Hostelling International Audience in United States

Hostelling International has an estimated audience of 11,352,304 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Renaissance Hotels, The A-Team, CheapOair, Bank of America, Hostel.

Hostelling International fans in United States are concentrated in California, with strong brand affinity for Renaissance Hotels. The audience is concentrated in California, Texas, Florida. Top brand affinities include Renaissance Hotels, The A-Team, CheapOair, with strongest over-indexing on Renaissance Hotels (217.85× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: NGO / Political Party

Demographics of Hostelling International fans

Demographic split for Hostelling International audience in United States
MetricValue
Estimated audience size11,352,304

Audience persona

The typical Hostelling International fan in United States shows strong Travelling tendencies and a notable affinity for Renaissance Hotels.

Top regions in United States

Top regions ranked by reach for Hostelling International in United States
RegionReachAffinity
California1,786,4101.43×
Texas1,115,3221.14×
Florida865,9191.13×
New York816,0781.29×
Pennsylvania443,8111.16×
Illinois439,0661.16×
New Jersey383,8221.33×
Ohio382,4441.09×
Georgia375,2221.07×
Virginia346,0651.25×
Michigan322,8251.09×
North Carolina319,8960.94×
Washington282,0481.24×
Massachusetts273,9881.23×
Arizona235,8141.02×
Indiana219,3881.06×
Tennessee208,7270.92×
Maryland189,9100.97×
Missouri182,5891×
Minnesota176,3871.08×
Colorado167,3020.94×
South Carolina155,0390.91×
Wisconsin153,9180.9×
Connecticut131,7181.16×
Alabama131,5460.83×
Oregon129,1350.99×
Kentucky128,0960.9×
Louisiana126,7570.87×
Oklahoma117,0960.93×
Nevada114,7281.04×
Utah106,8441.05×
Iowa94,3921.01×
Kansas84,0740.94×
Arkansas80,1410.86×
Mississippi72,2220.77×
Hawaii64,5231.32×
West Virginia58,7361.11×
Nebraska56,1530.99×
Idaho49,9410.88×
New Mexico44,8300.79×
New Hampshire40,1780.9×
Maine35,8360.88×
Rhode Island35,1520.97×
Washington, District of Columbia34,7781.02×
Delaware23,6360.75×
Alaska22,7080.94×
Montana21,5310.68×
South Dakota19,5390.74×
North Dakota18,7160.8×
Vermont16,0730.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hostelling International audience
BrandAffinityCategory
Renaissance Hotels217.85×Travel & Leisure
The A-Team134.14×Movies & TV
CheapOair50.87×Travel & Leisure
Bank of America14.41×Business & Career
Hostel49.41×Travel & Leisure
Anjelica Huston63.72×Movies & TV
TransUnion38.19×Technology & Electronics
Laura Dern46.85×Movies & TV
TomTom101.79×Technology & Electronics
Hampton Inn32.68×Travel & Leisure
China Eastern Airlines160.51×Travel & Leisure
Monogram29.63×Home & Garden
Copa Airlines50.58×Travel & Leisure
LG TV79.93×Technology & Electronics
Expedia8.84×Travel & Leisure
CDW48.23×Technology & Electronics
LendingTree26.72×Business & Career
Olivia Munn20×Movies & TV
Air New Zealand53.16×Travel & Leisure
Anna Faris20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hostelling International audience
TraitClusterScore
TravellingTHRILL2.1
SustainabilityBALANCE1.9
Quality AwarenessPREMIUM1.69
Sports ActivityPOWER1.63
SpiritualityBALANCE1.45
Career OrientationPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Hostelling International
CountryShare
United States39.8%
India23.8%
United Kingdom6.5%

See Hostelling International audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Hostelling International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.