Emirates Audience in United States

Emirates logo

Emirates has an estimated audience of 3,596,040 people in United States. 44.5% are female, 55.5% are male, average age 40.9. Top regions: Texas, California, New York. Top brand affinities: Emigrate (band), Pantsuit, Elsword, Natural rubber, Jeep Wagoneer.

The average Emirates fan in United States is 40.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Emigrate (band), Pantsuit, Elsword, with strongest over-indexing on Emigrate (band) (37.14× the country average). Demographically, the Emirates audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Emirates fans

Demographic split for Emirates audience in United States
MetricValue
Female44.5%
Male55.5%
Average age40.9
Estimated audience size3,596,040

Audience persona

The typical Emirates fan in United States is more male, around 40.9 years old, with strong Travelling tendencies and a notable affinity for Emigrate (band).

Top regions in United States

Top regions ranked by reach for Emirates in United States
RegionReachAffinity
Texas700,7222.27×
California681,5881.72×
New York513,0792.55×
Florida433,8831.78×
New Jersey270,3972.96×
Illinois181,1151.51×
Virginia176,2952.01×
Massachusetts142,9472.02×
Washington141,9971.97×
Maryland123,2051.99×
Pennsylvania118,6200.98×
North Carolina100,7110.93×
Georgia97,1200.88×
Ohio78,1000.71×
Michigan71,2470.76×
Arizona66,0060.9×
Connecticut58,0421.61×
Indiana48,3260.74×
Tennessee46,6520.65×
Missouri42,2490.73×
Colorado41,5600.73×
Minnesota38,8220.75×
Wisconsin35,7790.66×
Oregon35,3640.86×
Nevada32,3210.93×
South Carolina31,6510.59×
Washington, District of Columbia29,3172.71×
Oklahoma29,1290.73×
Louisiana28,2760.61×
Kentucky22,7660.5×
Kansas20,8670.74×
Alabama20,7100.41×
Arkansas19,7110.67×
Utah17,8960.56×
Iowa16,3290.55×
New Hampshire14,3381.01×
Mississippi13,0660.44×
Hawaii11,2570.73×
Delaware10,4411.05×
Rhode Island9,9590.87×
Nebraska9,4590.52×
New Mexico8,8700.49×
Idaho8,7490.49×
Maine8,0270.62×
West Virginia6,7570.4×
Alaska4,6920.61×
Montana4,0370.4×
Vermont3,3370.53×
North Dakota3,2750.44×
South Dakota2,9970.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emirates audience
BrandAffinityCategory
Emigrate (band)37.14×Music & Radio
Pantsuit24.87×Fashion & Accessoires
Elsword32.57×Games
Natural rubber3.48×Cars & Mobility
Jeep Wagoneer8.68×Cars & Mobility
Bank account3.58×Business & Career
Israel2.8×Travel & Leisure
Nationality2.69×Politics & Society
Voter registration5.56×Politics & Society
Islamism16.46×Politics & Society
ICQ26.77×Internet & Social Media
Kona Grill11.19×Food & Beverages
Cam Ward3.9×Sports
Yip Man28.42×Politics & Society
OpenJDK20.65×
Eminönü53.57×Travel & Leisure
Hopkins County, Kentucky23.89×Travel & Leisure
Sears3.66×Shopping
Electrolyte3.76×Health
Nurse education2.45×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emirates audience
TraitClusterScore
TravellingTHRILL3.23
Quality AwarenessPREMIUM2.72
Luxury OrientationPREMIUM2.57
Design AffinityPREMIUM2.09
Career OrientationPOWER1.95
LGBTQ+ IdentityOPEN1.75

Worldwide distribution

Worldwide audience distribution share by country for Emirates
CountryShare
United Arab Emirates10.6%
United Kingdom9.6%
United States7.5%

See Emirates audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Emirates have in United States?

Emirates has an estimated audience of 3,596,040 people in United States, concentrated in Texas and California.

What is the gender split and age of Emirates fans?

44.5% of Emirates fans are female, 55.5% are male, with an average age of 40.9 years.

Which brands do Emirates fans like most?

Emirates fans show strongest brand affinity for Emigrate (band) (37.14×), Pantsuit (24.87×), and Elsword (32.57×) over the country average.

Where do Emirates fans live in United States?

Emirates fans in United States are most concentrated in Texas (reach 700,722), California (reach 681,588), and New York (reach 513,079). These three regions account for the largest share of the active audience.

What other brands do Emirates fans also like?

Beyond Emirates itself, the audience over-indexes on Pantsuit (24.87×), Elsword (32.57×), Natural rubber (3.48×), and Jeep Wagoneer (8.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emirates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.