Rascasse Audience Intelligence

Four Points by Sheraton Target Market in United States

A data profile of the people who buy, follow and care about Four Points by Sheraton in United States — modelled from more than twelve digital signal sources. Four Points by Sheraton has an estimated audience of 685,366 people in United States.

#65among Hotel in United States#3122among Brand in United States#2352in Travel & Leisure

The average Four Points by Sheraton fan in United States is 42.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include CheapOair, Hostelling International, Emily Osment, with strongest over-indexing on CheapOair (119.03× the country average).

Demographically, the Four Points by Sheraton audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Four Points by Sheraton fan in United States is more female, around 42.1 years old, with strong Travelling tendencies and a notable affinity for CheapOair.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Four Points by Sheraton profile in United States.

Audience size
685K
in United States
Gender
57.2%♀
42.8% male
Age
42.1
average years
Country rank
#30301
Brand in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Four Points by Sheraton

57.2% are female, 42.8% are male, average age 42.1.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Four Points by Sheraton audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.1
Estimated audience size685,366
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Four Points by Sheraton audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Four Points by Sheraton audience comes from United States.

Worldwide audience distribution share by country for Four Points by Sheraton
CountryShare
China21.3%
United States16.5%
Indonesia6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Four Points by Sheraton audience in United States is strongest.

Fig. 05

Top regions by affinity

Four Points by Sheraton customers by region in United States
#RegionReachAffinity×
01Alaska~6K3.68×
02North Dakota~4K2.71×
03Delaware~4K2.23×
04Arkansas~10K1.97×
05West Virginia~6K1.71×
06Washington~20K1.69×
07Florida~80K1.65×
08New York~60K1.40×
09Louisiana~10K1.29×
10Massachusetts~20K1.21×
11South Carolina~10K1.20×
12Illinois~30K1.19×
13California~90K1.16×
14Pennsylvania~30K1.12×
15North Carolina~20K1.10×
16Arizona~20K1.07×
17Texas~60K1.04×
18Virginia~20K1.02×
19Kansas~6K1.02×
20Wisconsin~10K1.01×
21Oklahoma~8K1.01×
22Minnesota~10K1.00×
23Georgia~20K0.92×
24Tennessee~10K0.89×
25New Hampshire~3K0.88×
26Washington, District of Columbia~2K0.88×
27Wyoming<1K0.86×
28Utah~6K0.85×
29South Dakota~1K0.85×
30Alabama~8K0.78×
31Michigan~10K0.75×
32Nebraska~3K0.72×
33Maine~2K0.69×
34Rhode Island~2K0.68×
35Missouri~8K0.65×
36Hawaii~2K0.65×
37Connecticut~5K0.64×
38New Jersey~10K0.62×
39Maryland~8K0.62×
40Oregon~5K0.62×
41Nevada~4K0.62×
42Montana~1K0.60×
43Mississippi~4K0.59×
44New Mexico~2K0.59×
45Colorado~7K0.58×
46Ohio~10K0.56×
47Kentucky~5K0.54×
48Indiana~7K0.53×
49Iowa~3K0.53×
50Idaho~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Four Points by Sheraton, United States
0.53×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Four Points by Sheraton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Four Points by Sheraton audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility136.72×
02MomondoTravel & Leisure135.92×
03Kelli BerglundMovies & TV131.29×
04CheapOairTravel & Leisure119.03×
05Jake T. AustinMovies & TV118.48×
06CDWTechnology & Electronics111.44×
07Staybridge SuitesTravel & Leisure110.61×
08Emily OsmentMovies & TV108.38×
09Remember Me (2010 film)Movies & TV104.15×
10Copa AirlinesTravel & Leisure85.07×
11Red Roof InnTravel & Leisure77.06×
12Motel 6Travel & Leisure71.61×
13Hostelling InternationalTravel & Leisure65.66×
14Anjelica HustonMovies & TV64.28×
15Avan JogiaMovies & TV53.72×
16TransUnionTechnology & Electronics50.95×
17Hampton InnTravel & Leisure47.47×
18Choice HotelsTravel & Leisure41.32×
19Allegiant AirTravel & Leisure29.15×
20Bank of AmericaBusiness & Career14.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Four Points by Sheraton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Four Points by Sheraton audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.57×
IndulgenceJOY1.34×
Social Media UsageJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Four Points by Sheraton audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.97×
Pet OwnershipJOY0.98×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Four Points by Sheraton's target market in United States?

Four Points by Sheraton's target market in United States covers an estimated 685,366 people, concentrated in California and Florida.

02

What is the gender split and age of Four Points by Sheraton customers?

57.2% of the Four Points by Sheraton audience are female, 42.8% are male, with an average age of 42.1 years.

03

Which brands do Four Points by Sheraton fans like most?

Four Points by Sheraton fans show strongest brand affinity for CheapOair (119.03×), Hostelling International (65.66×), and Emily Osment (108.38×) over the country average.

04

Where do Four Points by Sheraton fans live in United States?

Four Points by Sheraton fans in United States are most concentrated in California (reach ~90K), Florida (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Four Points by Sheraton fans also like?

Beyond Four Points by Sheraton itself, the audience over-indexes on Hostelling International (65.66×), Emily Osment (108.38×), Motel 6 (71.61×), and TransUnion (50.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Four Points by Sheraton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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