Rascasse Audience Intelligence

Knowledge Audience in United States

A data profile of the people who buy, follow and care about Knowledge in United States — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 78,111,957 people in United States.

#122among Topic in United States#22in Business & Career

The average Knowledge fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Innovation, Real property, with strongest over-indexing on Planet Fitness (1.59× the country average).

Demographically, the Knowledge audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Knowledge fan in United States is balanced, around 42.5 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Knowledge profile in United States.

Audience size
78.1M
in United States
Gender
54.9%♀
45.1% male
Age
42.5
average years
Country rank
#153
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Knowledge fans

54.9% are female, 45.1% are male, average age 42.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Knowledge audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.5
Estimated audience size78,111,957
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Knowledge audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Knowledge audience comes from United States.

Worldwide audience distribution share by country for Knowledge
CountryShare
United States22.4%
India5.1%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Knowledge audience in United States is strongest.

Fig. 05

Top regions by affinity

Knowledge fans by region: top regions in United States
#RegionReachAffinity×
01Texas~9M1.31×
02Louisiana~1M1.18×
03California~10M1.17×
04Virginia~2M1.14×
05Georgia~2.5M1.13×
06North Carolina~2.5M1.12×
07Florida~6M1.11×
08South Dakota~200K1.11×
09Alabama~1M1.09×
10Arkansas~700K1.09×
11New Mexico~400K1.08×
12Mississippi~700K1.07×
13Kansas~700K1.07×
14South Carolina~1M1.06×
15Kentucky~1M1.06×
16Oklahoma~900K1.06×
17Arizona~1.5M1.05×
18Maryland~1.5M1.05×
19Alaska~200K1.05×
20Iowa~700K1.04×
21Hawaii~300K1.03×
22Oregon~900K1.02×
23Utah~700K1.02×
24Delaware~200K1.01×
25North Dakota~200K1.01×
26Illinois~2.5M1.00×
27Nebraska~400K1.00×
28Idaho~400K1.00×
29Washington~1.5M0.99×
30Indiana~1.5M0.99×
31Missouri~1M0.98×
32Pennsylvania~2.5M0.97×
33Michigan~2M0.97×
34Wisconsin~1M0.97×
35Tennessee~1.5M0.94×
36Ohio~2M0.93×
37Minnesota~1M0.93×
38New Jersey~2M0.92×
39Connecticut~700K0.92×
40Maine~300K0.92×
41Montana~200K0.92×
42Nevada~700K0.91×
43New York~4M0.90×
44Colorado~1M0.88×
45Washington, District of Columbia~200K0.88×
46West Virginia~300K0.87×
47Vermont~100K0.85×
48Rhode Island~200K0.84×
49Massachusetts~1M0.81×
50New Hampshire~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Knowledge, United States
0.81×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Knowledge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Knowledge audience
#·InterestCategoryAffinity×
01ApprenticeshipBusiness & Career2.56×
02InnovationBusiness & Career2.18×
03Diane KeatonMovies & TV2.11×
04CrosswordGames2.05×
05Diaper bagKids & Family1.98×
06Real propertyHome & Garden1.97×
07Political scienceBusiness & Career1.83×
08MetaphysicsBusiness & Career1.80×
09Made in USABusiness & Career1.72×
10Risk managementBusiness & Career1.71×
11NeuroscienceBusiness & Career1.66×
12DentistryBusiness & Career1.65×
13GeneticsKids & Family1.62×
14DemocracyPolitics & Society1.62×
15Planet FitnessSports1.59×
16UniversityBusiness & Career1.59×
17AdoptionKids & Family1.56×
18DoughFood & Beverages1.56×
19QuizGames1.55×
20Creative CommonsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Knowledge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Knowledge audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
PatriotismCONSERVATISM1.21×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Knowledge audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.88×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Knowledge have in United States?

Knowledge has an estimated audience of 78,111,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Knowledge fans?

54.9% of Knowledge fans are female, 45.1% are male, with an average age of 42.5 years.

03

Which brands do Knowledge fans like most?

Knowledge fans show strongest brand affinity for Planet Fitness (1.59×), Innovation (2.18×), and Real property (1.97×) over the country average.

04

Where do Knowledge fans live in United States?

Knowledge fans in United States are most concentrated in California (reach ~10M), Texas (reach ~9M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Knowledge fans also like?

Beyond Knowledge itself, the audience over-indexes on Innovation (2.18×), Real property (1.97×), Apprenticeship (2.56×), and University (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Knowledge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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