Rascasse Audience Intelligence

Pitney Bowes Target Market in United States

A data profile of the people who buy, follow and care about Pitney Bowes in United States — modelled from more than twelve digital signal sources. Pitney Bowes has an estimated audience of 801,713 people in United States.

#2826among Brand in United States#823in Technology & Electronics

The average Pitney Bowes fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hostelling International, Oakland University, Dream Destinations, with strongest over-indexing on Hostelling International (74.4× the country average).

Demographically, the Pitney Bowes audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pitney Bowes fan in United States is more female, around 38.0 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pitney Bowes profile in United States.

Audience size
802K
in United States
Gender
60.1%♀
39.9% male
Age
38.0
average years
Country rank
#27415
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pitney Bowes

60.1% are female, 39.9% are male, average age 38.0.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Pitney Bowes audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.0
Estimated audience size801,713
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Pitney Bowes audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

69.1%

of the worldwide Pitney Bowes audience comes from United States.

Worldwide audience distribution share by country for Pitney Bowes
CountryShare
United States69.1%
India6.0%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pitney Bowes audience in United States is strongest.

Fig. 05

Top regions by affinity

Pitney Bowes customers by region in United States
#RegionReachAffinity×
01Alaska~3K1.53×
02Connecticut~10K1.46×
03Wisconsin~20K1.38×
04Montana~3K1.25×
05West Virginia~5K1.24×
06Iowa~8K1.19×
07Maine~3K1.12×
08Pennsylvania~30K1.11×
09Louisiana~10K1.11×
10Idaho~4K1.09×
11Illinois~30K1.07×
12Ohio~30K1.06×
13North Dakota~2K1.06×
14New Hampshire~3K1.05×
15Minnesota~10K1.04×
16Indiana~20K1.03×
17Michigan~20K1.01×
18New Jersey~20K1.01×
19Rhode Island~3K1.01×
20New York~50K1.00×
21South Dakota~2K1.00×
22Virginia~20K0.99×
23Massachusetts~20K0.99×
24Vermont~1K0.99×
25Georgia~20K0.98×
26Washington~20K0.98×
27Kansas~6K0.98×
28Hawaii~3K0.98×
29Kentucky~10K0.96×
30Mississippi~7K0.96×
31Oklahoma~9K0.95×
32Missouri~10K0.94×
33Oregon~9K0.94×
34Nebraska~4K0.94×
35Tennessee~20K0.93×
36North Carolina~20K0.91×
37California~80K0.90×
38Texas~60K0.90×
39South Carolina~10K0.90×
40Alabama~10K0.90×
41Washington, District of Columbia~2K0.90×
42Florida~50K0.89×
43Arkansas~6K0.89×
44Colorado~10K0.86×
45Delaware~2K0.86×
46Maryland~10K0.82×
47Nevada~6K0.80×
48Utah~5K0.74×
49Arizona~10K0.73×
50New Mexico~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Pitney Bowes, United States
0.73×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pitney Bowes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pitney Bowes audience
#·InterestCategoryAffinity×
01100% EntertainmentMovies & TV1552.08×
02Dream DestinationsMovies & TV496.09×
03Oakland UniversityBusiness & Career468.57×
04Brian ScalabrineSports164.78×
05Elmer'sHome & Garden156.76×
06Hope Springs (2012 film)Movies & TV129.07×
07Thandie NewtonMovies & TV94.58×
08CDWTechnology & Electronics85.49×
09Antony StarrMovies & TV79.56×
10Laz AlonsoMovies & TV79.56×
11Laura DernMovies & TV75.28×
12Hostelling InternationalTravel & Leisure74.40×
13Anjelica HustonMovies & TV72.22×
14Hotel TonightTravel & Leisure71.37×
15The A-TeamMovies & TV62.21×
16SidewaysMovies & TV54.27×
17V for Vendetta (film)Movies & TV51.19×
18TransUnionTechnology & Electronics44.13×
19CheapOairTravel & Leisure41.87×
20Bank of AmericaBusiness & Career18.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pitney Bowes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pitney Bowes audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.28×
Quality AwarenessPREMIUM1.53×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pitney Bowes audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
DIY MentalityTHRILL0.99×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pitney Bowes's target market in United States?

Pitney Bowes's target market in United States covers an estimated 801,713 people, concentrated in California and Texas.

02

What is the gender split and age of Pitney Bowes customers?

60.1% of the Pitney Bowes audience are female, 39.9% are male, with an average age of 38.0 years.

03

Which brands do Pitney Bowes fans like most?

Pitney Bowes fans show strongest brand affinity for Hostelling International (74.4×), Oakland University (468.57×), and Dream Destinations (496.09×) over the country average.

04

Where do Pitney Bowes fans live in United States?

Pitney Bowes fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pitney Bowes fans also like?

Beyond Pitney Bowes itself, the audience over-indexes on Oakland University (468.57×), Dream Destinations (496.09×), Thandie Newton (94.58×), and Bank of America (18.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Pitney Bowes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pitney Bowes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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