Glassdoor Audience in United States

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Glassdoor has an estimated audience of 4,329,222 people in United States. 47.8% are female, 52.2% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, Adecco, Lending Club, LinkedIn, T. Rowe Price.

The average Glassdoor fan in United States is 39.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, Adecco, Lending Club, with strongest over-indexing on Indeed.com (20.13× the country average). Demographically, the Glassdoor audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Career website

Demographics of Glassdoor fans

Demographic split for Glassdoor audience in United States
MetricValue
Female47.8%
Male52.2%
Average age39.5
Estimated audience size4,329,222

Audience persona

The typical Glassdoor fan in United States is balanced, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Glassdoor in United States
RegionReachAffinity
California588,4771.24×
Texas479,6391.29×
Florida328,0141.12×
New York292,1731.21×
Illinois197,4681.37×
Georgia180,8001.36×
Pennsylvania162,2711.11×
North Carolina157,5511.21×
New Jersey144,4921.31×
Massachusetts144,2701.69×
Ohio137,4811.03×
Virginia136,3041.29×
Michigan119,3181.05×
Washington107,6151.24×
Arizona98,0821.11×
Maryland91,6091.23×
Tennessee87,9561.01×
Colorado87,6721.28×
Indiana85,0851.08×
Missouri83,4651.2×
Wisconsin71,5901.1×
Minnesota67,5111.09×
South Carolina62,3490.96×
Utah57,0641.47×
Oregon54,5911.1×
Connecticut49,6201.14×
Alabama48,7110.81×
Kentucky44,7160.82×
Louisiana44,2240.79×
Oklahoma43,2130.9×
Nevada37,1290.89×
Kansas36,2201.06×
Iowa28,8280.81×
Arkansas28,0610.79×
Mississippi23,4300.66×
New Hampshire21,3771.25×
Idaho20,1180.93×
Washington, District of Columbia19,3591.49×
Nebraska18,1100.83×
Rhode Island13,2360.96×
Maine11,7580.76×
West Virginia11,4870.57×
New Mexico11,0740.51×
Hawaii10,6570.57×
Delaware10,3950.87×
Montana7,0290.59×
Vermont5,8170.77×
South Dakota5,5040.55×
North Dakota4,9890.56×
Alaska4,4730.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glassdoor audience
BrandAffinityCategory
Indeed.com20.13×Business & Career
Adecco38.44×Business & Career
Lending Club20.53×Business & Career
LinkedIn2.96×Internet & Social Media
T. Rowe Price15.4×Business & Career
Limassol45.42×Travel & Leisure
The UPS Store3.21×Shopping
Katie Holmes9.21×Movies & TV
Cleartrip61.3×Travel & Leisure
Copy trading52.38×Business & Career
Simply Hired17.41×Business & Career
DocuSign5.91×Technology & Electronics
Monster.com20.57×Business & Career
Workday4.53×Business & Career
Blackbaud12.23×Technology & Electronics
Fiverr6.77×Business & Career
Insulated glazing19.73×Home & Garden
Polymarket3.5×Business & Career
Google Docs1.78×Internet & Social Media
Google Drive1.75×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glassdoor audience
TraitClusterScore
Career OrientationPOWER3.44
LGBTQ+ IdentityOPEN1.84
Quality AwarenessPREMIUM1.51
Design AffinityPREMIUM1.46
Family OrientationCONSERVATISM1.39
Social Media UsageJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Glassdoor
CountryShare
United States25.4%
Brazil10.7%
China7.8%

See Glassdoor audiences in other countries

More Career website audiences in United States

Frequently asked questions

How many fans does Glassdoor have in United States?

Glassdoor has an estimated audience of 4,329,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Glassdoor fans?

47.8% of Glassdoor fans are female, 52.2% are male, with an average age of 39.5 years.

Which brands do Glassdoor fans like most?

Glassdoor fans show strongest brand affinity for Indeed.com (20.13×), Adecco (38.44×), and Lending Club (20.53×) over the country average.

Where do Glassdoor fans live in United States?

Glassdoor fans in United States are most concentrated in California (reach 588,477), Texas (reach 479,639), and Florida (reach 328,014). These three regions account for the largest share of the active audience.

What other brands do Glassdoor fans also like?

Beyond Glassdoor itself, the audience over-indexes on Adecco (38.44×), Lending Club (20.53×), LinkedIn (2.96×), and T. Rowe Price (15.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glassdoor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.