A data profile of the people who buy, follow and care about Polymarket in United States — modelled from more than twelve digital signal sources. Polymarket has an estimated audience of 15,463,566 people in United States.
Polymarket has an estimated audience of 15,463,566 people in United States. 40.1% are female, 59.9% are male, average age 39.2. Top brand affinities: Cryptocurrency, Coinbase, Intersport, Ethereum, Bitcoin.
Top brand affinities include Cryptocurrency, Coinbase, Intersport, with strongest over-indexing on Cryptocurrency (18.34× the country average).
Demographically, the Polymarket audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Polymarket fan in United States is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Cryptocurrency.
The key figures that characterise the Polymarket profile in United States.
40.1% are female, 59.9% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 39.2 |
| Estimated audience size | 15,463,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
The strongest cross-interests of the Polymarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Intersport | Shopping | 76.12× | ||
| 02 | Les Échos | News | 72.18× | ||
| 03 | Casemiro | Sports | 20.00× | ||
| 04 | Norwich City F.C. | Sports | 20.00× | ||
| 05 | Cryptocurrency | Technology & Electronics | 18.34× | ||
| 06 | Ethereum | Business & Career | 18.26× | ||
| 07 | LG TV | Technology & Electronics | 16.58× | ||
| 08 | Litecoin | Business & Career | 15.45× | ||
| 09 | Block chain (database) | Technology & Electronics | 13.31× | ||
| 10 | Day trader | Business & Career | 11.33× | ||
| 11 | Coinbase | Business & Career | 10.25× | ||
| 12 | Bitcoin | Business & Career | 8.73× | ||
| 13 | Asset management | Business & Career | 4.18× | ||
| 14 | Stock market | Business & Career | 3.21× | ||
| 15 | Linux | Technology & Electronics | 3.02× | ||
| 16 | Innovation | Business & Career | 2.58× | ||
| 17 | X | Internet & Social Media | 1.66× | ||
| 18 | Powerball | Games | 1.63× | ||
| 19 | Capital One | Business & Career | 1.60× | ||
| 20 | Wells Fargo | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 4.64× | |
| Career Orientation | POWER | 2.31× | |
| Patriotism | CONSERVATISM | 2.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Creativity | OPEN | 0.88× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Polymarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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