Philippine Airlines Audience in United States

Philippine Airlines logo

Philippine Airlines has an estimated audience of 1,655,649 people in United States. 63.7% are female, 36.3% are male, average age 34.1. Top regions: California, Pennsylvania, Tennessee. Top brand affinities: Jollibee, Cebu Pacific, Entourage, Channel 3 (Thailand), Google Flights.

The average Philippine Airlines fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Tennessee. Top brand affinities include Jollibee, Cebu Pacific, Entourage, with strongest over-indexing on Jollibee (21.42× the country average). Demographically, the Philippine Airlines audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Philippine Airlines fans

Demographic split for Philippine Airlines audience in United States
MetricValue
Female63.7%
Male36.3%
Average age34.1
Estimated audience size1,655,649

Audience persona

The typical Philippine Airlines fan in United States is more female, around 34.1 years old, with strong Travelling tendencies and a notable affinity for Jollibee.

Top regions in United States

Top regions ranked by reach for Philippine Airlines in United States
RegionReachAffinity
California509,4722.8×
Pennsylvania98,6141.77×
Tennessee95,7712.88×
Texas92,9620.65×
Hawaii85,62612.03×
New York85,5950.93×
Florida83,6210.75×
Washington63,5561.91×
New Jersey45,6291.08×
Virginia45,3451.12×
Nevada39,1492.44×
Arizona31,6350.94×
Illinois31,4970.57×
Georgia27,8900.55×
North Carolina26,0960.52×
Ohio23,3370.46×
Maryland17,5990.62×
Michigan17,4920.4×
South Carolina14,9600.6×
Oregon14,5730.77×
Colorado14,3140.55×
Massachusetts13,8230.42×
Missouri13,3990.5×
Indiana12,1550.4×
Connecticut11,4170.69×
Louisiana10,1950.48×
Minnesota9,8370.41×
Alaska9,5002.68×
Alabama9,4900.41×
Kentucky9,3060.45×
Wisconsin8,8810.36×
Utah8,1450.55×
Oklahoma7,6660.42×
Kansas6,0170.46×
Arkansas5,5710.41×
Iowa5,3840.39×
Mississippi5,1950.38×
New Mexico5,1340.62×
Idaho4,9290.59×
Nebraska4,3880.53×
Washington, District of Columbia4,2100.85×
West Virginia3,8670.5×
Delaware3,2660.71×
Maine2,7390.46×
New Hampshire2,6090.4×
Montana2,1960.48×
Rhode Island1,8680.35×
North Dakota1,8240.54×
South Dakota1,6720.44×
Wyoming1,0300.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philippine Airlines audience
BrandAffinityCategory
Jollibee21.42×Food & Beverages
Cebu Pacific77.82×Travel & Leisure
Entourage42.05×Movies & TV
Channel 3 (Thailand)76.73×Movies & TV
Google Flights7.62×Travel & Leisure
Cebu54.25×Travel & Leisure
Cinema of Bangladesh34.53×Movies & TV
Bank Negara Indonesia82.18×Business & Career
Luxury Travel13.33×Travel & Leisure
Singapore Airlines23.4×Travel & Leisure
State Bank of India58.05×Business & Career
Ray Ban Meta17.95×Fashion & Accessoires
Philippine Stock Exchange31.43×Business & Career
Luxury11.07×Fashion & Accessoires
El Nido, Palawan71.31×Travel & Leisure
Adobo42.47×Food & Beverages
Lazada19.77×Fashion & Accessoires
BTS10.37×Music & Radio
Makeup Tutorials5.69×Beauty & Wellness
Batangas44.21×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philippine Airlines audience
TraitClusterScore
TravellingTHRILL4.03
Quality AwarenessPREMIUM3.82
Luxury OrientationPREMIUM3
Sports ActivityPOWER2.04
SustainabilityBALANCE1.63
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Philippine Airlines
CountryShare
Philippines35.2%
United States9.7%
Japan6.5%

See Philippine Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Philippine Airlines have in United States?

Philippine Airlines has an estimated audience of 1,655,649 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Philippine Airlines fans?

63.7% of Philippine Airlines fans are female, 36.3% are male, with an average age of 34.1 years.

Which brands do Philippine Airlines fans like most?

Philippine Airlines fans show strongest brand affinity for Jollibee (21.42×), Cebu Pacific (77.82×), and Entourage (42.05×) over the country average.

Where do Philippine Airlines fans live in United States?

Philippine Airlines fans in United States are most concentrated in California (reach 509,472), Pennsylvania (reach 98,614), and Tennessee (reach 95,771). These three regions account for the largest share of the active audience.

What other brands do Philippine Airlines fans also like?

Beyond Philippine Airlines itself, the audience over-indexes on Cebu Pacific (77.82×), Entourage (42.05×), Channel 3 (Thailand) (76.73×), and Google Flights (7.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippine Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.