Rascasse Audience Intelligence

Hostelling International Audience in United States

A data profile of the people who buy, follow and care about Hostelling International in United States — modelled from more than twelve digital signal sources. Hostelling International has an estimated audience of 14,760,999 people in United States.

#3among NGO / Political Party in United States#210in Travel & Leisure

Hostelling International fans in United States are concentrated in California, with strong brand affinity for Renaissance Hotels.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Renaissance Hotels, The A-Team, Anjelica Huston, with strongest over-indexing on Renaissance Hotels (353.78× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hostelling International fan in United States shows strong Spirituality tendencies and a notable affinity for Renaissance Hotels.

Category: Travel & Leisure · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hostelling International profile in United States.

Audience size
14.8M
in United States
Country rank
#2370
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hostelling International fans

Fig. 02

Gender split

Demographic split for Hostelling International audience in United States
MetricValue
Estimated audience size14,760,999
Fig. 04

Worldwide distribution

43.6%

of the worldwide Hostelling International audience comes from United States.

Worldwide audience distribution share by country for Hostelling International
CountryShare
United States43.6%
India23.1%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hostelling International audience in United States is strongest.

Fig. 05

Top regions by affinity

Hostelling International fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.36×
02California~1.5M1.33×
03New Jersey~400K1.31×
04Texas~1.5M1.30×
05Hawaii~60K1.29×
06Virginia~300K1.23×
07New York~700K1.18×
08Washington~300K1.18×
09Pennsylvania~400K1.14×
10Connecticut~100K1.13×
11Massachusetts~200K1.12×
12Alaska~30K1.10×
13Indiana~200K1.09×
14Illinois~400K1.06×
15Georgia~400K1.06×
16Ohio~400K1.06×
17Michigan~300K1.06×
18North Carolina~400K1.03×
19Kentucky~100K1.03×
20Florida~800K1.01×
21Maryland~200K1.01×
22Oklahoma~100K1.01×
23Nevada~100K1.01×
24Minnesota~200K1.00×
25Nebraska~60K1.00×
26West Virginia~50K1.00×
27Idaho~60K0.99×
28Missouri~200K0.97×
29Oregon~100K0.97×
30South Carolina~200K0.96×
31Arkansas~90K0.95×
32Kansas~90K0.95×
33Arizona~200K0.94×
34Rhode Island~30K0.94×
35Delaware~30K0.94×
36Iowa~90K0.93×
37Wisconsin~200K0.90×
38Alabama~100K0.89×
39New Hampshire~40K0.89×
40South Dakota~20K0.88×
41Tennessee~200K0.86×
42Colorado~200K0.86×
43New Mexico~50K0.86×
44North Dakota~20K0.86×
45Louisiana~100K0.85×
46Maine~30K0.84×
47Washington, District of Columbia~30K0.83×
48Mississippi~70K0.79×
49Montana~20K0.79×
50Vermont~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Hostelling International, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hostelling International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hostelling International audience
#·InterestCategoryAffinity×
01Renaissance HotelsTravel & Leisure353.78×
02China Eastern AirlinesTravel & Leisure179.25×
03The A-TeamMovies & TV155.20×
04CDWTechnology & Electronics128.82×
05TomTomTechnology & Electronics126.88×
06Anjelica HustonMovies & TV121.09×
07LG TVTechnology & Electronics85.97×
08Copa AirlinesTravel & Leisure82.25×
09Pitney BowesTechnology & Electronics74.40×
10TransUnionTechnology & Electronics67.16×
11CheapOairTravel & Leisure65.46×
12Laurence FishburneMovies & TV41.76×
13Laura DernMovies & TV41.63×
14Hampton InnTravel & Leisure38.38×
15Alamo Rent a CarCars & Mobility37.01×
16MonogramHome & Garden32.62×
17HostelTravel & Leisure31.01×
18AetnaBusiness & Career24.88×
19Bank of AmericaBusiness & Career14.67×
20ExpediaTravel & Leisure10.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hostelling International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hostelling International audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.36×
TravellingTHRILL1.89×
SustainabilityBALANCE1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hostelling International audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
DIY MentalityTHRILL0.90×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hostelling International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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