T. Rowe Price Audience in United States

T. Rowe Price logo

T. Rowe Price has an estimated audience of 2,532,141 people in United States. 43.3% are female, 56.7% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: CheapOair, DocuSign, Aeroméxico, TIAA–CREF, Grammy Award for Record of the Year.

The average T. Rowe Price fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CheapOair, DocuSign, Aeroméxico, with strongest over-indexing on CheapOair (35.16× the country average). Demographically, the T. Rowe Price audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of T. Rowe Price fans

Demographic split for T. Rowe Price audience in United States
MetricValue
Female43.3%
Male56.7%
Average age44.5
Estimated audience size2,532,141

Audience persona

The typical T. Rowe Price fan in United States is more male, around 44.5 years old, with strong Career Orientation tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for T. Rowe Price in United States
RegionReachAffinity
California240,6210.86×
Texas171,4380.79×
New York156,3531.1×
Maryland148,8813.42×
Florida145,6890.85×
Virginia99,2671.61×
Pennsylvania91,5541.07×
North Carolina86,2671.13×
Illinois83,4710.99×
New Jersey80,3081.25×
Georgia74,5850.96×
Ohio73,1210.94×
Washington62,6881.23×
Massachusetts56,0251.12×
Colorado54,5371.37×
Michigan49,7870.75×
South Carolina45,5991.2×
Wisconsin39,7771.04×
Arizona39,3440.76×
Tennessee38,3080.75×
Utah34,3861.52×
Louisiana33,6681.03×
Indiana30,7350.66×
Connecticut30,1571.19×
Missouri30,0060.74×
Minnesota29,8000.82×
Alabama26,0630.74×
Oregon23,5870.81×
Kentucky23,0270.73×
Nevada18,2160.74×
Kansas17,3820.87×
Mississippi16,6640.8×
Oklahoma16,5870.59×
Idaho14,4311.14×
Iowa14,4100.69×
New Hampshire13,7611.38×
Arkansas13,1360.63×
Washington, District of Columbia11,7661.55×
Maine10,5111.16×
Hawaii9,2370.85×
New Mexico8,1580.64×
Montana7,2471.03×
Delaware7,1691.03×
Alaska6,9211.28×
West Virginia6,6940.57×
Nebraska6,6780.53×
Rhode Island6,0410.75×
Vermont5,4711.23×
North Dakota4,4300.85×
South Dakota3,0750.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for T. Rowe Price audience
BrandAffinityCategory
CheapOair35.16×Travel & Leisure
DocuSign27.39×Technology & Electronics
Aeroméxico49.85×Travel & Leisure
TIAA–CREF88.65×Business & Career
Grammy Award for Record of the Year155.14×Music & Radio
Yahoo! Finance9.04×Business & Career
TeamViewer55.37×Technology & Electronics
Copa Airlines41.95×Travel & Leisure
Amtrak12.47×Cars & Mobility
Morningstar47.41×Business & Career
LPL Financial49.07×Business & Career
Ron Jon Surf Shop63.56×Sports
Canadian Museum of History98.95×Arts & Culture
American Funds48.86×Business & Career
Punta del Este81.83×Travel & Leisure
Colonial Williamsburg30.61×Travel & Leisure
Esri77.9×Technology & Electronics
Week6.43×Business & Career
PicMonkey71.22×Internet & Social Media
Charles Schwab Corporation8.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by T. Rowe Price audience
TraitClusterScore
Career OrientationPOWER1.58
Need for SecurityCONSERVATISM1.56
IndulgenceJOY1.41
DIY MentalityTHRILL1.39
Quality AwarenessPREMIUM1.29
LGBTQ+ IdentityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for T. Rowe Price
CountryShare
United States89.0%
China1.9%
United Kingdom1.6%

See T. Rowe Price audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does T. Rowe Price have in United States?

T. Rowe Price has an estimated audience of 2,532,141 people in United States, concentrated in California and Texas.

What is the gender split and age of T. Rowe Price fans?

43.3% of T. Rowe Price fans are female, 56.7% are male, with an average age of 44.5 years.

Which brands do T. Rowe Price fans like most?

T. Rowe Price fans show strongest brand affinity for CheapOair (35.16×), DocuSign (27.39×), and Aeroméxico (49.85×) over the country average.

Where do T. Rowe Price fans live in United States?

T. Rowe Price fans in United States are most concentrated in California (reach 240,621), Texas (reach 171,438), and New York (reach 156,353). These three regions account for the largest share of the active audience.

What other brands do T. Rowe Price fans also like?

Beyond T. Rowe Price itself, the audience over-indexes on DocuSign (27.39×), Aeroméxico (49.85×), TIAA–CREF (88.65×), and Grammy Award for Record of the Year (155.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for T. Rowe Price. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.