Rascasse Audience Intelligence

Randstad Target Market in United States

A data profile of the people who buy, follow and care about Randstad in United States — modelled from more than twelve digital signal sources. Randstad has an estimated audience of 1,526,901 people in United States.

#1822among Brand in United States#1229in Business & Career

The average Randstad fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Adecco, Indeed.com, Manpower Inc., with strongest over-indexing on Adecco (311.48× the country average).

Demographically, the Randstad audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Randstad fan in United States is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Adecco.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Randstad profile in United States.

Audience size
1.5M
in United States
Gender
47.1%♀
52.9% male
Age
36.6
average years
Country rank
#17525
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Randstad

47.1% are female, 52.9% are male, average age 36.6.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Randstad audience in United States
MetricValue
Female47.1%
Male52.9%
Average age36.6
Estimated audience size1,526,901
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Randstad audience in United States
Age bracketShare%
16-1930%
20-2917%
30-3917%
40-4919%
50+17%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Randstad audience comes from United States.

Worldwide audience distribution share by country for Randstad
CountryShare
Italy22.0%
United States14.0%
Spain10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Randstad audience in United States is strongest.

Fig. 05

Top regions by affinity

Randstad customers by region in United States
#RegionReachAffinity×
01Tennessee~200K5.08×
02Georgia~200K4.27×
03North Carolina~80K1.87×
04South Carolina~40K1.77×
05Mississippi~20K1.71×
06Florida~200K1.59×
07Arizona~50K1.50×
08Missouri~40K1.47×
09Rhode Island~6K1.37×
10Texas~200K1.36×
11Connecticut~20K1.35×
12Kentucky~20K1.33×
13California~200K1.32×
14Delaware~5K1.31×
15Maryland~30K1.23×
16Virginia~40K1.17×
17Minnesota~20K1.06×
18Kansas~10K1.05×
19Pennsylvania~50K1.04×
20Illinois~50K1.02×
21Arkansas~10K0.97×
22New Jersey~40K0.96×
23Massachusetts~30K0.90×
24Washington, District of Columbia~4K0.87×
25Nevada~10K0.86×
26New York~70K0.83×
27Ohio~40K0.83×
28Alabama~20K0.81×
29New Hampshire~5K0.80×
30Michigan~30K0.67×
31Nebraska~5K0.65×
32Wisconsin~10K0.64×
33Vermont~2K0.62×
34Oregon~10K0.59×
35Washington~20K0.58×
36Iowa~7K0.58×
37Colorado~10K0.52×
38Alaska~2K0.51×
39Indiana~10K0.50×
40North Dakota~1K0.49×
41West Virginia~3K0.46×
42South Dakota~2K0.46×
43Oklahoma~7K0.45×
44Montana~2K0.44×
45Maine~2K0.43×
46Louisiana~8K0.41×
47Idaho~3K0.40×
48Utah~5K0.38×
49New Mexico~3K0.38×
50Hawaii~2K0.38×
Fig. 06

Affinity by region

Affinity by region — Randstad, United States
0.38×1.00×5.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Randstad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Randstad audience
#·InterestCategoryAffinity×
01AdeccoBusiness & Career311.48×
02AffligemFood & Beverages272.50×
03VedettFood & Beverages158.29×
04MikkellerFood & Beverages121.03×
05Manpower Inc.Business & Career115.45×
06UtrechtTravel & Leisure95.78×
07Hôtel de CrillonTravel & Leisure58.63×
08Water securityPolitics & Society50.74×
09SnagAJob.comBusiness & Career48.52×
10BASFHealth46.06×
11Part Time JobsBusiness & Career38.85×
12Yorgos LanthimosMovies & TV36.13×
13The HagueTravel & Leisure25.93×
14Pi Sigma EpsilonBusiness & Career21.68×
15Deus Ex Machina (punk band)Politics & Society20.00×
16Oz (TV series)Movies & TV20.00×
17CareerBuilderBusiness & Career17.67×
18Indeed.comBusiness & Career16.93×
19FreerideSports14.89×
20GlassdoorBusiness & Career8.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Randstad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Randstad audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.14×
Design AffinityPREMIUM1.42×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Randstad audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
TraditionCONSERVATISM0.86×
Family OrientationCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Randstad's target market in United States?

Randstad's target market in United States covers an estimated 1,526,901 people, concentrated in California and Georgia.

02

What is the gender split and age of Randstad customers?

47.1% of the Randstad audience are female, 52.9% are male, with an average age of 36.6 years.

03

Which brands do Randstad fans like most?

Randstad fans show strongest brand affinity for Adecco (311.48×), Indeed.com (16.93×), and Manpower Inc. (115.45×) over the country average.

04

Where do Randstad fans live in United States?

Randstad fans in United States are most concentrated in California (reach ~200K), Georgia (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Randstad fans also like?

Beyond Randstad itself, the audience over-indexes on Indeed.com (16.93×), Manpower Inc. (115.45×), Yorgos Lanthimos (36.13×), and Utrecht (95.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Randstad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Randstad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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