Rascasse Audience Intelligence

Boston Consulting Group Target Market in United States

A data profile of the people who buy, follow and care about Boston Consulting Group in United States — modelled from more than twelve digital signal sources. Boston Consulting Group has an estimated audience of 379,671 people in United States.

#32among Consulting in United States#4429among Brand in United States#2624in Business & Career

The average Boston Consulting Group fan in United States is 39.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include KPMG, Deloitte, FlashForward, with strongest over-indexing on KPMG (148.8× the country average).

Demographically, the Boston Consulting Group audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boston Consulting Group fan in United States is balanced, around 39.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KPMG.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boston Consulting Group profile in United States.

Audience size
380K
in United States
Gender
48.3%♀
51.7% male
Age
39.2
average years
Country rank
#42776
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Boston Consulting Group

48.3% are female, 51.7% are male, average age 39.2.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Boston Consulting Group audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.2
Estimated audience size379,671
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Boston Consulting Group audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Boston Consulting Group audience comes from United States.

Worldwide audience distribution share by country for Boston Consulting Group
CountryShare
United States18.1%
India13.8%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boston Consulting Group audience in United States is strongest.

Fig. 05

Top regions by affinity

Boston Consulting Group customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K7.21×
02Massachusetts~40K5.96×
03New York~60K2.70×
04Illinois~20K1.81×
05Georgia~20K1.64×
06New Hampshire~2K1.59×
07Rhode Island~2K1.58×
08New Jersey~20K1.55×
09Washington~10K1.48×
10Connecticut~5K1.41×
11Virginia~10K1.40×
12Colorado~8K1.27×
13Texas~40K1.26×
14California~50K1.25×
15Pennsylvania~20K1.23×
16Maryland~8K1.17×
17Vermont<1K1.11×
18Minnesota~6K1.10×
19Maine~1K0.99×
20Michigan~9K0.90×
21North Carolina~10K0.87×
22Alaska<1K0.80×
23South Dakota<1K0.78×
24North Dakota<1K0.78×
25Tennessee~6K0.76×
26Delaware<1K0.76×
27Montana<1K0.73×
28Florida~20K0.68×
29West Virginia~1K0.68×
30Hawaii~1K0.66×
31Iowa~2K0.64×
32Idaho~1K0.64×
33New Mexico~1K0.63×
34Mississippi~2K0.62×
35Indiana~4K0.61×
36Nebraska~1K0.61×
37Utah~2K0.58×
38Arkansas~2K0.58×
39Kansas~2K0.58×
40Wisconsin~3K0.54×
41Louisiana~3K0.54×
42Oregon~2K0.54×
43Missouri~3K0.53×
44South Carolina~3K0.52×
45Oklahoma~2K0.52×
46Nevada~2K0.51×
47Kentucky~2K0.50×
48Ohio~6K0.49×
49Alabama~3K0.49×
50Arizona~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Boston Consulting Group, United States
0.48×1.00×7.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boston Consulting Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boston Consulting Group audience
#·InterestCategoryAffinity×
01FlashForwardMovies & TV282.63×
02PricewaterhouseCoopersBusiness & Career170.44×
03Dubai MunicipalityTravel & Leisure167.45×
04KPMGBusiness & Career148.80×
05Ernst & YoungBusiness & Career122.09×
06DeloitteBusiness & Career101.33×
07A Man and a WomanMovies & TV95.77×
08Canon PowerShotTechnology & Electronics46.91×
09GrammarlyBusiness & Career44.88×
10AccentureBusiness & Career44.15×
11Gentleman (musician)Music & Radio34.65×
12ReplyTechnology & Electronics26.26×
13Academic conferenceBusiness & Career21.05×
14McKinsey & CompanyBusiness & Career20.98×
15RandstadBusiness & Career20.00×
16Miss Me JeansFashion & Accessoires20.00×
17Financial Services AuthorityPolitics & Society20.00×
18RaincoatFashion & Accessoires19.90×
19Tori SpellingMovies & TV18.19×
20Russian languagePolitics & Society18.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boston Consulting Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boston Consulting Group audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.44×
Career OrientationPOWER2.33×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boston Consulting Group audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
DIY MentalityTHRILL0.94×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Boston Consulting Group's target market in United States?

Boston Consulting Group's target market in United States covers an estimated 379,671 people, concentrated in New York and California.

02

What is the gender split and age of Boston Consulting Group customers?

48.3% of the Boston Consulting Group audience are female, 51.7% are male, with an average age of 39.2 years.

03

Which brands do Boston Consulting Group fans like most?

Boston Consulting Group fans show strongest brand affinity for KPMG (148.8×), Deloitte (101.33×), and FlashForward (282.63×) over the country average.

04

Where do Boston Consulting Group fans live in United States?

Boston Consulting Group fans in United States are most concentrated in New York (reach ~60K), California (reach ~50K), and Massachusetts (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Boston Consulting Group fans also like?

Beyond Boston Consulting Group itself, the audience over-indexes on Deloitte (101.33×), FlashForward (282.63×), Ernst & Young (122.09×), and PricewaterhouseCoopers (170.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Consulting Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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