Monoprix Target Market in France
Monoprix has an estimated audience of 11,172,038 people in France. 65.7% are female, 34.3% are male, average age 38.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: France, Food and drink, Clothing, Paris, Online shopping.
The average Monoprix fan in France is 38.9 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include France, Food and drink, Clothing, with strongest over-indexing on France (2.32× the country average). Demographically, the Monoprix audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Monoprix
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.9 |
| Estimated audience size | 11,172,038 |
Audience persona
The typical Monoprix fan in France is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for France.
Monoprix customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~5.5M | 2.86× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.17× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.51× |
| Nouvelle-Aquitaine | ~900K | 0.93× |
| Occitanie | ~800K | 0.8× |
| Hauts-de-France | ~700K | 0.7× |
| Grand Est | ~600K | 0.68× |
| Pays de la Loire | ~500K | 0.73× |
| Brittany | ~400K | 0.71× |
| Normandy | ~400K | 0.71× |
| Bourgogne-Franche-Comté | ~300K | 0.68× |
| Centre-Val de Loire | ~300K | 0.67× |
| Corsica | ~50K | 0.86× |
Top brand affinities of the Monoprix audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| France | 2.32× | Travel & Leisure |
| Food and drink | 1.54× | Food & Beverages |
| Clothing | 1.56× | Fashion & Accessoires |
| Paris | 1.97× | Travel & Leisure |
| Online shopping | 1.57× | Shopping |
| Fitness and wellness | 1.56× | Sports |
| Beauty | 1.55× | Beauty & Wellness |
| Primark | 2.36× | Shopping |
| Home and garden | 1.51× | Home & Garden |
| Auchan | 1.88× | Shopping |
| Uniqlo | 2.5× | Shopping |
| Comptoir des Cotonniers | 3.36× | Fashion & Accessoires |
| Aldi | 1.93× | Shopping |
| Stradivarius | 3× | Shopping |
| COS | 3.34× | Shopping |
| H&M | 1.83× | Shopping |
| EasyJet | 1.86× | Travel & Leisure |
| Intermarché | 1.67× | Shopping |
| Sephora | 1.87× | Shopping |
| Isabel Marant | 3.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.8 |
| Luxury Orientation | PREMIUM | 1.77 |
| Quality Awareness | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.57 |
| Indulgence | JOY | 1.55 |
| Individualism | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 62.6% |
| United States | 7.6% |
| Japan | 4.0% |
See Monoprix audiences in other countries
More Supermarket audiences in France
- Lidl (14,254,952)
- Cdiscount (13,859,035)
- Auchan (13,593,823)
- Carrefour (13,363,188)
- Intermarché (12,576,531)
Frequently asked questions
Who is Monoprix's target market in France?
Monoprix's target market in France covers an estimated 11,172,038 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Monoprix customers?
65.7% of the Monoprix audience are female, 34.3% are male, with an average age of 38.9 years.
Which brands do Monoprix fans like most?
Monoprix fans show strongest brand affinity for France (2.32×), Food and drink (1.54×), and Clothing (1.56×) over the country average.
Where do Monoprix fans live in France?
Monoprix fans in France are most concentrated in Île-de-France (reach ~5.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Provence-Alpes-Côte d'Azur (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Monoprix fans also like?
Beyond Monoprix itself, the audience over-indexes on Food and drink (1.54×), Clothing (1.56×), Paris (1.97×), and Online shopping (1.57×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Monoprix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.