Knowledge Audience in Spain
Knowledge has an estimated audience of 10,564,602 people in Spain. 60.0% are female, 40.0% are male, average age 44.9. Top brand affinities: MSN, Aldi, Julio Iglesias, Iberia (airline), TripAdvisor.
Top brand affinities include MSN, Aldi, Julio Iglesias, with strongest over-indexing on MSN (4.7× the country average). Demographically, the Knowledge audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 44.9 |
| Estimated audience size | 10,564,602 |
Audience persona
The typical Knowledge fan in Spain is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.7× | News |
| Aldi | 2.55× | Shopping |
| Julio Iglesias | 2.58× | Music & Radio |
| Iberia (airline) | 1.8× | Travel & Leisure |
| TripAdvisor | 2.86× | Travel & Leisure |
| Movistar | 2.08× | Technology & Electronics |
| Kundalini yoga | 4.61× | Health |
| CAC 40 | 2.36× | Business & Career |
| Stradivarius | 2.02× | Shopping |
| Formentera | 4.71× | Travel & Leisure |
| 1.52× | Internet & Social Media | |
| Conforama | 2.52× | Home & Garden |
| Girona | 2.56× | Sports |
| Wedding dress | 2.69× | Fashion & Accessoires |
| Orange | 2.29× | Technology & Electronics |
| Happiness | 1.59× | Health |
| Catering | 3.82× | Food & Beverages |
| Mapfre | 2.03× | Business & Career |
| Livemusic | 2.19× | Music & Radio |
| Dentistry | 2.69× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.21 |
| Need for Security | CONSERVATISM | 1.06 |
| DIY Mentality | THRILL | 0.99 |
| Pet Ownership | JOY | 0.98 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.