A data profile of the people who buy, follow and care about Carrefour in France — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 13,363,187 people in France.
The average Carrefour fan in France is 44.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Carrefour City, King Jouet, Crédit Industriel et Commercial, with strongest over-indexing on Carrefour City (3.65× the country average).
Demographically, the Carrefour audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Carrefour fan in France is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Carrefour City.
The key figures that characterise the Carrefour profile in France.
60.3% are female, 39.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 44.6 |
| Estimated audience size | 13,363,187 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
Where the Carrefour audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3.5M | 1.39× | |
| 02 | Hauts-de-France | ~1.5M | 1.38× | |
| 03 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.35× | |
| 04 | Auvergne-Rhône-Alpes | ~2M | 1.25× | |
| 05 | Occitanie | ~1.5M | 1.17× | |
| 06 | Normandy | ~700K | 1.09× | |
| 07 | Centre-Val de Loire | ~500K | 0.93× | |
| 08 | Bourgogne-Franche-Comté | ~500K | 0.89× | |
| 09 | Nouvelle-Aquitaine | ~1M | 0.84× | |
| 10 | Grand Est | ~900K | 0.83× | |
| 11 | Brittany | ~500K | 0.79× | |
| 12 | Pays de la Loire | ~500K | 0.66× | |
| 13 | Corsica | ~30K | 0.44× |
The strongest cross-interests of the Carrefour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | King Jouet | Shopping | 4.28× | ||
| 02 | Lapeyre | Home & Garden | 4.28× | ||
| 03 | Crédit Industriel et Commercial | Business & Career | 4.27× | ||
| 04 | Carrefour Market | Shopping | 3.68× | ||
| 05 | Carrefour City | Shopping | 3.65× | ||
| 06 | Spar (retailer) | Shopping | 3.64× | ||
| 07 | Feu Vert | Cars & Mobility | 3.53× | ||
| 08 | vertbaudet | Fashion & Accessoires | 3.41× | ||
| 09 | Norauto | Cars & Mobility | 3.38× | ||
| 10 | Bricomarché | Home & Garden | 3.20× | ||
| 11 | Aldi | Shopping | 3.01× | ||
| 12 | Hypermarket | Shopping | 2.84× | ||
| 13 | Carrefour Express | Shopping | 2.61× | ||
| 14 | Kiabi | Fashion & Accessoires | 2.36× | ||
| 15 | La Banque postale | Business & Career | 2.28× | ||
| 16 | Supermarket | Shopping | 2.22× | ||
| 17 | transavia | Travel & Leisure | 2.01× | ||
| 18 | Auchan | Shopping | 1.79× | ||
| 19 | Brico Dépôt | Shopping | 1.75× | ||
| 20 | Lidl | Shopping | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.30× | |
| Community Orientation | OPEN | 1.24× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.61× | |
| Luxury Orientation | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.65× |
Carrefour's target market in France covers an estimated 13,363,187 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.3% of the Carrefour audience are female, 39.7% are male, with an average age of 44.6 years.
Carrefour fans show strongest brand affinity for Carrefour City (3.65×), King Jouet (4.28×), and Crédit Industriel et Commercial (4.27×) over the country average.
Carrefour fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2M), and Hauts-de-France (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Carrefour itself, the audience over-indexes on King Jouet (4.28×), Crédit Industriel et Commercial (4.27×), Norauto (3.38×), and Aldi (3.01×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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