Rascasse Audience Intelligence

Emirates Target Market in United States

A data profile of the people who buy, follow and care about Emirates in United States — modelled from more than twelve digital signal sources. Emirates has an estimated audience of 3,459,460 people in United States.

#19among Airline in United States#951among Brand in United States#748in Travel & Leisure

The average Emirates fan in United States is 40.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Merrill Lynch, Malaysia Airlines, Air India, with strongest over-indexing on Merrill Lynch (72.9× the country average).

Demographically, the Emirates audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emirates fan in United States is more male, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Merrill Lynch.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emirates profile in United States.

Audience size
3.5M
in United States
Gender
44.5%♀
55.5% male
Age
40.9
average years
Country rank
#9124
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Emirates

44.5% are female, 55.5% are male, average age 40.9.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Emirates audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.9
Estimated audience size3,459,460
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Emirates audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Emirates audience comes from United States.

Worldwide audience distribution share by country for Emirates
CountryShare
United Arab Emirates11.7%
United Kingdom9.3%
United States7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emirates audience in United States is strongest.

Fig. 05

Top regions by affinity

Emirates customers by region in United States
#RegionReachAffinity×
01New Jersey~300K2.92×
02Washington, District of Columbia~30K2.57×
03New York~500K2.49×
04Texas~700K2.19×
05Virginia~200K2.01×
06Maryland~100K1.99×
07Massachusetts~100K1.97×
08Washington~100K1.96×
09Florida~400K1.71×
10California~700K1.68×
11Connecticut~60K1.64×
12Illinois~200K1.49×
13Delaware~10K1.08×
14New Hampshire~10K1.05×
15Pennsylvania~100K0.96×
16Rhode Island~10K0.93×
17Nevada~30K0.90×
18North Carolina~100K0.88×
19Arizona~60K0.87×
20Georgia~90K0.85×
21Oregon~30K0.82×
22Hawaii~10K0.77×
23Alaska~6K0.76×
24Oklahoma~30K0.75×
25Kansas~20K0.74×
26Michigan~70K0.73×
27Minnesota~40K0.73×
28Indiana~50K0.72×
29Missouri~40K0.71×
30Colorado~40K0.71×
31Ohio~80K0.70×
32Arkansas~20K0.70×
33Maine~9K0.69×
34Wisconsin~40K0.66×
35Tennessee~50K0.65×
36Vermont~4K0.64×
37Louisiana~30K0.62×
38South Carolina~30K0.59×
39Iowa~20K0.59×
40Nebraska~10K0.58×
41Utah~20K0.57×
42Idaho~10K0.55×
43Kentucky~20K0.54×
44New Mexico~10K0.54×
45North Dakota~4K0.54×
46Montana~5K0.51×
47Mississippi~10K0.49×
48West Virginia~8K0.49×
49South Dakota~4K0.48×
50Alabama~20K0.45×
Fig. 06

Affinity by region

Affinity by region — Emirates, United States
0.45×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emirates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emirates audience
#·InterestCategoryAffinity×
01Air MilesTravel & Leisure121.39×
02Malaysia AirlinesTravel & Leisure102.31×
03Merrill LynchBusiness & Career72.90×
04Air IndiaTravel & Leisure64.65×
05FinnairTravel & Leisure51.31×
06Etihad AirwaysTravel & Leisure43.94×
07Boston Consulting GroupBusiness & Career42.96×
08Qatar AirwaysTravel & Leisure36.36×
09Grigor DimitrovSports35.99×
10Kruger National ParkTravel & Leisure31.31×
11Air CanadaTravel & Leisure30.87×
12SeychellesTravel & Leisure30.68×
13Prothom AloNews29.40×
14Cathay PacificTravel & Leisure24.73×
15India national cricket teamSports19.55×
16Air FranceTravel & Leisure18.49×
17LufthansaTravel & Leisure17.16×
18FlightAwareTravel & Leisure8.52×
19Spirit AirlinesTravel & Leisure7.73×
20FIFA World Cup 2026Sports2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emirates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emirates audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.48×
Quality AwarenessPREMIUM2.98×
TravellingTHRILL2.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emirates audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
DIY MentalityTHRILL0.97×
PatriotismCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Emirates's target market in United States?

Emirates's target market in United States covers an estimated 3,459,460 people, concentrated in Texas and California.

02

What is the gender split and age of Emirates customers?

44.5% of the Emirates audience are female, 55.5% are male, with an average age of 40.9 years.

03

Which brands do Emirates fans like most?

Emirates fans show strongest brand affinity for Merrill Lynch (72.9×), Malaysia Airlines (102.31×), and Air India (64.65×) over the country average.

04

Where do Emirates fans live in United States?

Emirates fans in United States are most concentrated in Texas (reach ~700K), California (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Emirates fans also like?

Beyond Emirates itself, the audience over-indexes on Malaysia Airlines (102.31×), Air India (64.65×), Qatar Airways (36.36×), and Air Canada (30.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Emirates audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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