Randstad Audience in United States

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Randstad has an estimated audience of 1,492,986 people in United States. 47.1% are female, 52.9% are male, average age 36.6. Top regions: California, Georgia, Texas. Top brand affinities: Adecco, Indeed.com, Manpower Inc., Yorgos Lanthimos, Utrecht.

The average Randstad fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include Adecco, Indeed.com, Manpower Inc., with strongest over-indexing on Adecco (311.48× the country average). Demographically, the Randstad audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Randstad fans

Demographic split for Randstad audience in United States
MetricValue
Female47.1%
Male52.9%
Average age36.6
Estimated audience size1,492,986

Audience persona

The typical Randstad fan in United States is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Adecco.

Top regions in United States

Top regions ranked by reach for Randstad in United States
RegionReachAffinity
California233,3721.42×
Georgia212,8424.63×
Texas189,8341.48×
Florida178,1061.76×
Tennessee152,1935.08×
North Carolina82,4411.84×
New York79,1010.95×
Illinois55,2031.11×
Pennsylvania53,7711.07×
Virginia45,8131.26×
Arizona43,3381.42×
New Jersey40,6281.07×
Ohio38,4450.84×
South Carolina37,8901.69×
Missouri35,8971.49×
Maryland33,7521.31×
Massachusetts29,5751.01×
Minnesota23,6871.11×
Michigan23,5100.6×
Kentucky22,6871.21×
Mississippi21,0911.71×
Connecticut19,3921.3×
Washington18,0150.6×
Alabama15,4440.74×
Indiana13,2700.49×
Wisconsin12,8480.57×
Colorado12,6390.54×
Arkansas11,9150.97×
Kansas11,3390.96×
Nevada11,1050.77×
Oregon8,3270.49×
Oklahoma7,1270.43×
Louisiana6,8530.36×
Iowa6,4380.52×
Rhode Island6,1481.29×
Delaware5,6661.38×
Utah4,6430.35×
Nebraska4,3630.58×
New Hampshire4,2840.73×
Washington, District of Columbia4,2430.95×
New Mexico2,2730.3×
West Virginia2,1660.31×
Idaho2,1490.29×
Maine1,8630.35×
Hawaii1,6560.26×
Montana9070.22×
North Dakota8720.28×
Alaska8250.26×
South Dakota7230.21×
Vermont7220.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Randstad audience
BrandAffinityCategory
Adecco311.48×Business & Career
Indeed.com16.93×Business & Career
Manpower Inc.115.45×Business & Career
Yorgos Lanthimos36.13×Movies & TV
Utrecht95.78×Travel & Leisure
Mikkeller121.03×Food & Beverages
BASF46.06×Health
Water security50.74×Politics & Society
Affligem272.5×Food & Beverages
Pi Sigma Epsilon21.68×Business & Career
LinkedIn2.8×Internet & Social Media
CareerBuilder17.67×Business & Career
The Hague25.93×Travel & Leisure
Part Time Jobs38.85×Business & Career
Vedett158.29×Food & Beverages
Glassdoor8.46×Business & Career
SnagAJob.com48.52×Business & Career
Deus Ex Machina (punk band)20×Politics & Society
Freeride14.89×Sports
Backpackers30.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Randstad audience
TraitClusterScore
Career OrientationPOWER6.17
Luxury OrientationPREMIUM3.2
Risk AppetiteTHRILL1.88
Family OrientationCONSERVATISM1.67
Need for SecurityCONSERVATISM1.66
Quality AwarenessPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Randstad
CountryShare
Italy21.5%
United States14.1%
Spain10.3%

See Randstad audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Randstad have in United States?

Randstad has an estimated audience of 1,492,986 people in United States, concentrated in California and Georgia.

What is the gender split and age of Randstad fans?

47.1% of Randstad fans are female, 52.9% are male, with an average age of 36.6 years.

Which brands do Randstad fans like most?

Randstad fans show strongest brand affinity for Adecco (311.48×), Indeed.com (16.93×), and Manpower Inc. (115.45×) over the country average.

Where do Randstad fans live in United States?

Randstad fans in United States are most concentrated in California (reach 233,372), Georgia (reach 212,842), and Texas (reach 189,834). These three regions account for the largest share of the active audience.

What other brands do Randstad fans also like?

Beyond Randstad itself, the audience over-indexes on Indeed.com (16.93×), Manpower Inc. (115.45×), Yorgos Lanthimos (36.13×), and Utrecht (95.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Randstad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.