Rascasse Audience Intelligence

Copa Airlines Target Market in United States

A data profile of the people who buy, follow and care about Copa Airlines in United States — modelled from more than twelve digital signal sources. Copa Airlines has an estimated audience of 1,807,754 people in United States.

#29among Airline in United States#1580among Brand in United States#1192in Travel & Leisure

The average Copa Airlines fan in United States is 42.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Hostelling International, CheapOair, TransUnion, with strongest over-indexing on Hostelling International (82.25× the country average).

Demographically, the Copa Airlines audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Copa Airlines fan in United States is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Copa Airlines profile in United States.

Audience size
1.8M
in United States
Gender
58.8%♀
41.2% male
Age
42.8
average years
Country rank
#15405
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Copa Airlines

58.8% are female, 41.2% are male, average age 42.8.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Copa Airlines audience in United States
MetricValue
Female58.8%
Male41.2%
Average age42.8
Estimated audience size1,807,754
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Copa Airlines audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4926%
50+25%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Copa Airlines audience comes from United States.

Worldwide audience distribution share by country for Copa Airlines
CountryShare
United States15.7%
Brazil12.3%
Colombia10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Copa Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Copa Airlines customers by region in United States
#RegionReachAffinity×
01Florida~700K6.05×
02Washington, District of Columbia~20K3.90×
03Maryland~100K3.24×
04Virginia~100K2.75×
05Massachusetts~90K2.58×
06New York~200K2.15×
07Nevada~40K2.15×
08Rhode Island~10K2.06×
09Colorado~50K1.82×
10New Jersey~80K1.78×
11California~300K1.62×
12Connecticut~30K1.49×
13Illinois~80K1.43×
14Georgia~70K1.36×
15North Carolina~60K1.22×
16New Hampshire~8K1.14×
17Texas~100K0.85×
18Utah~10K0.82×
19Delaware~4K0.75×
20Vermont~2K0.67×
21Hawaii~5K0.66×
22Maine~4K0.59×
23Alaska~2K0.58×
24Wisconsin~10K0.56×
25South Carolina~10K0.55×
26West Virginia~4K0.51×
27Pennsylvania~30K0.50×
28North Dakota~2K0.50×
29South Dakota~2K0.48×
30Montana~2K0.46×
31Indiana~10K0.45×
32Idaho~4K0.44×
33Arizona~10K0.42×
34Washington~10K0.42×
35Oregon~8K0.41×
36New Mexico~3K0.40×
37Tennessee~10K0.39×
38Louisiana~9K0.39×
39Nebraska~3K0.38×
40Kentucky~8K0.36×
41Kansas~5K0.35×
42Alabama~8K0.34×
43Iowa~5K0.34×
44Mississippi~5K0.34×
45Minnesota~8K0.33×
46Arkansas~5K0.32×
47Oklahoma~6K0.30×
48Ohio~20K0.29×
49Michigan~10K0.29×
50Missouri~8K0.29×
Fig. 06

Affinity by region

Affinity by region — Copa Airlines, United States
0.29×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Copa Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Copa Airlines audience
#·InterestCategoryAffinity×
01OmioTravel & Leisure170.85×
02Mauna Kea Beach HotelPOI163.62×
03Hope Springs (2012 film)Movies & TV131.34×
04CDWTechnology & Electronics120.80×
05CheapOairTravel & Leisure98.27×
06Shawn JohnsonSports88.36×
07The MaidsMovies & TV87.23×
08Hotel TonightTravel & Leisure84.71×
09Hostelling InternationalTravel & Leisure82.25×
10Anjelica HustonMovies & TV77.28×
11Interval InternationalBusiness & Career73.78×
12Laura DernMovies & TV68.02×
13The A-TeamMovies & TV65.77×
14SidewaysMovies & TV56.89×
15TransUnionTechnology & Electronics55.33×
16AeroméxicoTravel & Leisure53.92×
17V for Vendetta (film)Movies & TV52.49×
18Alamo Rent a CarCars & Mobility52.41×
19AviancaTravel & Leisure48.49×
20Bank of AmericaBusiness & Career15.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Copa Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Copa Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.78×
Price SensitivityPREMIUM1.95×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Copa Airlines audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
Pet OwnershipJOY0.94×
ExtroversionTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Copa Airlines's target market in United States?

Copa Airlines's target market in United States covers an estimated 1,807,754 people, concentrated in Florida and California.

02

What is the gender split and age of Copa Airlines customers?

58.8% of the Copa Airlines audience are female, 41.2% are male, with an average age of 42.8 years.

03

Which brands do Copa Airlines fans like most?

Copa Airlines fans show strongest brand affinity for Hostelling International (82.25×), CheapOair (98.27×), and TransUnion (55.33×) over the country average.

04

Where do Copa Airlines fans live in United States?

Copa Airlines fans in United States are most concentrated in Florida (reach ~700K), California (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Copa Airlines fans also like?

Beyond Copa Airlines itself, the audience over-indexes on CheapOair (98.27×), TransUnion (55.33×), Laura Dern (68.02×), and Bank of America (15.28×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Copa Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Copa Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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