Rascasse Audience Intelligence

Philippine Airlines Target Market in United States

A data profile of the people who buy, follow and care about Philippine Airlines in United States — modelled from more than twelve digital signal sources. Philippine Airlines has an estimated audience of 1,410,908 people in United States.

#33among Airline in United States#1903among Brand in United States#1423in Travel & Leisure

The average Philippine Airlines fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include Jollibee, Cebu Pacific, Entourage, with strongest over-indexing on Jollibee (21.42× the country average).

Demographically, the Philippine Airlines audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Philippine Airlines fan in United States is more female, around 34.1 years old, with strong Travelling tendencies and a notable affinity for Jollibee.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philippine Airlines profile in United States.

Audience size
1.4M
in United States
Gender
63.7%♀
36.3% male
Age
34.1
average years
Country rank
#18580
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Philippine Airlines

63.7% are female, 36.3% are male, average age 34.1.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Philippine Airlines audience in United States
MetricValue
Female63.7%
Male36.3%
Average age34.1
Estimated audience size1,410,908
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Philippine Airlines audience in United States
Age bracketShare%
16-1938%
20-2918%
30-3915%
40-4915%
50+14%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Philippine Airlines audience comes from United States.

Worldwide audience distribution share by country for Philippine Airlines
CountryShare
Philippines36.8%
United States8.7%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philippine Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Philippine Airlines customers by region in United States
#RegionReachAffinity×
01Hawaii~100K13.51×
02Alaska~10K3.39×
03California~500K2.84×
04Tennessee~80K2.56×
05Nevada~40K2.52×
06Washington~70K2.00×
07Pennsylvania~80K1.51×
08New Jersey~50K1.11×
09Virginia~40K0.95×
10New York~90K0.92×
11Arizona~30K0.91×
12Oregon~20K0.83×
13Washington, District of Columbia~4K0.80×
14Florida~80K0.74×
15Connecticut~10K0.74×
16Delaware~3K0.73×
17New Mexico~5K0.65×
18North Dakota~2K0.63×
19Idaho~5K0.62×
20South Carolina~20K0.61×
21Texas~90K0.60×
22Maryland~20K0.60×
23Illinois~30K0.58×
24Montana~3K0.56×
25South Dakota~2K0.55×
26Utah~8K0.54×
27Colorado~10K0.53×
28Nebraska~4K0.52×
29West Virginia~4K0.52×
30Georgia~30K0.51×
31Missouri~10K0.49×
32Maine~3K0.49×
33North Carolina~20K0.48×
34Kansas~6K0.48×
35Vermont~1K0.48×
36Louisiana~10K0.47×
37New Hampshire~3K0.45×
38Kentucky~9K0.44×
39Arkansas~6K0.44×
40Oklahoma~8K0.43×
41Mississippi~6K0.43×
42Rhode Island~2K0.43×
43Ohio~20K0.41×
44Minnesota~10K0.41×
45Alabama~9K0.41×
46Iowa~6K0.41×
47Massachusetts~10K0.40×
48Indiana~10K0.40×
49Michigan~20K0.39×
50Wisconsin~9K0.36×
Fig. 06

Affinity by region

Affinity by region — Philippine Airlines, United States
0.36×1.00×13.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philippine Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philippine Airlines audience
#·InterestCategoryAffinity×
01Bank Negara IndonesiaBusiness & Career82.18×
02Cebu PacificTravel & Leisure77.82×
03Channel 3 (Thailand)Movies & TV76.73×
04El Nido, PalawanTravel & Leisure71.31×
05State Bank of IndiaBusiness & Career58.05×
06CebuTravel & Leisure54.25×
07BatangasTravel & Leisure44.21×
08AdoboFood & Beverages42.47×
09EntourageMovies & TV42.05×
10Cinema of BangladeshMovies & TV34.53×
11Philippine Stock ExchangeBusiness & Career31.43×
12Singapore AirlinesTravel & Leisure23.40×
13JollibeeFood & Beverages21.42×
14LazadaFashion & Accessoires19.77×
15Ray Ban MetaFashion & Accessoires17.95×
16Luxury TravelTravel & Leisure13.33×
17LuxuryFashion & Accessoires11.07×
18BTSMusic & Radio10.37×
19Google FlightsTravel & Leisure7.62×
20Makeup TutorialsBeauty & Wellness5.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philippine Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philippine Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.62×
Luxury OrientationPREMIUM2.33×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philippine Airlines audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
CreativityOPEN0.69×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Philippine Airlines's target market in United States?

Philippine Airlines's target market in United States covers an estimated 1,410,908 people, concentrated in California and Hawaii.

02

What is the gender split and age of Philippine Airlines customers?

63.7% of the Philippine Airlines audience are female, 36.3% are male, with an average age of 34.1 years.

03

Which brands do Philippine Airlines fans like most?

Philippine Airlines fans show strongest brand affinity for Jollibee (21.42×), Cebu Pacific (77.82×), and Entourage (42.05×) over the country average.

04

Where do Philippine Airlines fans live in United States?

Philippine Airlines fans in United States are most concentrated in California (reach ~500K), Hawaii (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Philippine Airlines fans also like?

Beyond Philippine Airlines itself, the audience over-indexes on Cebu Pacific (77.82×), Entourage (42.05×), Channel 3 (Thailand) (76.73×), and Google Flights (7.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Philippine Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Philippine Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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