Knowledge Audience in United States

Knowledge logo

Knowledge has an estimated audience of 78,111,957 people in United States. 54.9% are female, 45.1% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Planet Fitness, Hobby Lobby, Great Clips.

The average Knowledge fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (3.29× the country average). Demographically, the Knowledge audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Knowledge fans

Demographic split for Knowledge audience in United States
MetricValue
Female54.9%
Male45.1%
Average age42.5
Estimated audience size78,111,957

Audience persona

The typical Knowledge fan in United States is balanced, around 42.5 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Knowledge in United States
RegionReachAffinity
California10,353,0381.21×
Texas8,163,9921.22×
Florida6,709,6511.27×
New York4,844,3411.11×
Georgia3,092,0661.28×
Illinois2,630,4501.01×
North Carolina2,481,7691.06×
Pennsylvania2,446,7830.93×
Ohio2,245,6280.93×
Virginia2,184,6481.15×
Michigan2,085,4681.02×
New Jersey1,929,7590.97×
Washington1,790,6331.14×
Arizona1,774,9091.11×
Tennessee1,589,8321.01×
Massachusetts1,451,6400.94×
Maryland1,435,4451.07×
Indiana1,269,4070.89×
Missouri1,229,3790.98×
South Carolina1,202,6311.02×
Alabama1,181,4081.08×
Colorado1,175,4370.95×
Louisiana1,109,8211.1×
Minnesota1,100,0160.98×
Wisconsin1,007,3350.86×
Oklahoma919,4691.06×
Kentucky904,8980.92×
Oregon889,0010.99×
Connecticut783,3231×
Nevada766,6211.01×
Mississippi710,5241.1×
Utah696,3051×
Arkansas641,6441×
Kansas641,0401.04×
Iowa598,5290.93×
Washington, District of Columbia411,8701.75×
New Mexico397,2781.01×
Nebraska365,9650.93×
Hawaii348,8451.04×
Idaho346,4720.88×
West Virginia304,7350.84×
New Hampshire236,5760.77×
Maine220,6010.79×
Rhode Island193,4050.78×
Delaware187,6330.87×
Montana179,2850.83×
Alaska166,1130.99×
South Dakota147,4680.82×
North Dakota142,8480.89×
Vermont99,9370.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Knowledge audience
BrandAffinityCategory
MSN3.29×News
Staples (Canada)3.26×Business & Career
Planet Fitness2.3×Sports
Hobby Lobby2.13×Home & Garden
Great Clips3.3×Beauty & Wellness
Diaper bag3.33×Kids & Family
Best Buy1.83×Shopping
Aldi1.81×Shopping
Google Flights2.52×Travel & Leisure
Taco Bell1.78×Food & Beverages
Tom Welling5.83×Movies & TV
Metaphysics2.27×Business & Career
Chuck Norris2.46×Movies & TV
southwest airlines2.15×Travel & Leisure
Gremlins5.67×Movies & TV
Diane Keaton2.36×Movies & TV
Real property2.05×Home & Garden
Catherine O'Hara2.57×Movies & TV
Dentistry1.99×Business & Career
Apprenticeship2.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Knowledge audience
TraitClusterScore
ExtroversionTHRILL1.16
MindfulnessBALANCE1.02
Price SensitivityPREMIUM1
Community OrientationOPEN0.98
Family OrientationCONSERVATISM0.98
Healthy LifestyleBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Knowledge
CountryShare
United States22.4%
India5.1%
Brazil5.0%

See Knowledge audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Knowledge have in United States?

Knowledge has an estimated audience of 78,111,957 people in United States, concentrated in California and Texas.

What is the gender split and age of Knowledge fans?

54.9% of Knowledge fans are female, 45.1% are male, with an average age of 42.5 years.

Which brands do Knowledge fans like most?

Knowledge fans show strongest brand affinity for MSN (3.29×), Staples (Canada) (3.26×), and Planet Fitness (2.3×) over the country average.

Where do Knowledge fans live in United States?

Knowledge fans in United States are most concentrated in California (reach 10,353,038), Texas (reach 8,163,992), and Florida (reach 6,709,651). These three regions account for the largest share of the active audience.

What other brands do Knowledge fans also like?

Beyond Knowledge itself, the audience over-indexes on Staples (Canada) (3.26×), Planet Fitness (2.3×), Hobby Lobby (2.13×), and Great Clips (3.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.