Brian Scalabrine Audience in United States

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Brian Scalabrine has an estimated audience of 334,618 people in United States. 44.5% are female, 55.5% are male, average age 34.7. Top regions: Massachusetts, California, New York. Top brand affinities: Alaska, Surf kayaking, Primary and secondary antibodies, Song Il-gook, Consequence (rapper).

The average Brian Scalabrine fan in United States is 34.7 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Alaska, Surf kayaking, Primary and secondary antibodies, with strongest over-indexing on Alaska (12.65× the country average). Demographically, the Brian Scalabrine audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Brian Scalabrine fans

Demographic split for Brian Scalabrine audience in United States
MetricValue
Female44.5%
Male55.5%
Average age34.7
Estimated audience size334,618

Audience persona

The typical Brian Scalabrine fan in United States is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Brian Scalabrine in United States
RegionReachAffinity
Massachusetts32,4024.91×
California28,5340.78×
New York22,4071.2×
Texas18,8290.65×
Florida16,1850.71×
Illinois11,8111.06×
Pennsylvania10,4910.93×
Ohio9,3190.9×
New Jersey9,2201.08×
North Carolina8,5340.85×
Georgia7,2780.71×
Michigan7,0730.81×
Virginia6,6470.82×
Washington6,1530.92×
Indiana5,6470.92×
Connecticut5,4971.64×
Tennessee4,8380.72×
New Hampshire4,8253.66×
Maryland4,8200.84×
Arizona4,2130.62×
Missouri3,9410.73×
Wisconsin3,9400.78×
Kentucky3,8450.92×
Minnesota3,7370.78×
Colorado3,6510.69×
South Carolina3,5490.7×
Maine3,1562.63×
Oregon3,0100.78×
Rhode Island2,9782.8×
Louisiana2,6800.62×
Oklahoma2,5770.69×
Alabama2,5240.54×
Iowa2,1210.77×
Nevada2,0700.64×
Utah1,9850.66×
Kansas1,8510.7×
Arkansas1,6790.61×
Mississippi1,4470.52×
Nebraska1,4020.84×
West Virginia1,1850.76×
Washington, District of Columbia1,0621.06×
Vermont9891.68×
Hawaii9150.64×
Idaho8940.53×
New Mexico6970.42×
Delaware6330.69×
North Dakota6110.89×
Montana5930.64×
South Dakota4920.64×
Alaska3150.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brian Scalabrine audience
BrandAffinityCategory
Alaska12.65×Travel & Leisure
Surf kayaking88.86×Sports
Primary and secondary antibodies120.6×Health
Song Il-gook137.45×Movies & TV
Consequence (rapper)8.96×Music & Radio
Graham Greene7.89×Literature
Elsword20×Games
Hitchcock (film)15.55×Movies & TV
Governor of Michigan7.29×Politics & Society
Nebraska2.43×Travel & Leisure
Phu Thai language24.93×Politics & Society
Hopscotch.in116.11×Kids & Family
Litter box1.63×Pets & Animals
Chili con carne6.13×Food & Beverages
Nebraska Cornhuskers6.25×Sports
Justice2.05×Politics & Society
WKRN-TV4.31×Movies & TV
La Jolla5.82×Travel & Leisure
JDSU1.84×Business & Career
Graham Greene (actor)3.69×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brian Scalabrine audience
TraitClusterScore
Early Adopter MentalityPOWER1.35
Risk AppetiteTHRILL1.32
Family OrientationCONSERVATISM1.24
IndulgenceJOY1.18
Social Media UsageJOY1.16
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Brian Scalabrine
CountryShare
United States78.7%
Italy4.5%
Germany3.4%

See Brian Scalabrine audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Brian Scalabrine have in United States?

Brian Scalabrine has an estimated audience of 334,618 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Brian Scalabrine fans?

44.5% of Brian Scalabrine fans are female, 55.5% are male, with an average age of 34.7 years.

Which brands do Brian Scalabrine fans like most?

Brian Scalabrine fans show strongest brand affinity for Alaska (12.65×), Surf kayaking (88.86×), and Primary and secondary antibodies (120.6×) over the country average.

Where do Brian Scalabrine fans live in United States?

Brian Scalabrine fans in United States are most concentrated in Massachusetts (reach 32,402), California (reach 28,534), and New York (reach 22,407). These three regions account for the largest share of the active audience.

What other brands do Brian Scalabrine fans also like?

Beyond Brian Scalabrine itself, the audience over-indexes on Surf kayaking (88.86×), Primary and secondary antibodies (120.6×), Song Il-gook (137.45×), and Consequence (rapper) (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brian Scalabrine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.