Pitney Bowes Audience in United States

Pitney Bowes logo

Pitney Bowes has an estimated audience of 822,452 people in United States. 60.1% are female, 39.9% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Hostelling International, Oakland University, Dream Destinations, Thandie Newton, Bank of America.

The average Pitney Bowes fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hostelling International, Oakland University, Dream Destinations, with strongest over-indexing on Hostelling International (74.4× the country average). Demographically, the Pitney Bowes audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: E-Commerce

Demographics of Pitney Bowes fans

Demographic split for Pitney Bowes audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.0
Estimated audience size822,452

Audience persona

The typical Pitney Bowes fan in United States is more female, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for Pitney Bowes in United States
RegionReachAffinity
California86,8360.96×
Texas69,7700.99×
Florida51,2640.92×
New York50,0171.09×
Illinois32,1661.17×
Pennsylvania29,4701.06×
Ohio29,2091.15×
Georgia27,4491.08×
New Jersey22,6201.08×
North Carolina22,4790.91×
Michigan21,9221.02×
Virginia20,7021.03×
Massachusetts17,1581.06×
Tennessee16,0980.98×
Washington15,8100.96×
Indiana15,4741.03×
Wisconsin14,6431.18×
Missouri13,1670.99×
Minnesota12,6781.08×
Arizona12,6610.75×
Connecticut12,1991.48×
Maryland11,7530.83×
Colorado11,4340.88×
South Carolina11,3150.91×
Alabama10,8900.95×
Louisiana10,7191.01×
Kentucky10,4741.02×
Oklahoma9,1231×
Oregon8,8750.94×
Iowa8,4461.25×
Kansas6,4941×
Nevada6,3700.8×
Mississippi6,2160.92×
Arkansas5,9140.87×
Utah5,5960.76×
Idaho4,5461.1×
West Virginia4,5161.18×
Nebraska3,7910.92×
Hawaii3,3610.95×
Maine3,2761.11×
New Hampshire3,2050.99×
New Mexico2,8130.68×
Montana2,6161.15×
Alaska2,6061.48×
Rhode Island2,4780.95×
Washington, District of Columbia2,2600.91×
Delaware1,7800.78×
South Dakota1,7140.9×
North Dakota1,6150.96×
Vermont1,2350.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pitney Bowes audience
BrandAffinityCategory
Hostelling International74.4×Travel & Leisure
Oakland University468.57×Business & Career
Dream Destinations496.09×Movies & TV
Thandie Newton94.58×Movies & TV
Bank of America18.28×Business & Career
Laura Dern75.28×Movies & TV
Anjelica Huston72.22×Movies & TV
Antony Starr79.56×Movies & TV
100% Entertainment1552.08×Movies & TV
TransUnion44.13×Technology & Electronics
CheapOair41.87×Travel & Leisure
Brian Scalabrine164.78×Sports
Hotel Tonight71.37×Travel & Leisure
CDW85.49×Technology & Electronics
Sideways54.27×Movies & TV
V for Vendetta (film)51.19×Movies & TV
Hope Springs (2012 film)129.07×Movies & TV
Omio137.53×Travel & Leisure
Shawn Johnson73.52×Sports
Super 8 (film)39.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pitney Bowes audience
TraitClusterScore
Career OrientationPOWER2.16
Quality AwarenessPREMIUM2.07
Risk AppetiteTHRILL2.01
Luxury OrientationPREMIUM1.72
Need for SecurityCONSERVATISM1.39
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Pitney Bowes
CountryShare
United States69.8%
India6.1%
United Kingdom4.3%

See Pitney Bowes audiences in other countries

More E-Commerce audiences in United States

Frequently asked questions

How many fans does Pitney Bowes have in United States?

Pitney Bowes has an estimated audience of 822,452 people in United States, concentrated in California and Texas.

What is the gender split and age of Pitney Bowes fans?

60.1% of Pitney Bowes fans are female, 39.9% are male, with an average age of 38.0 years.

Which brands do Pitney Bowes fans like most?

Pitney Bowes fans show strongest brand affinity for Hostelling International (74.4×), Oakland University (468.57×), and Dream Destinations (496.09×) over the country average.

Where do Pitney Bowes fans live in United States?

Pitney Bowes fans in United States are most concentrated in California (reach 86,836), Texas (reach 69,770), and Florida (reach 51,264). These three regions account for the largest share of the active audience.

What other brands do Pitney Bowes fans also like?

Beyond Pitney Bowes itself, the audience over-indexes on Oakland University (468.57×), Dream Destinations (496.09×), Thandie Newton (94.58×), and Bank of America (18.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pitney Bowes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.