Belkin Audience in United States

Belkin logo

Belkin has an estimated audience of 1,328,124 people in United States. 66.8% are female, 33.2% are male, average age 29.7. Top regions: California, Texas, New York. Top brand affinities: Society6, Origin (digital distribution software), Redbubble, Beats Electronics, Chauncey Billups.

The average Belkin fan in United States is 29.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Society6, Origin (digital distribution software), Redbubble, with strongest over-indexing on Society6 (102.8× the country average). Demographically, the Belkin audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Belkin fans

Demographic split for Belkin audience in United States
MetricValue
Female66.8%
Male33.2%
Average age29.7
Estimated audience size1,328,124

Audience persona

The typical Belkin fan in United States is more female, around 29.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Society6.

Top regions in United States

Top regions ranked by reach for Belkin in United States
RegionReachAffinity
California276,4191.89×
Texas123,4731.08×
New York119,8451.61×
Florida100,9461.12×
Illinois56,0851.27×
New Jersey45,2141.34×
Pennsylvania44,4490.99×
Georgia40,7731×
Ohio38,0700.93×
Virginia37,7061.17×
Michigan35,9481.04×
North Carolina35,1330.88×
Washington34,9931.31×
Massachusetts34,9891.34×
Arizona28,6951.06×
Indiana24,6731.02×
Colorado24,3071.16×
Maryland24,2491.06×
Tennessee23,5920.89×
Minnesota19,9361.05×
Missouri18,5160.86×
Wisconsin17,9130.9×
Oregon17,2811.14×
Connecticut17,1981.29×
South Carolina16,2870.82×
Kentucky15,8410.95×
Alabama15,6210.84×
Louisiana14,6670.86×
Nevada14,4611.13×
Utah11,3980.96×
Oklahoma10,9750.74×
Iowa9,7900.89×
Kansas9,1410.87×
Arkansas8,9340.82×
Hawaii7,6121.33×
Mississippi6,7870.62×
New Mexico6,7291.01×
Washington, District of Columbia6,5011.63×
Nebraska6,0710.91×
New Hampshire5,3911.03×
Idaho5,0230.75×
Maine3,9350.83×
West Virginia3,6810.6×
Rhode Island3,6120.85×
Montana2,9170.79×
Delaware2,7970.76×
Alaska2,2450.79×
South Dakota2,0370.66×
Vermont1,9520.84×
North Dakota1,7780.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Belkin audience
BrandAffinityCategory
Society6102.8×Shopping
Origin (digital distribution software)42.34×Games
Redbubble41.71×Literature
Beats Electronics28.72×Technology & Electronics
Chauncey Billups42.22×Sports
Anker (mobile chargers)47.88×Technology & Electronics
Rifle Paper Co.76.87×Home & Garden
Jonas Valančiūnas71.42×Sports
The UPS Store8.21×Shopping
LifeProof54.67×Technology & Electronics
Felicity Jones35.28×Movies & TV
Micro Center12.81×Shopping
Waterworld37.5×Movies & TV
Newegg20.9×Shopping
OtterBox28.89×Technology & Electronics
Brink (video game)32.71×Games
Alan Turing42.23×Politics & Society
Casetify23.35×Technology & Electronics
Best Buy5.21×Shopping
Antonio Gates59.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Belkin audience
TraitClusterScore
Luxury OrientationPREMIUM3.32
SustainabilityBALANCE2.36
LGBTQ+ IdentityOPEN2.24
Early Adopter MentalityPOWER2.2
Design AffinityPREMIUM1.94
IndulgenceJOY1.84

Worldwide distribution

Worldwide audience distribution share by country for Belkin
CountryShare
United States29.2%
Japan27.1%
Hong Kong5.4%

See Belkin audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Belkin have in United States?

Belkin has an estimated audience of 1,328,124 people in United States, concentrated in California and Texas.

What is the gender split and age of Belkin fans?

66.8% of Belkin fans are female, 33.2% are male, with an average age of 29.7 years.

Which brands do Belkin fans like most?

Belkin fans show strongest brand affinity for Society6 (102.8×), Origin (digital distribution software) (42.34×), and Redbubble (41.71×) over the country average.

Where do Belkin fans live in United States?

Belkin fans in United States are most concentrated in California (reach 276,419), Texas (reach 123,473), and New York (reach 119,845). These three regions account for the largest share of the active audience.

What other brands do Belkin fans also like?

Beyond Belkin itself, the audience over-indexes on Origin (digital distribution software) (42.34×), Redbubble (41.71×), Beats Electronics (28.72×), and Chauncey Billups (42.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Belkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.