Rascasse Audience Intelligence

Red Roof Inn Target Market in United States

A data profile of the people who buy, follow and care about Red Roof Inn in United States — modelled from more than twelve digital signal sources. Red Roof Inn has an estimated audience of 1,664,848 people in United States.

#22among Hotel in United States#1697among Brand in United States#1257in Travel & Leisure

The average Red Roof Inn fan in United States is 43.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Ohio.

Top brand affinities include Motel 6, CheapOair, Momondo, with strongest over-indexing on Motel 6 (124.52× the country average).

Demographically, the Red Roof Inn audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Roof Inn fan in United States is balanced, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Motel 6.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Roof Inn profile in United States.

Audience size
1.7M
in United States
Gender
49.0%♀
51.0% male
Age
43.9
average years
Country rank
#16405
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Roof Inn

49.0% are female, 51.0% are male, average age 43.9.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Red Roof Inn audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.9
Estimated audience size1,664,848
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Red Roof Inn audience in United States
Age bracketShare%
16-196%
20-2915%
30-3926%
40-4931%
50+23%
Fig. 04

Worldwide distribution

90.3%

of the worldwide Red Roof Inn audience comes from United States.

Worldwide audience distribution share by country for Red Roof Inn
CountryShare
United States90.3%
Japan2.2%
India0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Roof Inn audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Roof Inn customers by region in United States
#RegionReachAffinity×
01Delaware~10K2.57×
02Michigan~100K2.39×
03Kentucky~50K2.31×
04South Carolina~60K2.25×
05Ohio~100K2.16×
06Mississippi~30K2.04×
07Alabama~50K2.00×
08North Carolina~100K1.91×
09Virginia~80K1.81×
10West Virginia~10K1.81×
11Maryland~50K1.80×
12Indiana~50K1.73×
13Tennessee~60K1.66×
14Pennsylvania~100K1.65×
15Georgia~80K1.58×
16Louisiana~30K1.43×
17Illinois~70K1.31×
18Texas~200K1.29×
19Connecticut~20K1.27×
20New Jersey~50K1.22×
21Florida~100K1.11×
22Washington, District of Columbia~5K1.06×
23Massachusetts~30K1.02×
24Arizona~40K1.01×
25Missouri~30K0.97×
26Arkansas~10K0.88×
27New York~80K0.79×
28North Dakota~3K0.76×
29New Mexico~6K0.74×
30New Hampshire~4K0.64×
31Wisconsin~20K0.61×
32Rhode Island~3K0.59×
33Kansas~8K0.58×
34Iowa~8K0.57×
35Oklahoma~10K0.53×
36Alaska~2K0.50×
37Vermont~1K0.48×
38Maine~3K0.42×
39South Dakota~2K0.42×
40Montana~2K0.40×
41Nebraska~3K0.38×
42Hawaii~3K0.35×
43Idaho~3K0.33×
44Colorado~8K0.29×
45Washington~9K0.27×
46California~50K0.26×
47Utah~4K0.25×
48Nevada~4K0.24×
49Minnesota~6K0.23×
50Oregon~4K0.19×
Fig. 06

Affinity by region

Affinity by region — Red Roof Inn, United States
0.19×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Roof Inn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Roof Inn audience
#·InterestCategoryAffinity×
01Vango (company)Cars & Mobility202.67×
02MomondoTravel & Leisure128.74×
03Riedel (glass manufacturer)Home & Garden127.22×
04Motel 6Travel & Leisure124.52×
05Super 8 MotelsTravel & Leisure118.82×
06Staybridge SuitesTravel & Leisure92.81×
07Candlewood SuitesTravel & Leisure90.50×
08Hotel IndigoTravel & Leisure77.46×
09Aloft HotelsTravel & Leisure62.80×
10Days InnTravel & Leisure61.09×
11La Quinta Inns & SuitesTravel & Leisure61.03×
12CheapOairTravel & Leisure51.22×
13Residence Inn by MarriottTravel & Leisure49.49×
14KhobarTravel & Leisure47.66×
15Choice HotelsTravel & Leisure36.87×
16Hilton Garden InnTravel & Leisure30.59×
17Allegiant AirTravel & Leisure25.52×
18Hampton InnTravel & Leisure24.46×
19Melissa RauchMovies & TV15.34×
20Spirit AirlinesTravel & Leisure10.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Roof Inn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Roof Inn audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.37×
TravellingTHRILL1.14×
Family OrientationCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Roof Inn audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
IndividualismJOY0.94×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Roof Inn's target market in United States?

Red Roof Inn's target market in United States covers an estimated 1,664,848 people, concentrated in Texas and Florida.

02

What is the gender split and age of Red Roof Inn customers?

49.0% of the Red Roof Inn audience are female, 51.0% are male, with an average age of 43.9 years.

03

Which brands do Red Roof Inn fans like most?

Red Roof Inn fans show strongest brand affinity for Motel 6 (124.52×), CheapOair (51.22×), and Momondo (128.74×) over the country average.

04

Where do Red Roof Inn fans live in United States?

Red Roof Inn fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Red Roof Inn fans also like?

Beyond Red Roof Inn itself, the audience over-indexes on CheapOair (51.22×), Momondo (128.74×), Staybridge Suites (92.81×), and Candlewood Suites (90.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Red Roof Inn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Roof Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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