Rascasse Audience Intelligence

Hilton Garden Inn Target Market in United States

A data profile of the people who buy, follow and care about Hilton Garden Inn in United States — modelled from more than twelve digital signal sources. Hilton Garden Inn has an estimated audience of 2,814,038 people in United States.

#12among Hotel in United States#1107among Brand in United States#873in Travel & Leisure

The average Hilton Garden Inn fan in United States is 45.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include CheapOair, Hostelling International, Hampton Inn, with strongest over-indexing on CheapOair (31.98× the country average).

Demographically, the Hilton Garden Inn audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hilton Garden Inn fan in United States is more female, around 45.4 years old, with strong Travelling tendencies and a notable affinity for CheapOair.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilton Garden Inn profile in United States.

Audience size
2.8M
in United States
Gender
62.8%♀
37.2% male
Age
45.4
average years
Country rank
#10849
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hilton Garden Inn

62.8% are female, 37.2% are male, average age 45.4.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Hilton Garden Inn audience in United States
MetricValue
Female62.8%
Male37.2%
Average age45.4
Estimated audience size2,814,038
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Hilton Garden Inn audience in United States
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4926%
50+34%
Fig. 04

Worldwide distribution

41.9%

of the worldwide Hilton Garden Inn audience comes from United States.

Worldwide audience distribution share by country for Hilton Garden Inn
CountryShare
United States41.9%
China14.6%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilton Garden Inn audience in United States is strongest.

Fig. 05

Top regions by affinity

Hilton Garden Inn customers by region in United States
#RegionReachAffinity×
01Hawaii~30K1.97×
02Washington, District of Columbia~20K1.67×
03Mississippi~30K1.37×
04New Mexico~20K1.37×
05Montana~10K1.35×
06Maryland~70K1.34×
07Virginia~100K1.33×
08South Carolina~60K1.32×
09Maine~10K1.31×
10Alabama~50K1.27×
11Colorado~60K1.21×
12North Carolina~100K1.17×
13Wyoming~5K1.16×
14Connecticut~30K1.13×
15Arkansas~30K1.11×
16Kansas~30K1.11×
17Oklahoma~40K1.10×
18South Dakota~8K1.09×
19Florida~200K1.07×
20Louisiana~40K1.05×
21Georgia~90K1.00×
22New York~200K0.99×
23Tennessee~60K0.99×
24Iowa~20K0.99×
25Texas~300K0.98×
26Indiana~50K0.96×
27Idaho~10K0.95×
28Washington~60K0.92×
29New Hampshire~10K0.91×
30Massachusetts~50K0.89×
31Kentucky~30K0.89×
32Wisconsin~40K0.88×
33Illinois~90K0.87×
34Arizona~50K0.87×
35Utah~20K0.86×
36Pennsylvania~90K0.85×
37Rhode Island~8K0.84×
38North Dakota~5K0.80×
39Ohio~70K0.79×
40Minnesota~30K0.79×
41Alaska~5K0.78×
42New Jersey~60K0.77×
43Oregon~30K0.77×
44California~300K0.75×
45Nebraska~10K0.74×
46Michigan~60K0.72×
47West Virginia~10K0.72×
48Delaware~6K0.70×
49Missouri~30K0.66×
50Nevada~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Hilton Garden Inn, United States
0.62×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilton Garden Inn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilton Garden Inn audience
#·InterestCategoryAffinity×
01Le MéridienTravel & Leisure52.75×
02Westin Hotels & ResortsTravel & Leisure42.50×
03La Quinta Inns & SuitesTravel & Leisure39.23×
04EurostarCars & Mobility38.28×
05MomondoTravel & Leisure38.15×
06Staybridge SuitesTravel & Leisure32.87×
07CheapOairTravel & Leisure31.98×
08CDWTechnology & Electronics31.36×
09Red Roof InnTravel & Leisure27.34×
10Copa AirlinesTravel & Leisure24.25×
11Hampton InnTravel & Leisure23.56×
12Motel 6Travel & Leisure22.06×
13Hostelling InternationalTravel & Leisure19.44×
14Anjelica HustonMovies & TV17.91×
15TransUnionTechnology & Electronics14.85×
16Best WesternTravel & Leisure14.79×
17Choice HotelsTravel & Leisure14.03×
18Travel agencyTravel & Leisure9.91×
19WeekBusiness & Career7.16×
20Bank of AmericaBusiness & Career6.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilton Garden Inn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilton Garden Inn audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.25×
Luxury OrientationPREMIUM1.40×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilton Garden Inn audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.91×
ExtroversionTHRILL0.98×
Social Media UsageJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hilton Garden Inn's target market in United States?

Hilton Garden Inn's target market in United States covers an estimated 2,814,038 people, concentrated in Texas and California.

02

What is the gender split and age of Hilton Garden Inn customers?

62.8% of the Hilton Garden Inn audience are female, 37.2% are male, with an average age of 45.4 years.

03

Which brands do Hilton Garden Inn fans like most?

Hilton Garden Inn fans show strongest brand affinity for CheapOair (31.98×), Hostelling International (19.44×), and Hampton Inn (23.56×) over the country average.

04

Where do Hilton Garden Inn fans live in United States?

Hilton Garden Inn fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hilton Garden Inn fans also like?

Beyond Hilton Garden Inn itself, the audience over-indexes on Hostelling International (19.44×), Hampton Inn (23.56×), Bank of America (6.31×), and Week (7.16×) compared to the United States average.

Appendix

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See Hilton Garden Inn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilton Garden Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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