Rascasse Audience Intelligence

Week Audience in United States

A data profile of the people who buy, follow and care about Week in United States — modelled from more than twelve digital signal sources. Week has an estimated audience of 44,828,239 people in United States.

#350among Topic in United States#77in Business & Career

The average Week fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Capital One, Bank of America, Expedia, with strongest over-indexing on Capital One (2.38× the country average).

Demographically, the Week audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Week fan in United States is more female, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Week profile in United States.

Audience size
44.8M
in United States
Gender
59.3%♀
40.7% male
Age
40.3
average years
Country rank
#483
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Week fans

59.3% are female, 40.7% are male, average age 40.3.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Week audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.3
Estimated audience size44,828,239
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Week audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Week audience comes from United States.

Worldwide audience distribution share by country for Week
CountryShare
United States39.0%
United Kingdom10.2%
Australia4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Week audience in United States is strongest.

Fig. 05

Top regions by affinity

Week fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3.5M2.46×
02Louisiana~700K1.24×
03New Mexico~300K1.19×
04New Hampshire~200K1.19×
05Mississippi~400K1.10×
06Texas~4M1.08×
07California~5M1.06×
08Arkansas~400K1.04×
09Oklahoma~500K1.03×
10Iowa~400K1.03×
11Georgia~1.5M1.02×
12Massachusetts~900K1.02×
13Florida~3M1.01×
14Alabama~600K1.01×
15Michigan~1M1.00×
16Washington~900K1.00×
17Kentucky~600K1.00×
18Oregon~500K1.00×
19Maine~200K1.00×
20Missouri~700K0.99×
21South Carolina~700K0.99×
22Tennessee~900K0.98×
23Kansas~300K0.98×
24New York~2.5M0.97×
25North Carolina~1.5M0.97×
26Indiana~800K0.97×
27Rhode Island~100K0.97×
28Virginia~1M0.96×
29Maryland~700K0.95×
30Pennsylvania~1.5M0.94×
31New Jersey~1M0.94×
32Connecticut~400K0.94×
33Nebraska~200K0.94×
34Hawaii~200K0.94×
35Arizona~800K0.93×
36Minnesota~600K0.93×
37Nevada~400K0.93×
38West Virginia~200K0.93×
39Washington, District of Columbia~100K0.93×
40Ohio~1.5M0.92×
41Idaho~200K0.92×
42South Dakota~100K0.92×
43Wisconsin~600K0.91×
44Montana~100K0.91×
45Alaska~90K0.91×
46Vermont~70K0.91×
47Utah~400K0.90×
48North Dakota~80K0.90×
49Delaware~100K0.89×
50Colorado~600K0.85×
Fig. 06

Affinity by region

Affinity by region — Week, United States
0.85×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Week audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Week audience
#·InterestCategoryAffinity×
01TransUnionTechnology & Electronics7.16×
02CheapOairTravel & Leisure7.16×
03Choice HotelsTravel & Leisure7.16×
04Hilton Garden InnTravel & Leisure7.16×
05OrbitzTravel & Leisure4.17×
06Sustainable energyHome & Garden3.23×
07QVCMovies & TV3.12×
08Google FlightsTravel & Leisure2.79×
09ExpediaTravel & Leisure2.73×
10FedExBusiness & Career2.72×
11Five BelowShopping2.65×
12Renewable energyBusiness & Career2.58×
13Discount storesShopping2.44×
14Capital OneBusiness & Career2.38×
15Bank of AmericaBusiness & Career2.20×
16Mortgage loansBusiness & Career2.12×
17Shopping mallsShopping1.78×
18AirbnbTravel & Leisure1.75×
19Pizza HutFood & Beverages1.63×
20PinterestInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Week audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Week audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.78×
Convenience OrientationPREMIUM1.55×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Week audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.91×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Week have in United States?

Week has an estimated audience of 44,828,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Week fans?

59.3% of Week fans are female, 40.7% are male, with an average age of 40.3 years.

03

Which brands do Week fans like most?

Week fans show strongest brand affinity for Capital One (2.38×), Bank of America (2.2×), and Expedia (2.73×) over the country average.

04

Where do Week fans live in United States?

Week fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Illinois (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Week fans also like?

Beyond Week itself, the audience over-indexes on Bank of America (2.2×), Expedia (2.73×), TransUnion (7.16×), and CheapOair (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Week audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Week. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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