Rascasse Audience Intelligence

Belkin Target Market in United States

A data profile of the people who buy, follow and care about Belkin in United States — modelled from more than twelve digital signal sources. Belkin has an estimated audience of 1,335,282 people in United States.

#16among Computer / hardware in United States#1978among Brand in United States#645in Technology & Electronics

The average Belkin fan in United States is 29.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Society6, Origin (digital distribution software), Chauncey Billups, with strongest over-indexing on Society6 (102.8× the country average).

Demographically, the Belkin audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Belkin fan in United States is more female, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Society6.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belkin profile in United States.

Audience size
1.3M
in United States
Gender
66.8%♀
33.2% male
Age
29.7
average years
Country rank
#19333
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Belkin

66.8% are female, 33.2% are male, average age 29.7.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Belkin audience in United States
MetricValue
Female66.8%
Male33.2%
Average age29.7
Estimated audience size1,335,282
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Belkin audience in United States
Age bracketShare%
16-1951%
20-2920%
30-3911%
40-499%
50+10%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Belkin audience comes from United States.

Worldwide audience distribution share by country for Belkin
CountryShare
United States28.9%
Japan26.7%
Hong Kong5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belkin audience in United States is strongest.

Fig. 05

Top regions by affinity

Belkin customers by region in United States
#RegionReachAffinity×
01California~300K1.81×
02New York~100K1.59×
03Washington, District of Columbia~6K1.49×
04Massachusetts~40K1.35×
05New Jersey~50K1.34×
06Connecticut~20K1.33×
07Hawaii~8K1.31×
08Illinois~50K1.23×
09Washington~30K1.23×
10Virginia~40K1.13×
11Florida~100K1.10×
12Colorado~20K1.10×
13Nevada~10K1.09×
14Oregon~20K1.08×
15Arizona~30K1.07×
16Maryland~20K1.05×
17Texas~100K1.04×
18Minnesota~20K1.03×
19New Mexico~7K1.03×
20Michigan~40K1.02×
21New Hampshire~5K1.02×
22Georgia~40K1.00×
23Indiana~20K1.00×
24Utah~10K0.98×
25Pennsylvania~40K0.96×
26Alaska~3K0.95×
27Nebraska~6K0.94×
28Kentucky~20K0.93×
29Rhode Island~4K0.92×
30Delaware~3K0.92×
31Iowa~10K0.91×
32Vermont~2K0.91×
33Ohio~40K0.90×
34Tennessee~20K0.90×
35Wisconsin~20K0.88×
36Kansas~9K0.88×
37North Carolina~30K0.87×
38Missouri~20K0.87×
39Idaho~6K0.87×
40Maine~4K0.87×
41Montana~3K0.87×
42Arkansas~9K0.86×
43Alabama~20K0.85×
44Louisiana~10K0.84×
45North Dakota~2K0.84×
46South Dakota~3K0.83×
47South Carolina~20K0.82×
48Oklahoma~10K0.82×
49West Virginia~5K0.78×
50Mississippi~8K0.76×
Fig. 06

Affinity by region

Affinity by region — Belkin, United States
0.76×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belkin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belkin audience
#·InterestCategoryAffinity×
01Society6Shopping102.80×
02Rifle Paper Co.Home & Garden76.87×
03Jonas ValančiūnasSports71.42×
04Green Man GamingShopping58.17×
05Anker (mobile chargers)Technology & Electronics47.88×
06Origin (digital distribution software)Games42.34×
07Alan TuringPolitics & Society42.23×
08Chauncey BillupsSports42.22×
09RedbubbleLiterature41.71×
10WaterworldMovies & TV37.50×
11Felicity JonesMovies & TV35.28×
12Brink (video game)Games32.71×
13OtterBoxTechnology & Electronics28.89×
14Beats ElectronicsTechnology & Electronics28.72×
15CasetifyTechnology & Electronics23.35×
16NeweggShopping20.90×
17TransUnionTechnology & Electronics17.32×
18Micro CenterShopping12.81×
19The UPS StoreShopping8.21×
20Best BuyShopping5.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belkin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belkin audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
Design AffinityPREMIUM1.62×
Luxury OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belkin audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.01×
DIY MentalityTHRILL1.06×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Belkin's target market in United States?

Belkin's target market in United States covers an estimated 1,335,282 people, concentrated in California and Texas.

02

What is the gender split and age of Belkin customers?

66.8% of the Belkin audience are female, 33.2% are male, with an average age of 29.7 years.

03

Which brands do Belkin fans like most?

Belkin fans show strongest brand affinity for Society6 (102.8×), Origin (digital distribution software) (42.34×), and Chauncey Billups (42.22×) over the country average.

04

Where do Belkin fans live in United States?

Belkin fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Belkin fans also like?

Beyond Belkin itself, the audience over-indexes on Origin (digital distribution software) (42.34×), Chauncey Billups (42.22×), Redbubble (41.71×), and Anker (mobile chargers) (47.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Belkin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Belkin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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