Red Roof Inn Audience in United States

Red Roof Inn logo

Red Roof Inn has an estimated audience of 1,715,610 people in United States. 49.0% are female, 51.0% are male, average age 43.9. Top regions: Texas, Florida, Ohio. Top brand affinities: Motel 6, CheapOair, Momondo, Staybridge Suites, Candlewood Suites.

The average Red Roof Inn fan in United States is 43.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Ohio. Top brand affinities include Motel 6, CheapOair, Momondo, with strongest over-indexing on Motel 6 (124.52× the country average). Demographically, the Red Roof Inn audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Red Roof Inn fans

Demographic split for Red Roof Inn audience in United States
MetricValue
Female49.0%
Male51.0%
Average age43.9
Estimated audience size1,715,610

Audience persona

The typical Red Roof Inn fan in United States is balanced, around 43.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Motel 6.

Top regions in United States

Top regions ranked by reach for Red Roof Inn in United States
RegionReachAffinity
Texas205,4461.39×
Florida134,2601.16×
Ohio120,2212.27×
Michigan115,3222.57×
North Carolina105,0362.03×
Pennsylvania100,2511.74×
Georgia91,1071.72×
Illinois81,6871.43×
New York77,4230.81×
Virginia75,7501.81×
South Carolina60,6362.35×
New Jersey57,0671.31×
Tennessee56,2691.64×
Maryland55,2201.87×
Indiana54,2751.73×
Kentucky49,8932.32×
Alabama48,2942.01×
California46,8750.25×
Massachusetts36,9201.09×
Arizona36,0341.03×
Louisiana31,8181.44×
Mississippi28,6082.02×
Missouri27,3500.99×
Connecticut22,4951.31×
West Virginia12,7891.6×
Delaware12,3022.6×
Wisconsin12,1710.47×
Arkansas11,5150.81×
Oklahoma9,8700.52×
Kansas8,5050.63×
Washington6,7340.2×
Iowa6,3470.45×
Colorado6,2180.23×
Washington, District of Columbia5,2201.01×
Minnesota4,2600.17×
New Mexico4,0440.47×
New Hampshire3,8810.57×
Nevada2,6600.16×
Rhode Island2,4150.44×
Nebraska2,3350.27×
Utah2,2360.15×
Oregon2,1140.11×
North Dakota1,9030.54×
Maine1,5800.26×
South Dakota1,0290.26×
Vermont8710.29×
Idaho5590.06×
Hawaii5490.07×
Wyoming4760.19×
Montana4150.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Roof Inn audience
BrandAffinityCategory
Motel 6124.52×Travel & Leisure
CheapOair51.22×Travel & Leisure
Momondo128.74×Travel & Leisure
Staybridge Suites92.81×Travel & Leisure
Candlewood Suites90.5×Travel & Leisure
Days Inn61.09×Travel & Leisure
Choice Hotels36.87×Travel & Leisure
Hotel Indigo77.46×Travel & Leisure
Allegiant Air25.52×Travel & Leisure
Residence Inn by Marriott49.49×Travel & Leisure
Super 8 Motels118.82×Travel & Leisure
Vango (company)202.67×Cars & Mobility
Hampton Inn24.46×Travel & Leisure
Hilton Garden Inn30.59×Travel & Leisure
La Quinta Inns & Suites61.03×Travel & Leisure
Khobar47.66×Travel & Leisure
Aloft Hotels62.8×Travel & Leisure
Lulu 黃路梓茵13.57×Movies & TV
Riedel (glass manufacturer)127.22×Home & Garden
Spirit Airlines10.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Roof Inn audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
Risk AppetiteTHRILL2.31
Convenience OrientationPREMIUM2.15
Family OrientationCONSERVATISM1.75
IndulgenceJOY1.61
Career OrientationPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Red Roof Inn
CountryShare
United States90.7%
Japan2.1%
Canada0.9%

See Red Roof Inn audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Red Roof Inn have in United States?

Red Roof Inn has an estimated audience of 1,715,610 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Red Roof Inn fans?

49.0% of Red Roof Inn fans are female, 51.0% are male, with an average age of 43.9 years.

Which brands do Red Roof Inn fans like most?

Red Roof Inn fans show strongest brand affinity for Motel 6 (124.52×), CheapOair (51.22×), and Momondo (128.74×) over the country average.

Where do Red Roof Inn fans live in United States?

Red Roof Inn fans in United States are most concentrated in Texas (reach 205,446), Florida (reach 134,260), and Ohio (reach 120,221). These three regions account for the largest share of the active audience.

What other brands do Red Roof Inn fans also like?

Beyond Red Roof Inn itself, the audience over-indexes on CheapOair (51.22×), Momondo (128.74×), Staybridge Suites (92.81×), and Candlewood Suites (90.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Roof Inn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.