Rascasse Audience Intelligence

Singapore Airlines Target Market in United States

A data profile of the people who buy, follow and care about Singapore Airlines in United States — modelled from more than twelve digital signal sources. Singapore Airlines has an estimated audience of 2,002,789 people in United States.

#27among Airline in United States#1443among Brand in United States#1109in Travel & Leisure

The average Singapore Airlines fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Merrill Lynch, Malaysia Airlines, Travel Agent (magazine), with strongest over-indexing on Merrill Lynch (138.86× the country average).

Demographically, the Singapore Airlines audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Singapore Airlines fan in United States is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Merrill Lynch.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Singapore Airlines profile in United States.

Audience size
2M
in United States
Gender
47.0%♀
53.0% male
Age
39.2
average years
Country rank
#14221
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Singapore Airlines

47.0% are female, 53.0% are male, average age 39.2.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Singapore Airlines audience in United States
MetricValue
Female47.0%
Male53.0%
Average age39.2
Estimated audience size2,002,789
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Singapore Airlines audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Singapore Airlines audience comes from United States.

Worldwide audience distribution share by country for Singapore Airlines
CountryShare
Australia16.1%
Singapore12.8%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Singapore Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Singapore Airlines customers by region in United States
#RegionReachAffinity×
01California~900K3.97×
02Washington~100K3.35×
03Hawaii~20K2.46×
04New Jersey~100K2.23×
05Washington, District of Columbia~10K2.02×
06New York~200K2.01×
07Nevada~30K1.76×
08Oregon~30K1.51×
09Colorado~40K1.43×
10Alaska~6K1.43×
11Arizona~50K1.32×
12Connecticut~30K1.27×
13Texas~200K1.23×
14Idaho~10K1.03×
15Virginia~50K1.01×
16Maryland~30K0.99×
17Florida~100K0.98×
18Utah~20K0.96×
19Illinois~60K0.95×
20Massachusetts~40K0.95×
21Wyoming~3K0.92×
22Montana~5K0.88×
23Delaware~5K0.87×
24New Mexico~8K0.85×
25Pennsylvania~60K0.83×
26Georgia~50K0.81×
27North Carolina~40K0.68×
28New Hampshire~5K0.68×
29North Dakota~3K0.66×
30Rhode Island~4K0.64×
31Louisiana~20K0.63×
32Kansas~10K0.63×
33Minnesota~20K0.62×
34Maine~4K0.62×
35South Dakota~3K0.60×
36Tennessee~20K0.59×
37Nebraska~6K0.59×
38Ohio~30K0.57×
39Missouri~20K0.56×
40South Carolina~20K0.56×
41Oklahoma~10K0.56×
42Wisconsin~20K0.55×
43Iowa~8K0.52×
44Michigan~30K0.51×
45Indiana~20K0.51×
46Arkansas~8K0.51×
47Alabama~10K0.46×
48Mississippi~7K0.46×
49Kentucky~10K0.45×
50West Virginia~4K0.43×
Fig. 06

Affinity by region

Affinity by region — Singapore Airlines, United States
0.43×1.00×3.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Singapore Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Singapore Airlines audience
#·InterestCategoryAffinity×
01Travel Agent (magazine)Website / Newspaper / Magazine236.69×
02Air MilesTravel & Leisure231.22×
03Malaysia AirlinesTravel & Leisure194.89×
04Tsim Sha TsuiTravel & Leisure168.97×
05Merrill LynchBusiness & Career138.86×
06Singapore Changi AirportTravel & Leisure129.20×
07Boston Consulting GroupBusiness & Career79.01×
08Deutsche BankBusiness & Career75.15×
09Hong Kong AirlinesTravel & Leisure72.19×
10VistaJetTravel & Leisure68.96×
11FinnairTravel & Leisure61.16×
12Kruger National ParkTravel & Leisure48.90×
13SeychellesTravel & Leisure45.50×
14Cathay PacificTravel & Leisure42.82×
15Etihad AirwaysTravel & Leisure32.70×
16Qatar AirwaysTravel & Leisure29.41×
17EmiratesTravel & Leisure23.53×
18Air FranceTravel & Leisure21.54×
19Dick CheneyPolitics & Society10.44×
20Spirit AirlinesTravel & Leisure10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Singapore Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Singapore Airlines audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER10.23×
Quality AwarenessPREMIUM3.31×
TravellingTHRILL3.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Singapore Airlines audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
PatriotismCONSERVATISM0.84×
Community OrientationOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Singapore Airlines's target market in United States?

Singapore Airlines's target market in United States covers an estimated 2,002,789 people, concentrated in California and New York.

02

What is the gender split and age of Singapore Airlines customers?

47.0% of the Singapore Airlines audience are female, 53.0% are male, with an average age of 39.2 years.

03

Which brands do Singapore Airlines fans like most?

Singapore Airlines fans show strongest brand affinity for Merrill Lynch (138.86×), Malaysia Airlines (194.89×), and Travel Agent (magazine) (236.69×) over the country average.

04

Where do Singapore Airlines fans live in United States?

Singapore Airlines fans in United States are most concentrated in California (reach ~900K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Singapore Airlines fans also like?

Beyond Singapore Airlines itself, the audience over-indexes on Malaysia Airlines (194.89×), Travel Agent (magazine) (236.69×), Air Miles (231.22×), and Singapore Changi Airport (129.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Singapore Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Singapore Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →