Ray Ban Meta Audience in United States
Ray Ban Meta has an estimated audience of 3,030,024 people in United States. 39.6% are female, 60.4% are male, average age 28.7. Top brand affinities: Lulu 黃路梓茵, Cam Ward, Hidden Objects Games, Elsword, Home equity.
Top brand affinities include Lulu 黃路梓茵, Cam Ward, Hidden Objects Games, with strongest over-indexing on Lulu 黃路梓茵 (20.75× the country average). Demographically, the Ray Ban Meta audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Quality Awareness, Travelling.
Category: Fashion & Accessoires · Type: Brand · Subtype: Smartwear
Demographics of Ray Ban Meta fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 28.7 |
| Estimated audience size | 3,030,024 |
Audience persona
The typical Ray Ban Meta fan in United States is more male, around 28.7 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20.75× | Movies & TV |
| Cam Ward | 15.16× | Sports |
| Hidden Objects Games | 42.35× | Games |
| Elsword | 26.33× | Games |
| Home equity | 2.36× | Home & Garden |
| Combat sport | 1.65× | Sports |
| Pro-Ject | 4.07× | Music & Radio |
| Jersey (fabric) | 19.2× | Fashion & Accessoires |
| Pantsuit | 8.55× | Fashion & Accessoires |
| Morphine (band) | 5.82× | Music & Radio |
| Stamp collecting | 3.37× | Home & Garden |
| UK garage | 3.75× | Music & Radio |
| JDSU | 2.1× | Business & Career |
| Bank account | 1.68× | Business & Career |
| Electrolyte | 3.1× | Health |
| Huang Jingyu | 48.27× | Movies & TV |
| Home staging | 2.99× | Home & Garden |
| Nebraska Cornhuskers football | 2.04× | Sports |
| Lindy Hop | 5.46× | Music & Radio |
| Tiara | 5.22× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.8 |
| Travelling | THRILL | 1.79 |
| Luxury Orientation | PREMIUM | 1.79 |
| Design Affinity | PREMIUM | 1.67 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 8.6% |
| Italy | 8.6% |
See Ray Ban Meta audiences in other countries
More Smartwear audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Ray Ban Meta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.