Rascasse Audience Intelligence

Intel Target Market in United States

A data profile of the people who buy, follow and care about Intel in United States — modelled from more than twelve digital signal sources. Intel has an estimated audience of 5,620,472 people in United States.

#2among Computer / hardware in United States#621among Brand in United States#262in Technology & Electronics

The average Intel fan in United States is 36.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Oregon.

Top brand affinities include Great Clips, United States, FedEx, with strongest over-indexing on Great Clips (4.2× the country average).

Demographically, the Intel audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Intel fan in United States is more male, around 36.3 years old, with strong Social Media Usage tendencies and a notable affinity for Great Clips.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Intel profile in United States.

Audience size
5.6M
in United States
Gender
29.3%♀
70.7% male
Age
36.3
average years
Country rank
#6027
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Intel

29.3% are female, 70.7% are male, average age 36.3.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Intel audience in United States
MetricValue
Female29.3%
Male70.7%
Average age36.3
Estimated audience size5,620,472
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Intel audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3915%
40-4914%
50+20%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Intel audience comes from United States.

Worldwide audience distribution share by country for Intel
CountryShare
United States22.6%
India7.0%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Intel audience in United States is strongest.

Fig. 05

Top regions by affinity

Intel customers by region in United States
#RegionReachAffinity×
01Oregon~500K8.50×
02New Mexico~80K3.00×
03Arizona~300K2.90×
04California~1M1.80×
05Washington~200K1.55×
06Texas~600K1.18×
07New York~300K1.07×
08Massachusetts~100K1.05×
09Washington, District of Columbia~20K1.05×
10New Jersey~100K1.03×
11Ohio~200K1.00×
12Idaho~30K0.98×
13New Hampshire~20K0.90×
14Virginia~100K0.88×
15Hawaii~20K0.88×
16Colorado~70K0.84×
17Connecticut~50K0.84×
18Nevada~50K0.84×
19Maine~20K0.84×
20Alaska~10K0.83×
21Illinois~200K0.82×
22Maryland~80K0.82×
23Vermont~8K0.78×
24Utah~40K0.74×
25Florida~300K0.72×
26Pennsylvania~100K0.71×
27Georgia~100K0.70×
28North Carolina~100K0.69×
29Montana~10K0.68×
30Minnesota~50K0.67×
31Rhode Island~10K0.67×
32Michigan~100K0.66×
33Missouri~60K0.66×
34Indiana~70K0.65×
35North Dakota~7K0.65×
36Kansas~30K0.64×
37Wisconsin~50K0.62×
38Iowa~30K0.62×
39Delaware~10K0.62×
40Nebraska~20K0.61×
41Tennessee~70K0.59×
42South Dakota~7K0.58×
43Oklahoma~30K0.56×
44Arkansas~30K0.56×
45South Carolina~50K0.54×
46Louisiana~40K0.53×
47West Virginia~10K0.53×
48Alabama~40K0.52×
49Kentucky~40K0.51×
50Mississippi~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Intel, United States
0.50×1.00×8.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Intel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Intel audience
#·InterestCategoryAffinity×
01Alexandria Ocasio-CortezPolitics & Society5.37×
02Computer processorsTechnology & Electronics4.25×
03Great ClipsBeauty & Wellness4.20×
04FedExBusiness & Career3.17×
05MenardsHome & Garden2.88×
06Indeed.comBusiness & Career2.35×
07AutoZoneCars & Mobility2.16×
08Wells FargoBusiness & Career2.14×
09Breaking newsMovies & TV2.13×
10Local newsNews2.11×
11News broadcastingBusiness & Career2.07×
12Social networking serviceTechnology & Electronics2.07×
13KnowledgeBusiness & Career1.93×
14ManufacturingBusiness & Career1.89×
15Android (operating system)Technology & Electronics1.71×
16United StatesTravel & Leisure1.61×
17Mobile phonesTechnology & Electronics1.60×
18SoftwareTechnology & Electronics1.60×
19Video gamesGames1.58×
20Social networkInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Intel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Intel audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.48×
Need for SecurityCONSERVATISM1.39×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Intel audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
MindfulnessBALANCE0.66×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Intel's target market in United States?

Intel's target market in United States covers an estimated 5,620,472 people, concentrated in California and Texas.

02

What is the gender split and age of Intel customers?

29.3% of the Intel audience are female, 70.7% are male, with an average age of 36.3 years.

03

Which brands do Intel fans like most?

Intel fans show strongest brand affinity for Great Clips (4.2×), United States (1.61×), and FedEx (3.17×) over the country average.

04

Where do Intel fans live in United States?

Intel fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Oregon (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Intel fans also like?

Beyond Intel itself, the audience over-indexes on United States (1.61×), FedEx (3.17×), Breaking news (2.13×), and Menards (2.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Intel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Intel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →