Carrefour Target Market in France
Carrefour has an estimated audience of 13,363,187 people in France. 60.3% are female, 39.7% are male, average age 44.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Carrefour City, King Jouet, Crédit Industriel et Commercial, Norauto, Aldi.
The average Carrefour fan in France is 44.6 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Carrefour City, King Jouet, Crédit Industriel et Commercial, with strongest over-indexing on Carrefour City (3.65× the country average). Demographically, the Carrefour audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Carrefour
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.6 |
| Estimated audience size | 13,363,187 |
Audience persona
The typical Carrefour fan in France is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Carrefour City.
Carrefour customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~3.5M | 1.39× |
| Auvergne-Rhône-Alpes | ~2M | 1.25× |
| Hauts-de-France | ~1.5M | 1.38× |
| Occitanie | ~1.5M | 1.17× |
| Provence-Alpes-Côte d'Azur | ~1.5M | 1.35× |
| Nouvelle-Aquitaine | ~1M | 0.84× |
| Grand Est | ~900K | 0.83× |
| Normandy | ~700K | 1.09× |
| Brittany | ~500K | 0.79× |
| Pays de la Loire | ~500K | 0.66× |
| Bourgogne-Franche-Comté | ~500K | 0.89× |
| Centre-Val de Loire | ~500K | 0.93× |
| Corsica | ~30K | 0.44× |
Top brand affinities of the Carrefour audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour City | 3.65× | Shopping |
| King Jouet | 4.28× | Shopping |
| Crédit Industriel et Commercial | 4.27× | Business & Career |
| Norauto | 3.38× | Cars & Mobility |
| Aldi | 3.01× | Shopping |
| Bricomarché | 3.2× | Home & Garden |
| Hypermarket | 2.84× | Shopping |
| vertbaudet | 3.41× | Fashion & Accessoires |
| Carrefour Market | 3.68× | Shopping |
| La Banque postale | 2.28× | Business & Career |
| Supermarket | 2.22× | Shopping |
| transavia | 2.01× | Travel & Leisure |
| Spar (retailer) | 3.64× | Shopping |
| Feu Vert | 3.53× | Cars & Mobility |
| Bourse Direct | 2.82× | Business & Career |
| Kiabi | 2.36× | Fashion & Accessoires |
| Auchan | 1.79× | Shopping |
| Lidl | 1.74× | Shopping |
| Lapeyre | 4.28× | Home & Garden |
| Carrefour Express | 2.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.3 |
| Community Orientation | OPEN | 1.24 |
| Quality Awareness | PREMIUM | 1.2 |
| Convenience Orientation | PREMIUM | 1.13 |
| Career Orientation | POWER | 1.12 |
| Indulgence | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.9% |
| France | 14.2% |
| Spain | 10.4% |
See Carrefour audiences in other countries
More Supermarket audiences in France
- Lidl (14,254,952)
- Cdiscount (13,859,035)
- Auchan (13,593,823)
- Intermarché (12,576,531)
- Monoprix (11,172,038)
Frequently asked questions
Who is Carrefour's target market in France?
Carrefour's target market in France covers an estimated 13,363,187 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Carrefour customers?
60.3% of the Carrefour audience are female, 39.7% are male, with an average age of 44.6 years.
Which brands do Carrefour fans like most?
Carrefour fans show strongest brand affinity for Carrefour City (3.65×), King Jouet (4.28×), and Crédit Industriel et Commercial (4.27×) over the country average.
Where do Carrefour fans live in France?
Carrefour fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Carrefour fans also like?
Beyond Carrefour itself, the audience over-indexes on King Jouet (4.28×), Crédit Industriel et Commercial (4.27×), Norauto (3.38×), and Aldi (3.01×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.