Rascasse Audience Intelligence

Glassdoor Target Market in United States

A data profile of the people who buy, follow and care about Glassdoor in United States — modelled from more than twelve digital signal sources. Glassdoor has an estimated audience of 4,179,000 people in United States.

#4among Career website in United States#797among Brand in United States#696in Business & Career

The average Glassdoor fan in United States is 39.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indeed.com, Adecco, Lending Club, with strongest over-indexing on Indeed.com (20.13× the country average).

Demographically, the Glassdoor audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glassdoor fan in United States is balanced, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glassdoor profile in United States.

Audience size
4.2M
in United States
Gender
47.8%♀
52.2% male
Age
39.5
average years
Country rank
#7759
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Glassdoor

47.8% are female, 52.2% are male, average age 39.5.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Glassdoor audience in United States
MetricValue
Female47.8%
Male52.2%
Average age39.5
Estimated audience size4,179,000
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Glassdoor audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Glassdoor audience comes from United States.

Worldwide audience distribution share by country for Glassdoor
CountryShare
United States24.9%
Brazil10.6%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glassdoor audience in United States is strongest.

Fig. 05

Top regions by affinity

Glassdoor customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K1.59×
02Washington, District of Columbia~20K1.41×
03Utah~50K1.40×
04Georgia~200K1.34×
05New Hampshire~20K1.34×
06Illinois~200K1.29×
07Colorado~90K1.28×
08Virginia~100K1.26×
09Texas~500K1.25×
10New Jersey~100K1.25×
11Maryland~90K1.23×
12North Carolina~200K1.19×
13Washington~100K1.18×
14California~600K1.17×
15Missouri~80K1.17×
16Connecticut~50K1.15×
17New York~300K1.14×
18Kansas~40K1.14×
19Florida~300K1.10×
20Pennsylvania~200K1.09×
21Arizona~100K1.09×
22Oregon~50K1.08×
23Indiana~80K1.07×
24Wisconsin~70K1.06×
25Minnesota~60K1.04×
26Michigan~100K1.03×
27Tennessee~90K1.03×
28Ohio~100K1.00×
29South Carolina~60K0.99×
30Rhode Island~10K0.99×
31Idaho~20K0.95×
32Delaware~10K0.92×
33Oklahoma~40K0.90×
34Nevada~40K0.88×
35Nebraska~20K0.86×
36Alabama~50K0.84×
37Kentucky~50K0.84×
38Arkansas~30K0.84×
39Iowa~30K0.84×
40Vermont~6K0.83×
41Louisiana~50K0.82×
42Maine~10K0.80×
43Mississippi~30K0.72×
44West Virginia~10K0.65×
45Montana~8K0.64×
46North Dakota~6K0.63×
47South Dakota~6K0.62×
48Hawaii~10K0.57×
49Alaska~5K0.56×
50New Mexico~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Glassdoor, United States
0.55×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glassdoor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glassdoor audience
#·InterestCategoryAffinity×
01CleartripTravel & Leisure61.30×
02Copy tradingBusiness & Career52.38×
03LimassolTravel & Leisure45.42×
04AdeccoBusiness & Career38.44×
05Monster.comBusiness & Career20.57×
06Lending ClubBusiness & Career20.53×
07Indeed.comBusiness & Career20.13×
08Insulated glazingHome & Garden19.73×
09Simply HiredBusiness & Career17.41×
10T. Rowe PriceBusiness & Career15.40×
11BlackbaudTechnology & Electronics12.23×
12Katie HolmesMovies & TV9.21×
13FiverrBusiness & Career6.77×
14DocuSignTechnology & Electronics5.91×
15WorkdayBusiness & Career4.53×
16TradingViewBusiness & Career4.10×
17PolymarketBusiness & Career3.50×
18The UPS StoreShopping3.21×
19Google DocsInternet & Social Media1.78×
20Google DriveTechnology & Electronics1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glassdoor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glassdoor audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.81×
Risk AppetiteTHRILL1.60×
Need for SecurityCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glassdoor audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.98×
Pet OwnershipJOY1.04×
CreativityOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Glassdoor's target market in United States?

Glassdoor's target market in United States covers an estimated 4,179,000 people, concentrated in California and Texas.

02

What is the gender split and age of Glassdoor customers?

47.8% of the Glassdoor audience are female, 52.2% are male, with an average age of 39.5 years.

03

Which brands do Glassdoor fans like most?

Glassdoor fans show strongest brand affinity for Indeed.com (20.13×), Adecco (38.44×), and Lending Club (20.53×) over the country average.

04

Where do Glassdoor fans live in United States?

Glassdoor fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Glassdoor fans also like?

Beyond Glassdoor itself, the audience over-indexes on Adecco (38.44×), Lending Club (20.53×), T. Rowe Price (15.4×), and The UPS Store (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See Glassdoor audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glassdoor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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