A data profile of the people who buy, follow and care about Knowledge in Spain — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 10,564,602 people in Spain.
Knowledge has an estimated audience of 10,564,602 people in Spain. 60.0% are female, 40.0% are male, average age 44.9. Top brand affinities: Iberia (airline), WhatsApp, IBEX 35, Happiness, Wikipedia.
Top brand affinities include Iberia (airline), WhatsApp, IBEX 35, with strongest over-indexing on Iberia (airline) (1.82× the country average).
Demographically, the Knowledge audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Knowledge fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Knowledge profile in Spain.
60.0% are female, 40.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.9 |
| Estimated audience size | 10,564,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Knowledge audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.21× | ||
| 02 | Wikipedia | Internet & Social Media | 1.98× | ||
| 03 | Video hosting service | Technology & Electronics | 1.98× | ||
| 04 | Charity and causes | Business & Career | 1.94× | ||
| 05 | Travel website | Travel & Leisure | 1.87× | ||
| 06 | Iberia (airline) | Travel & Leisure | 1.82× | ||
| 07 | Crossword | Games | 1.81× | ||
| 08 | Refrigerator | Home & Garden | 1.80× | ||
| 09 | Mango | Shopping | 1.78× | ||
| 10 | Internet & Social Media | 1.70× | |||
| 11 | IBEX 35 | Business & Career | 1.65× | ||
| 12 | Real property | Home & Garden | 1.60× | ||
| 13 | Caixabank | Business & Career | 1.58× | ||
| 14 | Distilled beverage | Food & Beverages | 1.57× | ||
| 15 | FilmAffinity | Movies & TV | 1.54× | ||
| 16 | Genetics | Kids & Family | 1.54× | ||
| 17 | Happiness | Health | 1.52× | ||
| 18 | Self-awareness | Health | 1.52× | ||
| 19 | Innovation | Business & Career | 1.52× | ||
| 20 | MSN | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.54× | |
| Spirituality | BALANCE | 1.31× | |
| Individualism | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Indulgence | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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