Auchan Target Market in France
Auchan has an estimated audience of 13,593,822 people in France. 61.9% are female, 38.1% are male, average age 44.8. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Monoprix, Supermarket, Aldi, Intermarché, King Jouet.
The average Auchan fan in France is 44.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Monoprix, Supermarket, Aldi, with strongest over-indexing on Monoprix (1.86× the country average). Demographically, the Auchan audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Auchan
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 44.8 |
| Estimated audience size | 13,593,822 |
Audience persona
The typical Auchan fan in France is more female, around 44.8 years old, with strong Family Orientation tendencies and a notable affinity for Monoprix.
Auchan customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~3M | 1.31× |
| Hauts-de-France | ~3M | 2.38× |
| Auvergne-Rhône-Alpes | ~2M | 1.15× |
| Provence-Alpes-Côte d'Azur | ~1.5M | 1.33× |
| Nouvelle-Aquitaine | ~1M | 0.98× |
| Grand Est | ~1M | 0.97× |
| Occitanie | ~1M | 0.88× |
| Centre-Val de Loire | ~700K | 1.35× |
| Normandy | ~500K | 0.76× |
| Pays de la Loire | ~500K | 0.62× |
| Bourgogne-Franche-Comté | ~300K | 0.56× |
| Brittany | ~100K | 0.15× |
| Corsica | ~40K | 0.58× |
Top brand affinities of the Auchan audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monoprix | 1.86× | Shopping |
| Supermarket | 1.84× | Shopping |
| Aldi | 1.86× | Shopping |
| Intermarché | 1.69× | Shopping |
| King Jouet | 2.38× | Shopping |
| Hypermarket | 1.96× | Shopping |
| Lidl | 1.52× | Shopping |
| Carrefour | 1.54× | Shopping |
| Gémo | 2.16× | Fashion & Accessoires |
| Primark | 1.63× | Shopping |
| Kiabi | 1.67× | Fashion & Accessoires |
| vertbaudet | 1.94× | Fashion & Accessoires |
| Carrefour Market | 1.88× | Shopping |
| Promod | 1.64× | Fashion & Accessoires |
| Auchan Drive | 2.8× | Shopping |
| Home repair | 1.71× | Home & Garden |
| Primary education | 1.87× | Kids & Family |
| Spar (retailer) | 1.83× | Shopping |
| Child care | 1.84× | Kids & Family |
| Big-box store | 1.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.13 |
| Indulgence | JOY | 1.11 |
| Pet Ownership | JOY | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Price Sensitivity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 34.6% |
| Poland | 18.9% |
| Italy | 12.1% |
See Auchan audiences in other countries
More Supermarket audiences in France
- Lidl (14,254,952)
- Cdiscount (13,859,035)
- Carrefour (13,363,188)
- Intermarché (12,576,531)
- Monoprix (11,172,038)
Frequently asked questions
Who is Auchan's target market in France?
Auchan's target market in France covers an estimated 13,593,822 people, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Auchan customers?
61.9% of the Auchan audience are female, 38.1% are male, with an average age of 44.8 years.
Which brands do Auchan fans like most?
Auchan fans show strongest brand affinity for Monoprix (1.86×), Supermarket (1.84×), and Aldi (1.86×) over the country average.
Where do Auchan fans live in France?
Auchan fans in France are most concentrated in Île-de-France (reach ~3M), Hauts-de-France (reach ~3M), and Auvergne-Rhône-Alpes (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Auchan fans also like?
Beyond Auchan itself, the audience over-indexes on Supermarket (1.84×), Aldi (1.86×), Intermarché (1.69×), and King Jouet (2.38×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Auchan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.