A data profile of the people who buy, follow and care about Mango in Spain — modelled from more than twelve digital signal sources. Mango has an estimated audience of 4,855,502 people in Spain.
The average Mango fan in Spain is 43.0 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Trousers, Men's clothing, Cortefiel, with strongest over-indexing on Trousers (4.69× the country average).
Demographically, the Mango audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mango fan in Spain is more female, around 43.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Trousers.
The key figures that characterise the Mango profile in Spain.
73.7% are female, 26.3% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 43.0 |
| Estimated audience size | 4,855,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
Where the Mango audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~200K | 1.53× | |
| 02 | Castilla-La Mancha | ~300K | 1.28× | |
| 03 | Andalusia | ~1M | 1.08× | |
| 04 | Castile and León | ~200K | 1.03× | |
| 05 | Community of Madrid | ~800K | 1.02× | |
| 06 | Galicia | ~200K | 1.02× | |
| 07 | Aragon | ~100K | 1.02× | |
| 08 | La Rioja | ~30K | 1.00× | |
| 09 | Basque Autonomous Country | ~200K | 0.99× | |
| 10 | Principality of Asturias | ~100K | 0.98× | |
| 11 | Navarre | ~60K | 0.98× | |
| 12 | Cantabria | ~60K | 0.96× | |
| 13 | Balearic Islands | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~500K | 0.92× | |
| 15 | Catalonia | ~800K | 0.90× | |
| 16 | Region of Murcia | ~100K | 0.88× | |
| 17 | Canary Islands | ~100K | 0.49× |
The strongest cross-interests of the Mango audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Earring | Fashion & Accessoires | 6.50× | ||
| 02 | Cortefiel | Fashion & Accessoires | 5.99× | ||
| 03 | Bracelet | Fashion & Accessoires | 5.72× | ||
| 04 | Skirt | Fashion & Accessoires | 4.92× | ||
| 05 | Swimsuit | Fashion & Accessoires | 4.87× | ||
| 06 | Zara Home | Home & Garden | 4.86× | ||
| 07 | Leather | Fashion & Accessoires | 4.81× | ||
| 08 | Trousers | Fashion & Accessoires | 4.69× | ||
| 09 | Bikini | Fashion & Accessoires | 4.65× | ||
| 10 | Lingerie | Fashion & Accessoires | 4.63× | ||
| 11 | Discounts and allowances | Shopping | 4.49× | ||
| 12 | Men's clothing | Fashion & Accessoires | 4.27× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 4.05× | ||
| 14 | Internet & Social Media | 4.03× | |||
| 15 | Handbags | Fashion & Accessoires | 4.01× | ||
| 16 | Boutiques | Fashion & Accessoires | 3.39× | ||
| 17 | IKEA | Home & Garden | 3.33× | ||
| 18 | Furniture | Home & Garden | 2.98× | ||
| 19 | Jewelry | Fashion & Accessoires | 2.88× | ||
| 20 | Internet & Social Media | 2.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.60× | |
| Creativity | OPEN | 2.33× | |
| Convenience Orientation | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.73× | |
| Patriotism | CONSERVATISM | 0.73× |
Mango's target market in Spain covers an estimated 4,855,502 people, concentrated in Andalusia and Community of Madrid.
73.7% of the Mango audience are female, 26.3% are male, with an average age of 43.0 years.
Mango fans show strongest brand affinity for Trousers (4.69×), Men's clothing (4.27×), and Cortefiel (5.99×) over the country average.
Mango fans in Spain are most concentrated in Andalusia (reach ~1M), Community of Madrid (reach ~800K), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Mango itself, the audience over-indexes on Men's clothing (4.27×), Cortefiel (5.99×), Discounts and allowances (4.49×), and Skirt (4.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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