Singapore Airlines Audience in United States

Singapore Airlines logo

Singapore Airlines has an estimated audience of 1,972,515 people in United States. 47.0% are female, 53.0% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Merrill Lynch, Malaysia Airlines, Travel Agent (magazine), Air Miles, Singapore Changi Airport.

The average Singapore Airlines fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Merrill Lynch, Malaysia Airlines, Travel Agent (magazine), with strongest over-indexing on Merrill Lynch (138.86× the country average). Demographically, the Singapore Airlines audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Singapore Airlines fans

Demographic split for Singapore Airlines audience in United States
MetricValue
Female47.0%
Male53.0%
Average age39.2
Estimated audience size1,972,515

Audience persona

The typical Singapore Airlines fan in United States is balanced, around 39.2 years old, with strong Travelling tendencies and a notable affinity for Merrill Lynch.

Top regions in United States

Top regions ranked by reach for Singapore Airlines in United States
RegionReachAffinity
California755,8553.48×
Texas231,1451.36×
New York206,6881.88×
Florida132,1070.99×
New Jersey111,1452.22×
Washington102,9542.6×
Illinois70,4461.07×
Pennsylvania54,5160.82×
Arizona51,6241.28×
Virginia49,7681.04×
Georgia49,2920.81×
Colorado48,1241.55×
North Carolina41,6780.7×
Ohio37,6580.62×
Massachusetts36,7920.95×
Nevada33,6231.76×
Oregon33,4031.48×
Maryland33,2340.98×
Michigan27,7360.54×
Tennessee24,5900.62×
Connecticut23,7271.2×
Hawaii21,9532.59×
Indiana19,6170.54×
Missouri18,5360.58×
Minnesota18,0360.64×
Wisconsin17,4610.59×
Utah17,1470.97×
South Carolina17,0710.58×
Louisiana16,9080.66×
Alabama13,1440.48×
Oklahoma12,7470.58×
Washington, District of Columbia12,1902.06×
Kentucky11,2630.46×
Kansas10,1540.65×
Idaho9,8030.99×
Iowa8,5430.53×
New Mexico8,1700.83×
Arkansas7,8200.48×
Mississippi7,0390.43×
Nebraska5,9490.6×
Alaska5,2971.26×
Montana4,9170.9×
New Hampshire4,8540.62×
Maine4,2310.6×
Delaware4,2210.78×
Rhode Island3,6860.59×
West Virginia3,1170.34×
Wyoming2,7310.93×
North Dakota2,5230.62×
South Dakota2,5010.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Singapore Airlines audience
BrandAffinityCategory
Merrill Lynch138.86×Business & Career
Malaysia Airlines194.89×Travel & Leisure
Travel Agent (magazine)236.69×
Air Miles231.22×Travel & Leisure
Singapore Changi Airport129.2×Travel & Leisure
Qatar Airways29.41×Travel & Leisure
Cathay Pacific42.82×Travel & Leisure
Deutsche Bank75.15×Business & Career
Boston Consulting Group79.01×Business & Career
Seychelles45.5×Travel & Leisure
Kruger National Park48.9×Travel & Leisure
Emirates23.53×Travel & Leisure
VistaJet68.96×Travel & Leisure
Tsim Sha Tsui168.97×Travel & Leisure
Air France21.54×Travel & Leisure
Spirit Airlines10×Travel & Leisure
Etihad Airways32.7×Travel & Leisure
Hong Kong Airlines72.19×Travel & Leisure
Finnair61.16×Travel & Leisure
Bedok52.78×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Singapore Airlines audience
TraitClusterScore
TravellingTHRILL3.26
Luxury OrientationPREMIUM3
Quality AwarenessPREMIUM2.99
Design AffinityPREMIUM2.2
Sports ActivityPOWER2
LGBTQ+ IdentityOPEN1.96

Worldwide distribution

Worldwide audience distribution share by country for Singapore Airlines
CountryShare
Australia15.7%
Singapore13.0%
India8.2%

See Singapore Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Singapore Airlines have in United States?

Singapore Airlines has an estimated audience of 1,972,515 people in United States, concentrated in California and Texas.

What is the gender split and age of Singapore Airlines fans?

47.0% of Singapore Airlines fans are female, 53.0% are male, with an average age of 39.2 years.

Which brands do Singapore Airlines fans like most?

Singapore Airlines fans show strongest brand affinity for Merrill Lynch (138.86×), Malaysia Airlines (194.89×), and Travel Agent (magazine) (236.69×) over the country average.

Where do Singapore Airlines fans live in United States?

Singapore Airlines fans in United States are most concentrated in California (reach 755,855), Texas (reach 231,145), and New York (reach 206,688). These three regions account for the largest share of the active audience.

What other brands do Singapore Airlines fans also like?

Beyond Singapore Airlines itself, the audience over-indexes on Malaysia Airlines (194.89×), Travel Agent (magazine) (236.69×), Air Miles (231.22×), and Singapore Changi Airport (129.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Singapore Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.