Rascasse Audience Intelligence

Brian Scalabrine Audience in United States

A data profile of the people who buy, follow and care about Brian Scalabrine in United States — modelled from more than twelve digital signal sources. Brian Scalabrine has an estimated audience of 322,207 people in United States.

#675among Basketball in United States#11626among Person in United States#4678in Sports

The average Brian Scalabrine fan in United States is 34.7 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, New York.

Top brand affinities include Tim Duncan, NESN, Elmer's, with strongest over-indexing on Tim Duncan (385.24× the country average).

Demographically, the Brian Scalabrine audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brian Scalabrine fan in United States is more male, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Tim Duncan.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brian Scalabrine profile in United States.

Audience size
322K
in United States
Gender
44.5%♀
55.5% male
Age
34.7
average years
Country rank
#46560
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brian Scalabrine fans

44.5% are female, 55.5% are male, average age 34.7.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Brian Scalabrine audience in United States
MetricValue
Female44.5%
Male55.5%
Average age34.7
Estimated audience size322,207
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Brian Scalabrine audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3920%
40-4919%
50+9%
Fig. 04

Worldwide distribution

79.1%

of the worldwide Brian Scalabrine audience comes from United States.

Worldwide audience distribution share by country for Brian Scalabrine
CountryShare
United States79.1%
Germany3.7%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brian Scalabrine audience in United States is strongest.

Fig. 05

Top regions by affinity

Brian Scalabrine fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~30K4.33×
02New Hampshire~4K3.17×
03Maine~3K2.39×
04Rhode Island~3K2.39×
05Connecticut~5K1.54×
06Vermont<1K1.54×
07New York~20K1.09×
08New Jersey~9K1.03×
09Illinois~10K1.02×
10Washington, District of Columbia<1K0.99×
11Indiana~6K0.98×
12North Dakota<1K0.97×
13Kentucky~4K0.96×
14Washington~6K0.92×
15Pennsylvania~10K0.90×
16Ohio~9K0.90×
17Nebraska~1K0.89×
18West Virginia~1K0.89×
19South Dakota<1K0.87×
20Minnesota~4K0.86×
21Iowa~2K0.86×
22Michigan~7K0.85×
23Oklahoma~3K0.85×
24Alaska<1K0.85×
25Oregon~3K0.84×
26Delaware<1K0.84×
27North Carolina~8K0.83×
28Maryland~5K0.83×
29Wisconsin~4K0.83×
30Montana<1K0.83×
31Virginia~7K0.82×
32Missouri~4K0.79×
33Arkansas~2K0.79×
34Colorado~4K0.78×
35Kansas~2K0.78×
36Hawaii~1K0.78×
37Tennessee~5K0.77×
38South Carolina~4K0.77×
39California~30K0.76×
40Utah~2K0.74×
41Idaho~1K0.72×
42Georgia~7K0.71×
43Arizona~5K0.71×
44Nevada~2K0.71×
45Louisiana~3K0.70×
46Florida~20K0.69×
47Mississippi~2K0.69×
48Alabama~3K0.68×
49Texas~20K0.67×
50New Mexico~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Brian Scalabrine, United States
0.65×1.00×4.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brian Scalabrine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brian Scalabrine audience
#·InterestCategoryAffinity×
01Tim DuncanSports385.24×
02Elmer'sHome & Garden304.98×
03Pau GasolSports220.22×
04Pitney BowesTechnology & Electronics164.78×
05Zach LaVineSports149.73×
06Dirk NowitzkiSports126.24×
07NikeIDFashion & Accessoires117.87×
08NESNMovies & TV108.73×
09Jrue HolidaySports84.25×
10Direct EnergyHome & Garden77.93×
11Kevin LoveSports63.10×
12Damian LillardSports56.32×
13Dwight HowardSports55.19×
14Wilt ChamberlainSports53.30×
15BelkinTechnology & Electronics52.16×
16Dennis RodmanSports35.02×
17Paul GeorgeSports33.13×
18Carmelo AnthonySports27.47×
19Luka DončićSports20.00×
20Giannis AntetokounmpoSports15.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brian Scalabrine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brian Scalabrine audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.54×
IndulgenceJOY1.46×
Urban LifestyleOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brian Scalabrine audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
DIY MentalityTHRILL0.67×
Pet OwnershipJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brian Scalabrine have in United States?

Brian Scalabrine has an estimated audience of 322,207 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Brian Scalabrine fans?

44.5% of Brian Scalabrine fans are female, 55.5% are male, with an average age of 34.7 years.

03

Which brands do Brian Scalabrine fans like most?

Brian Scalabrine fans show strongest brand affinity for Tim Duncan (385.24×), NESN (108.73×), and Elmer's (304.98×) over the country average.

04

Where do Brian Scalabrine fans live in United States?

Brian Scalabrine fans in United States are most concentrated in Massachusetts (reach ~30K), California (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Brian Scalabrine fans also like?

Beyond Brian Scalabrine itself, the audience over-indexes on NESN (108.73×), Elmer's (304.98×), Dirk Nowitzki (126.24×), and Zach LaVine (149.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Brian Scalabrine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Scalabrine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →