United States are most concentrated in California (reach 86,239), Texas (reach 40,218), and New York (reach 39,986). These three regions account for the largest share of the active audience.
What other brands do Adobo fans also like?
Beyond Adobo itself, the audience over-indexes on Jollibee (15.73×), Yahoo! News (7.6×), Ray Ban Meta (23.47×), and New York Post (7.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Adobo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.