A data profile of the people who buy, follow and care about Monoprix in France — modelled from more than twelve digital signal sources. Monoprix has an estimated audience of 11,172,038 people in France.
The average Monoprix fan in France is 38.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include France, Food and drink, Clothing, with strongest over-indexing on France (2.32× the country average).
Demographically, the Monoprix audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Monoprix fan in France is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for France.
The key figures that characterise the Monoprix profile in France.
65.7% are female, 34.3% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.9 |
| Estimated audience size | 11,172,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Monoprix audience comes from France.
| Country | Share |
|---|---|
| France | 63.4% |
| United States | 7.8% |
| Japan | 4.1% |
Where the Monoprix audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~5.5M | 2.86× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 1.51× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.17× | |
| 04 | Nouvelle-Aquitaine | ~900K | 0.93× | |
| 05 | Corsica | ~50K | 0.86× | |
| 06 | Occitanie | ~800K | 0.80× | |
| 07 | Pays de la Loire | ~500K | 0.73× | |
| 08 | Brittany | ~400K | 0.71× | |
| 09 | Normandy | ~400K | 0.71× | |
| 10 | Hauts-de-France | ~700K | 0.70× | |
| 11 | Grand Est | ~600K | 0.68× | |
| 12 | Bourgogne-Franche-Comté | ~300K | 0.68× | |
| 13 | Centre-Val de Loire | ~300K | 0.67× |
The strongest cross-interests of the Monoprix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Comptoir des Cotonniers | Fashion & Accessoires | 3.36× | ||
| 02 | COS | Shopping | 3.34× | ||
| 03 | Isabel Marant | Fashion & Accessoires | 3.23× | ||
| 04 | Stradivarius | Shopping | 3.00× | ||
| 05 | Uniqlo | Shopping | 2.50× | ||
| 06 | Primark | Shopping | 2.36× | ||
| 07 | France | Travel & Leisure | 2.32× | ||
| 08 | Paris | Travel & Leisure | 1.97× | ||
| 09 | Aldi | Shopping | 1.93× | ||
| 10 | Auchan | Shopping | 1.88× | ||
| 11 | Sephora | Shopping | 1.87× | ||
| 12 | EasyJet | Travel & Leisure | 1.86× | ||
| 13 | H&M | Shopping | 1.83× | ||
| 14 | Intermarché | Shopping | 1.67× | ||
| 15 | Online shopping | Shopping | 1.57× | ||
| 16 | Clothing | Fashion & Accessoires | 1.56× | ||
| 17 | Fitness and wellness | Sports | 1.56× | ||
| 18 | Beauty | Beauty & Wellness | 1.55× | ||
| 19 | Food and drink | Food & Beverages | 1.54× | ||
| 20 | Home and garden | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.80× | |
| Luxury Orientation | PREMIUM | 1.77× | |
| Quality Awareness | PREMIUM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.94× | |
| Tradition | CONSERVATISM | 0.94× |
Monoprix's target market in France covers an estimated 11,172,038 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.7% of the Monoprix audience are female, 34.3% are male, with an average age of 38.9 years.
Monoprix fans show strongest brand affinity for France (2.32×), Food and drink (1.54×), and Clothing (1.56×) over the country average.
Monoprix fans in France are most concentrated in Île-de-France (reach ~5.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Provence-Alpes-Côte d'Azur (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Monoprix itself, the audience over-indexes on Food and drink (1.54×), Clothing (1.56×), Paris (1.97×), and Online shopping (1.57×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Monoprix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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