Polymarket Audience in United States
Polymarket has an estimated audience of 11,584,863 people in United States. 32.9% are female, 67.1% are male, average age 38.2. Top brand affinities: Keene, New Hampshire, Nurse educator, Rubber bulb, Vocal harmony, Goose (band).
Top brand affinities include Keene, New Hampshire, Nurse educator, Rubber bulb, with strongest over-indexing on Keene, New Hampshire (530.97× the country average). Demographically, the Polymarket audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Betting
Demographics of Polymarket fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 38.2 |
| Estimated audience size | 11,584,863 |
Audience persona
The typical Polymarket fan in United States is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 530.97× | Travel & Leisure |
| Nurse educator | 20× | Kids & Family |
| Rubber bulb | 77.34× | Health |
| Vocal harmony | 8.6× | Music & Radio |
| Goose (band) | 9.81× | Pets & Animals |
| Governor of Michigan | 10.83× | Politics & Society |
| Grinch | 5.59× | Movies & TV |
| Preta Gil | 28.19× | Music & Radio |
| Natural rubber | 2.58× | Cars & Mobility |
| Wok | 7.82× | Food & Beverages |
| Goop | 6.04× | Internet & Social Media |
| Bank account | 2.8× | Business & Career |
| Israel | 2.18× | Travel & Leisure |
| Hipster | 9.6× | Politics & Society |
| Hibachi | 7.46× | Food & Beverages |
| Urban Outfitters | 1.54× | Shopping |
| Google Home | 5.2× | Technology & Electronics |
| Kendra Scott | 2.33× | Fashion & Accessoires |
| El Paso County, Colorado | 9.67× | Travel & Leisure |
| Grace Slick | 6.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.49 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.71 |
| Patriotism | CONSERVATISM | 1.59 |
| Design Affinity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Canada | 7.0% |
| Germany | 6.6% |
See Polymarket audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- BetMGM (1,758,412)
- Betfair (669,324)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Polymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.