Hilton Garden Inn Audience in United States

Hilton Garden Inn logo

Hilton Garden Inn has an estimated audience of 3,053,144 people in United States. 62.8% are female, 37.2% are male, average age 45.4. Top regions: Texas, California, Florida. Top brand affinities: CheapOair, Hostelling International, Hampton Inn, Bank of America, Week.

The average Hilton Garden Inn fan in United States is 45.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include CheapOair, Hostelling International, Hampton Inn, with strongest over-indexing on CheapOair (31.98× the country average). Demographically, the Hilton Garden Inn audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Hilton Garden Inn fans

Demographic split for Hilton Garden Inn audience in United States
MetricValue
Female62.8%
Male37.2%
Average age45.4
Estimated audience size3,053,144

Audience persona

The typical Hilton Garden Inn fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Hilton Garden Inn in United States
RegionReachAffinity
Texas281,2911.07×
California261,1610.78×
Florida236,5361.14×
New York177,5351.04×
North Carolina117,0101.27×
Virginia106,8871.44×
Georgia101,5921.08×
Illinois92,4520.91×
Pennsylvania92,3460.9×
Ohio79,7280.85×
Maryland75,8151.44×
New Jersey66,0120.85×
South Carolina65,8781.43×
Tennessee63,7321.04×
Colorado60,9351.27×
Michigan59,3940.74×
Alabama58,2831.37×
Indiana57,7771.04×
Massachusetts57,0900.95×
Washington54,3290.89×
Arizona53,1340.85×
Louisiana43,9901.12×
Wisconsin41,5780.91×
Oklahoma39,8801.18×
Connecticut37,5341.23×
Kentucky36,2450.95×
Minnesota35,2670.81×
Mississippi34,7401.38×
Missouri33,8140.69×
Arkansas29,8601.19×
Kansas25,6291.07×
Oregon24,5320.7×
Utah23,5730.86×
Iowa23,5590.94×
New Mexico20,4841.34×
Nevada18,6370.63×
Hawaii18,2671.39×
Washington, District of Columbia15,3941.68×
Maine14,6951.34×
Idaho12,9070.84×
Nebraska11,3610.74×
New Hampshire9,8110.82×
West Virginia9,7840.69×
Rhode Island8,3610.86×
Montana7,8360.93×
South Dakota6,8010.96×
Delaware5,5990.66×
Wyoming4,2670.94×
North Dakota3,8480.61×
Vermont3,6420.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilton Garden Inn audience
BrandAffinityCategory
CheapOair31.98×Travel & Leisure
Hostelling International19.44×Travel & Leisure
Hampton Inn23.56×Travel & Leisure
Bank of America6.31×Business & Career
Week7.16×Business & Career
Motel 622.06×Travel & Leisure
Travel agency9.91×Travel & Leisure
Red Roof Inn27.34×Travel & Leisure
Westin Hotels & Resorts42.5×Travel & Leisure
La Quinta Inns & Suites39.23×Travel & Leisure
TransUnion14.85×Technology & Electronics
Staybridge Suites32.87×Travel & Leisure
Copa Airlines24.25×Travel & Leisure
Best Western14.79×Travel & Leisure
Momondo38.15×Travel & Leisure
Le Méridien52.75×Travel & Leisure
CDW31.36×Technology & Electronics
Choice Hotels14.03×Travel & Leisure
Anjelica Huston17.91×Movies & TV
Candlewood Suites28.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilton Garden Inn audience
TraitClusterScore
Family OrientationCONSERVATISM1.76
TravellingTHRILL1.58
Quality AwarenessPREMIUM1.56
Career OrientationPOWER1.54
Community OrientationOPEN1.43
Convenience OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Hilton Garden Inn
CountryShare
United States44.0%
China14.1%
United Kingdom3.9%

See Hilton Garden Inn audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Hilton Garden Inn have in United States?

Hilton Garden Inn has an estimated audience of 3,053,144 people in United States, concentrated in Texas and California.

What is the gender split and age of Hilton Garden Inn fans?

62.8% of Hilton Garden Inn fans are female, 37.2% are male, with an average age of 45.4 years.

Which brands do Hilton Garden Inn fans like most?

Hilton Garden Inn fans show strongest brand affinity for CheapOair (31.98×), Hostelling International (19.44×), and Hampton Inn (23.56×) over the country average.

Where do Hilton Garden Inn fans live in United States?

Hilton Garden Inn fans in United States are most concentrated in Texas (reach 281,291), California (reach 261,161), and Florida (reach 236,536). These three regions account for the largest share of the active audience.

What other brands do Hilton Garden Inn fans also like?

Beyond Hilton Garden Inn itself, the audience over-indexes on Hostelling International (19.44×), Hampton Inn (23.56×), Bank of America (6.31×), and Week (7.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Garden Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.