Rascasse Audience Intelligence

Ray Ban Meta Target Market in United States

A data profile of the people who buy, follow and care about Ray Ban Meta in United States — modelled from more than twelve digital signal sources. Ray Ban Meta has an estimated audience of 3,461,855 people in United States.

#949among Brand in United States#440in Fashion & Accessoires

The average Ray Ban Meta fan in United States is 29.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bill Russell, Augmented reality, Jollibee, with strongest over-indexing on Bill Russell (52.55× the country average).

Demographically, the Ray Ban Meta audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ray Ban Meta fan in United States is balanced, around 29.8 years old, with strong Quality Awareness tendencies and a notable affinity for Bill Russell.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ray Ban Meta profile in United States.

Audience size
3.5M
in United States
Gender
48.7%♀
51.3% male
Age
29.8
average years
Country rank
#9119
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ray Ban Meta

48.7% are female, 51.3% are male, average age 29.8.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Ray Ban Meta audience in United States
MetricValue
Female48.7%
Male51.3%
Average age29.8
Estimated audience size3,461,855
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Ray Ban Meta audience in United States
Age bracketShare%
16-1954%
20-2915%
30-3911%
40-4910%
50+10%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Ray Ban Meta audience comes from United States.

Worldwide audience distribution share by country for Ray Ban Meta
CountryShare
United States23.4%
Brazil9.5%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ray Ban Meta audience in United States is strongest.

Fig. 05

Top regions by affinity

Ray Ban Meta customers by region in United States
#RegionReachAffinity×
01Hawaii~30K1.88×
02Florida~400K1.70×
03California~700K1.68×
04Texas~500K1.54×
05Nevada~50K1.48×
06Georgia~200K1.38×
07New York~300K1.35×
08New Jersey~100K1.32×
09Arizona~80K1.14×
10Maryland~70K1.14×
11Illinois~100K1.11×
12Louisiana~50K1.11×
13North Carolina~100K1.08×
14Washington~80K1.08×
15Connecticut~40K1.08×
16Massachusetts~70K1.05×
17New Mexico~20K1.05×
18Virginia~90K1.04×
19Mississippi~30K1.04×
20Tennessee~70K1.02×
21South Carolina~60K1.02×
22Utah~30K1.02×
23Washington, District of Columbia~10K1.02×
24Alabama~50K0.99×
25Delaware~10K0.99×
26Arkansas~30K0.98×
27Alaska~8K0.97×
28Michigan~90K0.94×
29Pennsylvania~100K0.93×
30Colorado~50K0.92×
31Oklahoma~40K0.91×
32Ohio~100K0.90×
33Rhode Island~10K0.90×
34Indiana~60K0.88×
35Oregon~30K0.83×
36Kansas~20K0.83×
37Kentucky~40K0.82×
38Missouri~50K0.81×
39Idaho~10K0.81×
40Wyoming~4K0.80×
41North Dakota~6K0.79×
42Montana~8K0.75×
43Nebraska~10K0.74×
44South Dakota~6K0.74×
45Wisconsin~40K0.72×
46New Hampshire~10K0.72×
47Minnesota~40K0.71×
48West Virginia~10K0.71×
49Iowa~20K0.70×
50Maine~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Ray Ban Meta, United States
0.69×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ray Ban Meta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ray Ban Meta audience
#·InterestCategoryAffinity×
01ASAP MobMusic & Radio64.20×
02Bill RussellSports52.55×
03Philippine Stock ExchangeBusiness & Career23.51×
04AdoboFood & Beverages23.47×
05LibreOfficeTechnology & Electronics23.25×
06Smart CommunicationsTechnology & Electronics21.90×
07Augmented realityTechnology & Electronics18.51×
08Philippine AirlinesTravel & Leisure17.95×
09Tim DuncanSports16.35×
10EVA AirTravel & Leisure15.53×
11JollibeeFood & Beverages14.45×
12Key FoodShopping10.92×
13Taron EgertonMovies & TV10.79×
14International educationBusiness & Career9.61×
15FlightAwareTravel & Leisure7.61×
16Larry BirdSports7.58×
17CheapOairTravel & Leisure6.40×
18Dropbox (service)Technology & Electronics5.77×
19The UPS StoreShopping2.41×
20Bank of AmericaBusiness & Career1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ray Ban Meta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ray Ban Meta audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.76×
TravellingTHRILL2.08×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ray Ban Meta audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
ExtroversionTHRILL0.85×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ray Ban Meta's target market in United States?

Ray Ban Meta's target market in United States covers an estimated 3,461,855 people, concentrated in California and Texas.

02

What is the gender split and age of Ray Ban Meta customers?

48.7% of the Ray Ban Meta audience are female, 51.3% are male, with an average age of 29.8 years.

03

Which brands do Ray Ban Meta fans like most?

Ray Ban Meta fans show strongest brand affinity for Bill Russell (52.55×), Augmented reality (18.51×), and Jollibee (14.45×) over the country average.

04

Where do Ray Ban Meta fans live in United States?

Ray Ban Meta fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ray Ban Meta fans also like?

Beyond Ray Ban Meta itself, the audience over-indexes on Augmented reality (18.51×), Jollibee (14.45×), Smart Communications (21.9×), and Philippine Stock Exchange (23.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ray Ban Meta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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