Rascasse Audience Intelligence

Motel 6 Target Market in United States

Name: Motel 6 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Motel 6 in United States — modelled from more than twelve digital signal sources. Motel 6 has an estimated audience of 3,496,182 people in United States.

#941among Brand in United States #742in Travel & Leisure

The average Motel 6 fan in United States is 42.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Red Roof Inn, CheapOair, Momondo, with strongest over-indexing on Red Roof Inn (133.42× the country average).

Demographically, the Motel 6 audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motel 6 fan in United States is more male, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Red Roof Inn.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motel 6 profile in United States.

Audience size

3.5M

in United States

Gender

38.4%♀

61.6% male

Age

42.1

average years

Country rank

#9031

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Motel 6

38.4% are female, 61.6% are male, average age 42.1.

Fig. 02

Gender split

38.4%

Female

61.6%

Male

Demographic split for Motel 6 audience in United States
Metric	Value
Female	38.4%
Male	61.6%
Average age	42.1
Estimated audience size	3,496,182

Fig. 03

Age distribution

Age distribution of the Motel 6 audience in United States
Age bracket	Share	%
16-19		13%
20-29		15%
30-39		22%
40-49		31%
50+		20%

Fig. 04

Worldwide distribution

89.6%

of the worldwide Motel 6 audience comes from United States.

Worldwide audience distribution share by country for Motel 6
Country	Share
United States	89.6%
Canada	2.9%
Mexico	1.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motel 6 audience in United States is strongest.

Fig. 05

Top regions by affinity

Motel 6 customers by region in United States
#	Region	Reach	×
01	Nevada	~100K	2.98×
02	New Mexico	~50K	2.86×
03	Oregon	~100K	2.29×
04	California	~900K	2.13×
05	Arizona	~200K	2.03×
06	Texas	~500K	1.65×
07	Wyoming	~9K	1.51×
08	Montana	~20K	1.49×
09	Washington	~100K	1.44×
10	Mississippi	~50K	1.44×
11	Arkansas	~40K	1.38×
12	Louisiana	~60K	1.27×
13	Colorado	~70K	1.17×
14	Oklahoma	~50K	1.15×
15	Idaho	~20K	1.15×
16	Utah	~40K	1.13×
17	Georgia	~100K	1.06×
18	Alabama	~50K	1.01×
19	Illinois	~100K	0.94×
20	Iowa	~30K	0.92×
21	Kansas	~30K	0.91×
22	Nebraska	~20K	0.91×
23	Tennessee	~70K	0.86×
24	Florida	~200K	0.85×
25	South Carolina	~50K	0.84×
26	Wisconsin	~50K	0.84×
27	Rhode Island	~10K	0.84×
28	Connecticut	~30K	0.83×
29	Indiana	~60K	0.82×
30	Kentucky	~40K	0.80×
31	Maryland	~50K	0.79×
32	Virginia	~70K	0.77×
33	Missouri	~50K	0.77×
34	Delaware	~8K	0.74×
35	North Dakota	~6K	0.71×
36	Washington, District of Columbia	~8K	0.68×
37	Ohio	~80K	0.66×
38	West Virginia	~10K	0.63×
39	Pennsylvania	~80K	0.62×
40	Massachusetts	~40K	0.60×
41	Minnesota	~30K	0.60×
42	North Carolina	~70K	0.59×
43	New Hampshire	~9K	0.59×
44	Alaska	~4K	0.51×
45	South Dakota	~4K	0.50×
46	New Jersey	~40K	0.46×
47	Maine	~6K	0.46×
48	Michigan	~40K	0.36×
49	New York	~70K	0.31×
50	Hawaii	~4K	0.21×

Affinity by region — Motel 6, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motel 6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motel 6 audience
#	Interest	Category	×
01	Vango (company)	Cars & Mobility	163.43×
02	Red Roof Inn	Travel & Leisure	133.42×
03	Super 8 Motels	Travel & Leisure	107.53×
04	Momondo	Travel & Leisure	103.87×
05	Staybridge Suites	Travel & Leisure	73.72×
06	Candlewood Suites	Travel & Leisure	71.46×
07	Hotel Indigo	Travel & Leisure	62.73×
08	Days Inn	Travel & Leisure	57.62×
09	Aloft Hotels	Travel & Leisure	50.96×
10	Kris Humphries	Sports	45.34×
11	Four Points by Sheraton	Travel & Leisure	42.42×
12	CheapOair	Travel & Leisure	42.09×
13	Khobar	Travel & Leisure	38.86×
14	Residence Inn by Marriott	Travel & Leisure	34.88×
15	Choice Hotels	Travel & Leisure	32.69×
16	Fairfield Inn by Marriott	Travel & Leisure	31.39×
17	Hilton Garden Inn	Travel & Leisure	24.88×
18	Hampton Inn	Travel & Leisure	23.98×
19	Allegiant Air	Travel & Leisure	20.78×
20	Melissa Rauch	Movies & TV	11.66×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motel 6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Motel 6 audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.30×
Travelling	THRILL	1.26×
Need for Security	CONSERVATISM	1.26×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Motel 6 audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.88×
Individualism	JOY	0.96×
Tradition	CONSERVATISM	0.99×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Motel 6's target market in United States?

Motel 6's target market in United States covers an estimated 3,496,182 people, concentrated in California and Texas.

What is the gender split and age of Motel 6 customers?

38.4% of the Motel 6 audience are female, 61.6% are male, with an average age of 42.1 years.

Which brands do Motel 6 fans like most?

Motel 6 fans show strongest brand affinity for Red Roof Inn (133.42×), CheapOair (42.09×), and Momondo (103.87×) over the country average.

Where do Motel 6 fans live in United States?

Motel 6 fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Motel 6 fans also like?

Beyond Motel 6 itself, the audience over-indexes on CheapOair (42.09×), Momondo (103.87×), Staybridge Suites (73.72×), and Days Inn (57.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Motel 6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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