Motel 6 Audience in United States

Motel 6 logo

Motel 6 has an estimated audience of 3,817,414 people in United States. 38.4% are female, 61.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Red Roof Inn, CheapOair, Momondo, Staybridge Suites, Days Inn.

The average Motel 6 fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Red Roof Inn, CheapOair, Momondo, with strongest over-indexing on Red Roof Inn (133.42× the country average). Demographically, the Motel 6 audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Motel 6 fans

Demographic split for Motel 6 audience in United States
MetricValue
Female38.4%
Male61.6%
Average age42.1
Estimated audience size3,817,414

Audience persona

The typical Motel 6 fan in United States is more male, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Red Roof Inn.

Top regions in United States

Top regions ranked by reach for Motel 6 in United States
RegionReachAffinity
California954,5562.27×
Texas583,4031.78×
Florida227,8400.88×
Arizona157,2372.02×
Georgia134,7761.15×
Illinois120,2660.95×
Washington115,5271.51×
Nevada113,4363.07×
Oregon100,4512.3×
Pennsylvania82,3880.64×
Ohio79,2880.67×
Virginia73,6920.79×
Colorado71,7921.19×
North Carolina68,8500.6×
New York68,1860.32×
Tennessee66,2670.87×
Louisiana63,5201.29×
Indiana59,4600.85×
New Mexico56,1302.93×
Alabama55,6631.04×
Maryland53,1780.81×
South Carolina49,8190.87×
Oklahoma49,2581.16×
Massachusetts48,0680.64×
Wisconsin47,8380.83×
Missouri47,6420.77×
New Jersey45,8140.47×
Arkansas45,5511.45×
Mississippi44,0921.4×
Utah39,3671.15×
Kentucky37,7000.79×
Michigan37,0240.37×
Connecticut33,2150.87×
Minnesota32,0410.59×
Iowa28,5780.91×
Kansas26,9480.9×
Idaho20,8861.09×
Nebraska17,7420.93×
Montana14,1421.34×
Rhode Island10,3100.85×
West Virginia10,2880.58×
New Hampshire8,8970.59×
Washington, District of Columbia7,9190.69×
Delaware7,1620.68×
Wyoming6,7211.19×
North Dakota4,4970.57×
Maine4,3460.32×
South Dakota3,4050.39×
Vermont2,3480.35×
Alaska1,9470.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motel 6 audience
BrandAffinityCategory
Red Roof Inn133.42×Travel & Leisure
CheapOair42.09×Travel & Leisure
Momondo103.87×Travel & Leisure
Staybridge Suites73.72×Travel & Leisure
Days Inn57.62×Travel & Leisure
Candlewood Suites71.46×Travel & Leisure
Choice Hotels32.69×Travel & Leisure
Hotel Indigo62.73×Travel & Leisure
Super 8 Motels107.53×Travel & Leisure
Hampton Inn23.98×Travel & Leisure
Allegiant Air20.78×Travel & Leisure
Vango (company)163.43×Cars & Mobility
Hilton Garden Inn24.88×Travel & Leisure
Residence Inn by Marriott34.88×Travel & Leisure
La Quinta Inns & Suites47.9×Travel & Leisure
Khobar38.86×Travel & Leisure
Aloft Hotels50.96×Travel & Leisure
Kris Humphries45.34×Sports
Four Points by Sheraton42.42×Travel & Leisure
Fairfield Inn by Marriott31.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motel 6 audience
TraitClusterScore
Luxury OrientationPREMIUM3
Sports ActivityPOWER2.33
Quality AwarenessPREMIUM2.19
Risk AppetiteTHRILL2.01
PatriotismCONSERVATISM1.85
Convenience OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for Motel 6
CountryShare
United States90.3%
Canada2.8%
Mexico1.1%

See Motel 6 audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Motel 6 have in United States?

Motel 6 has an estimated audience of 3,817,414 people in United States, concentrated in California and Texas.

What is the gender split and age of Motel 6 fans?

38.4% of Motel 6 fans are female, 61.6% are male, with an average age of 42.1 years.

Which brands do Motel 6 fans like most?

Motel 6 fans show strongest brand affinity for Red Roof Inn (133.42×), CheapOair (42.09×), and Momondo (103.87×) over the country average.

Where do Motel 6 fans live in United States?

Motel 6 fans in United States are most concentrated in California (reach 954,556), Texas (reach 583,403), and Florida (reach 227,840). These three regions account for the largest share of the active audience.

What other brands do Motel 6 fans also like?

Beyond Motel 6 itself, the audience over-indexes on CheapOair (42.09×), Momondo (103.87×), Staybridge Suites (73.72×), and Days Inn (57.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motel 6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.