Boston Consulting Group Audience in United States

Boston Consulting Group logo

Boston Consulting Group has an estimated audience of 382,671 people in United States. 48.3% are female, 51.7% are male, average age 39.2. Top regions: California, New York, Massachusetts. Top brand affinities: KPMG, Deloitte, FlashForward, Ernst & Young, PricewaterhouseCoopers.

The average Boston Consulting Group fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include KPMG, Deloitte, FlashForward, with strongest over-indexing on KPMG (148.8× the country average). Demographically, the Boston Consulting Group audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Boston Consulting Group fans

Demographic split for Boston Consulting Group audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.2
Estimated audience size382,671

Audience persona

The typical Boston Consulting Group fan in United States is balanced, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for KPMG.

Top regions in United States

Top regions ranked by reach for Boston Consulting Group in United States
RegionReachAffinity
California49,4641.18×
New York42,9432.01×
Massachusetts41,9555.56×
Texas36,6001.11×
Illinois23,2291.82×
Georgia19,5661.66×
Florida18,3490.71×
Pennsylvania14,9841.16×
New Jersey14,7561.52×
Virginia14,6271.57×
North Carolina10,6850.93×
Michigan9,2140.92×
Maryland8,8011.34×
Washington8,7321.14×
Colorado7,0891.18×
Washington, District of Columbia7,0356.12×
Connecticut6,1871.61×
Ohio6,0360.51×
Tennessee5,8360.76×
Minnesota5,4651×
Indiana4,6440.66×
Arizona3,7780.48×
Missouri3,1960.52×
Wisconsin3,0040.52×
New Hampshire2,7851.85×
South Carolina2,7580.48×
Rhode Island2,3651.94×
Louisiana2,1710.44×
Oregon2,1560.49×
Iowa1,9580.62×
Alabama1,8800.35×
Utah1,8030.53×
Kentucky1,6520.34×
Maine1,4101.03×
Kansas1,3670.45×
Oklahoma1,3420.32×
Nevada1,3270.36×
Arkansas1,1120.35×
Mississippi9730.31×
Vermont8391.25×
Hawaii7090.43×
Idaho6360.33×
Delaware6090.58×
Nebraska5760.3×
West Virginia5230.29×
New Mexico4710.25×
Montana4330.41×
South Dakota3180.36×
Alaska3060.37×
North Dakota2350.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boston Consulting Group audience
BrandAffinityCategory
KPMG148.8×Business & Career
Deloitte101.33×Business & Career
FlashForward282.63×Movies & TV
Ernst & Young122.09×Business & Career
PricewaterhouseCoopers170.44×Business & Career
Grammarly44.88×Business & Career
Dubai Municipality167.45×Travel & Leisure
Russian language18.18×Politics & Society
Accenture44.15×Business & Career
Canon PowerShot46.91×Technology & Electronics
Gentleman (musician)34.65×Music & Radio
Raincoat19.9×Fashion & Accessoires
McKinsey & Company20.98×Business & Career
A Man and a Woman95.77×Movies & TV
Randstad20×Business & Career
Tori Spelling18.19×Movies & TV
Reply26.26×Technology & Electronics
Academic conference21.05×Business & Career
Financial Services Authority20×Politics & Society
Yahoo! Finance3.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boston Consulting Group audience
TraitClusterScore
Career OrientationPOWER35.82
Convenience OrientationPREMIUM2.24
Quality AwarenessPREMIUM2.23
TravellingTHRILL1.88
Luxury OrientationPREMIUM1.72
Early Adopter MentalityPOWER1.71

Worldwide distribution

Worldwide audience distribution share by country for Boston Consulting Group
CountryShare
United States18.5%
India14.1%
Germany8.0%

See Boston Consulting Group audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Boston Consulting Group have in United States?

Boston Consulting Group has an estimated audience of 382,671 people in United States, concentrated in California and New York.

What is the gender split and age of Boston Consulting Group fans?

48.3% of Boston Consulting Group fans are female, 51.7% are male, with an average age of 39.2 years.

Which brands do Boston Consulting Group fans like most?

Boston Consulting Group fans show strongest brand affinity for KPMG (148.8×), Deloitte (101.33×), and FlashForward (282.63×) over the country average.

Where do Boston Consulting Group fans live in United States?

Boston Consulting Group fans in United States are most concentrated in California (reach 49,464), New York (reach 42,943), and Massachusetts (reach 41,955). These three regions account for the largest share of the active audience.

What other brands do Boston Consulting Group fans also like?

Beyond Boston Consulting Group itself, the audience over-indexes on Deloitte (101.33×), FlashForward (282.63×), Ernst & Young (122.09×), and PricewaterhouseCoopers (170.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boston Consulting Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.