Four Points by Sheraton Audience in United States

Four Points by Sheraton logo

Four Points by Sheraton has an estimated audience of 723,526 people in United States. 57.2% are female, 42.8% are male, average age 42.1. Top regions: California, Florida, Texas. Top brand affinities: CheapOair, Hostelling International, Emily Osment, Motel 6, Bank of America.

The average Four Points by Sheraton fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include CheapOair, Hostelling International, Emily Osment, with strongest over-indexing on CheapOair (119.03× the country average). Demographically, the Four Points by Sheraton audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Four Points by Sheraton fans

Demographic split for Four Points by Sheraton audience in United States
MetricValue
Female57.2%
Male42.8%
Average age42.1
Estimated audience size723,526

Audience persona

The typical Four Points by Sheraton fan in United States is more female, around 42.1 years old, with strong Travelling tendencies and a notable affinity for CheapOair.

Top regions in United States

Top regions ranked by reach for Four Points by Sheraton in United States
RegionReachAffinity
California98,6191.24×
Florida87,7461.79×
Texas71,5891.15×
New York55,4261.37×
Illinois30,8021.28×
Pennsylvania30,2791.24×
Washington24,6101.7×
North Carolina24,5081.13×
Virginia19,5481.11×
Georgia17,9300.8×
Arizona17,2321.17×
Massachusetts16,4131.15×
Michigan14,7670.78×
South Carolina14,1241.3×
Tennessee14,0000.96×
Ohio13,4180.6×
Arkansas12,9752.18×
Louisiana11,8661.27×
New Jersey11,7150.64×
Wisconsin11,6171.07×
Minnesota10,3801×
Oklahoma8,6421.08×
Maryland7,7060.62×
Alabama7,4820.74×
Missouri7,1010.61×
Indiana6,6690.5×
Kansas6,6601.17×
West Virginia6,3441.88×
Utah5,1350.79×
Oregon4,9920.6×
Colorado4,9250.43×
Nevada4,5460.65×
Connecticut4,5330.62×
Alaska4,4902.9×
Delaware4,4192.21×
Kentucky4,1790.46×
North Dakota4,0392.72×
Mississippi3,2360.54×
Iowa3,0060.5×
Nebraska2,8360.78×
Washington, District of Columbia2,0150.93×
Hawaii1,7940.58×
New Mexico1,6820.46×
Maine1,6040.62×
Idaho1,4190.39×
New Hampshire1,4160.5×
South Dakota1,3330.8×
Rhode Island1,3040.57×
Montana7470.37×
Vermont7150.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Four Points by Sheraton audience
BrandAffinityCategory
CheapOair119.03×Travel & Leisure
Hostelling International65.66×Travel & Leisure
Emily Osment108.38×Movies & TV
Motel 671.61×Travel & Leisure
Bank of America14.92×Business & Career
TransUnion50.95×Technology & Electronics
Copa Airlines85.07×Travel & Leisure
Momondo135.92×Travel & Leisure
Staybridge Suites110.61×Travel & Leisure
Hampton Inn47.47×Travel & Leisure
CDW111.44×Technology & Electronics
Remember Me (2010 film)104.15×Movies & TV
Red Roof Inn77.06×Travel & Leisure
Anjelica Huston64.28×Movies & TV
Eurostar136.72×Cars & Mobility
Kelli Berglund131.29×Movies & TV
Jake T. Austin118.48×Movies & TV
Avan Jogia53.72×Movies & TV
Candlewood Suites88.09×Travel & Leisure
Choice Hotels41.32×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Four Points by Sheraton audience
TraitClusterScore
TravellingTHRILL1.74
Family OrientationCONSERVATISM1.61
Convenience OrientationPREMIUM1.59
IndulgenceJOY1.58
Design AffinityPREMIUM1.43
Quality AwarenessPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Four Points by Sheraton
CountryShare
China21.0%
United States17.2%
India6.5%

See Four Points by Sheraton audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Four Points by Sheraton have in United States?

Four Points by Sheraton has an estimated audience of 723,526 people in United States, concentrated in California and Florida.

What is the gender split and age of Four Points by Sheraton fans?

57.2% of Four Points by Sheraton fans are female, 42.8% are male, with an average age of 42.1 years.

Which brands do Four Points by Sheraton fans like most?

Four Points by Sheraton fans show strongest brand affinity for CheapOair (119.03×), Hostelling International (65.66×), and Emily Osment (108.38×) over the country average.

Where do Four Points by Sheraton fans live in United States?

Four Points by Sheraton fans in United States are most concentrated in California (reach 98,619), Florida (reach 87,746), and Texas (reach 71,589). These three regions account for the largest share of the active audience.

What other brands do Four Points by Sheraton fans also like?

Beyond Four Points by Sheraton itself, the audience over-indexes on Hostelling International (65.66×), Emily Osment (108.38×), Motel 6 (71.61×), and Bank of America (14.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Four Points by Sheraton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.