A data profile of the people who buy, follow and care about Mango in France — modelled from more than twelve digital signal sources. Mango has an estimated audience of 5,038,762 people in France.
The average Mango fan in France is 39.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Sports, Food and drink, Movies, with strongest over-indexing on Sports (1.69× the country average).
Demographically, the Mango audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mango fan in France is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Sports.
The key figures that characterise the Mango profile in France.
77.0% are female, 23.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 39.4 |
| Estimated audience size | 5,038,762 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
Where the Mango audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~30K | 1.39× | |
| 02 | Île-de-France | ~1M | 1.38× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.08× | |
| 04 | Occitanie | ~400K | 1.05× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.00× | |
| 06 | Nouvelle-Aquitaine | ~400K | 0.94× | |
| 07 | Hauts-de-France | ~400K | 0.93× | |
| 08 | Grand Est | ~400K | 0.93× | |
| 09 | Pays de la Loire | ~300K | 0.93× | |
| 10 | Normandy | ~200K | 0.91× | |
| 11 | Brittany | ~200K | 0.84× | |
| 12 | Centre-Val de Loire | ~200K | 0.83× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.78× |
The strongest cross-interests of the Mango audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | COS | Shopping | 3.28× | ||
| 02 | Sephora | Shopping | 2.39× | ||
| 03 | King Jouet | Shopping | 2.28× | ||
| 04 | Internet & Social Media | 2.21× | |||
| 05 | Monoprix | Shopping | 2.13× | ||
| 06 | Flower | Home & Garden | 2.08× | ||
| 07 | La Redoute | Shopping | 2.07× | ||
| 08 | IKEA | Home & Garden | 1.98× | ||
| 09 | X | Internet & Social Media | 1.84× | ||
| 10 | Celebrity | Movies & TV | 1.83× | ||
| 11 | Harry Potter | Movies & TV | 1.82× | ||
| 12 | Spotify | Internet & Social Media | 1.73× | ||
| 13 | Internet & Social Media | 1.70× | |||
| 14 | Sports | Sports | 1.69× | ||
| 15 | Food and drink | Food & Beverages | 1.66× | ||
| 16 | Movies | Movies & TV | 1.64× | ||
| 17 | Family and relationships | Kids & Family | 1.64× | ||
| 18 | Pets | Pets & Animals | 1.60× | ||
| 19 | Ouest France | News | 1.58× | ||
| 20 | Paris Saint-Germain | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.69× | |
| Luxury Orientation | PREMIUM | 1.48× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.85× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× |
Mango's target market in France covers an estimated 5,038,762 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
77.0% of the Mango audience are female, 23.0% are male, with an average age of 39.4 years.
Mango fans show strongest brand affinity for Sports (1.69×), Food and drink (1.66×), and Movies (1.64×) over the country average.
Mango fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mango itself, the audience over-indexes on Food and drink (1.66×), Movies (1.64×), Ouest France (1.58×), and Harry Potter (1.82×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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