Polymarket Audience in United States
Polymarket has an estimated audience of 11,584,863 people in United States. 32.9% are female, 67.1% are male, average age 38.2. Top brand affinities: Finnair, Capital One, Google Maps, Indeed.com, CarGurus.
Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (530.97× the country average). Demographically, the Polymarket audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Betting
Demographics of Polymarket fans
| Metric | Value |
|---|---|
| Female | 32.9% |
| Male | 67.1% |
| Average age | 38.2 |
| Estimated audience size | 11,584,863 |
Audience persona
The typical Polymarket fan in United States is more male, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 530.97× | Travel & Leisure |
| Capital One | 12.12× | Business & Career |
| Google Maps | 9.94× | Internet & Social Media |
| Indeed.com | 9.53× | Business & Career |
| CarGurus | 13× | Cars & Mobility |
| Aaron Rodgers | 12.04× | Sports |
| Glassdoor | 28.19× | Business & Career |
| DeviantArt | 12.41× | Internet & Social Media |
| Enterprise Rent-A-Car | 8.87× | Cars & Mobility |
| Bruce Willis | 9.32× | Movies & TV |
| Google News | 7.34× | News |
| Circle K | 8.64× | Shopping |
| Khan Academy | 9.99× | Business & Career |
| ICloud | 10.83× | Technology & Electronics |
| Beetlejuice | 5.58× | Movies & TV |
| Merrill Lynch | 20.18× | Business & Career |
| AccuWeather | 7.16× | Home & Garden |
| Luka Dončić | 11.99× | Sports |
| Morgan Stanley | 17.78× | Business & Career |
| Jeff Bezos | 10.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.49 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.71 |
| Patriotism | CONSERVATISM | 1.59 |
| Design Affinity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.4% |
| Canada | 7.0% |
| Germany | 6.6% |
See Polymarket audiences in other countries
More Betting audiences in United States
- Sportsbook (2,901,366)
- BetMGM (1,758,412)
- Betfair (669,324)
- William Hill (bookmaker) (648,470)
- Bookmaker (566,439)
How to read this data
Audience size is the estimated number of people in United States who actively search for Polymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.