Week Audience in United States

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Week has an estimated audience of 44,828,239 people in United States. 59.3% are female, 40.7% are male, average age 40.3. Top regions: California, Texas, Illinois. Top brand affinities: Kendra Scott, Israel, Governor of Michigan, Cherish (group), Goop.

The average Week fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Kendra Scott, Israel, Governor of Michigan, with strongest over-indexing on Kendra Scott (3.27× the country average). Demographically, the Week audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Week fans

Demographic split for Week audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.3
Estimated audience size44,828,239

Audience persona

The typical Week fan in United States is more female, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Week in United States
RegionReachAffinity
California5,405,2991.1×
Texas4,299,7011.12×
Illinois4,287,9132.87×
Florida3,145,7611.04×
New York2,521,4171.01×
Georgia1,436,6321.04×
Pennsylvania1,389,3530.92×
North Carolina1,364,4131.01×
Ohio1,296,1590.94×
Michigan1,207,0681.03×
Virginia1,124,4791.03×
New Jersey1,116,1270.98×
Massachusetts951,8861.08×
Washington929,2021.03×
Tennessee868,1150.97×
Arizona833,2980.91×
Maryland758,5290.98×
Indiana755,4990.92×
Missouri740,4211.02×
South Carolina651,8330.97×
Louisiana635,9581.1×
Colorado617,7390.87×
Alabama605,0420.97×
Wisconsin602,3900.89×
Minnesota593,6970.92×
Oregon551,2851.07×
Kentucky528,0630.94×
Oklahoma498,8531×
Connecticut428,4580.95×
Mississippi396,6011.07×
Iowa387,0851.05×
Nevada385,0910.89×
Arkansas373,3691.01×
Utah359,3610.9×
Kansas356,5831.01×
New Mexico266,0581.18×
New Hampshire222,1281.26×
Nebraska203,0550.9×
Idaho184,2670.82×
Hawaii177,4630.92×
West Virginia175,9230.84×
Maine159,3140.99×
Rhode Island137,3780.96×
Washington, District of Columbia134,5011×
Delaware101,5550.82×
Montana94,9420.76×
South Dakota78,3260.76×
Alaska76,4000.8×
North Dakota75,5820.82×
Vermont65,0100.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Week audience
BrandAffinityCategory
Kendra Scott3.27×Fashion & Accessoires
Israel1.53×Travel & Leisure
Governor of Michigan4.97×Politics & Society
Cherish (group)6.83×Music & Radio
Goop3.27×Internet & Social Media
San Jacinto, California7.09×Travel & Leisure
Business English3.16×Business & Career
Fairy godmother4.14×Literature
Jesse Plemons1.89×Movies & TV
Historic site2.25×Arts & Culture
Cincinnati Bearcats4.85×Sports
Jeep Wagoneer2.62×Cars & Mobility
Wok2.97×Food & Beverages
Nebraska Cornhuskers football1.6×Sports
Vocal harmony1.99×Music & Radio
Grinch1.71×Movies & TV
Urban horticulture1.51×Home & Garden
Public speaking1.62×Politics & Society
headspace3.6×Health
Google Home2.48×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Week audience
TraitClusterScore
Risk AppetiteTHRILL1.38
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.26
IndulgenceJOY1.19
ExtroversionTHRILL1.17
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Week
CountryShare
United States39.2%
United Kingdom10.2%
Australia4.8%

See Week audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Week have in United States?

Week has an estimated audience of 44,828,239 people in United States, concentrated in California and Texas.

What is the gender split and age of Week fans?

59.3% of Week fans are female, 40.7% are male, with an average age of 40.3 years.

Which brands do Week fans like most?

Week fans show strongest brand affinity for Kendra Scott (3.27×), Israel (1.53×), and Governor of Michigan (4.97×) over the country average.

Where do Week fans live in United States?

Week fans in United States are most concentrated in California (reach 5,405,299), Texas (reach 4,299,701), and Illinois (reach 4,287,913). These three regions account for the largest share of the active audience.

What other brands do Week fans also like?

Beyond Week itself, the audience over-indexes on Israel (1.53×), Governor of Michigan (4.97×), Cherish (group) (6.83×), and Goop (3.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.