Carrefour City Target Market in France
Carrefour City has an estimated audience of 9,507,272 people in France. 61.1% are female, 38.9% are male, average age 41.4. Top regions: Île-de-France, Nouvelle-Aquitaine, Occitanie. Top brand affinities: Love & Sex, Paleolithic diet, Amanda Seyfried, Christmas Gift, Sainsbury's.
The average Carrefour City fan in France is 41.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Occitanie. Top brand affinities include Love & Sex, Paleolithic diet, Amanda Seyfried, with strongest over-indexing on Love & Sex (72.06× the country average). Demographically, the Carrefour City audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Carrefour City
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 41.4 |
| Estimated audience size | 9,507,272 |
Audience persona
The typical Carrefour City fan in France is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
Carrefour City customers by region in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1.5M | 1.02× |
| Nouvelle-Aquitaine | ~1M | 1.49× |
| Occitanie | ~1M | 1.44× |
| Hauts-de-France | ~1M | 1.4× |
| Auvergne-Rhône-Alpes | ~900K | 0.76× |
| Pays de la Loire | ~700K | 1.4× |
| Brittany | ~700K | 1.54× |
| Grand Est | ~600K | 0.84× |
| Provence-Alpes-Côte d'Azur | ~600K | 0.81× |
| Normandy | ~500K | 1.07× |
| Centre-Val de Loire | ~200K | 0.58× |
| Bourgogne-Franche-Comté | ~200K | 0.51× |
| Corsica | ~20K | 0.32× |
Top brand affinities of the Carrefour City audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love & Sex | 72.06× | Kids & Family |
| Paleolithic diet | 20× | Health |
| Amanda Seyfried | 18.21× | Movies & TV |
| Christmas Gift | 18.87× | Kids & Family |
| Sainsbury's | 16.84× | Shopping |
| La Banque postale | 4.29× | Business & Career |
| Carrefour | 3.65× | Shopping |
| Hypermarket | 3.92× | Shopping |
| Spar (retailer) | 5.56× | Shopping |
| Voucher | 8.51× | Shopping |
| Kitchen garden | 5.68× | Home & Garden |
| 2.55× | Internet & Social Media | |
| Christmas tree | 9.81× | Kids & Family |
| Carrefour Market | 3.81× | Shopping |
| TotalEnergies | 2.99× | Cars & Mobility |
| Costa Coffee | 17.57× | Food & Beverages |
| Ashley Benson | 19.88× | Movies & TV |
| Ticketmaster | 2.43× | Travel & Leisure |
| Mariah Carey | 5.72× | Music & Radio |
| BlaBlaCar | 2.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.98 |
| Convenience Orientation | PREMIUM | 1.99 |
| Quality Awareness | PREMIUM | 1.83 |
| Mindfulness | BALANCE | 1.65 |
| Urban Lifestyle | OPEN | 1.64 |
| Community Orientation | OPEN | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 89.1% |
| Spain | 2.1% |
| China | 0.7% |
See Carrefour City audiences in other countries
More Supermarket audiences in France
- Lidl (14,254,952)
- Cdiscount (13,859,035)
- Auchan (13,593,823)
- Carrefour (13,363,188)
- Intermarché (12,576,531)
Frequently asked questions
Who is Carrefour City's target market in France?
Carrefour City's target market in France covers an estimated 9,507,272 people, concentrated in Île-de-France and Nouvelle-Aquitaine.
What is the gender split and age of Carrefour City customers?
61.1% of the Carrefour City audience are female, 38.9% are male, with an average age of 41.4 years.
Which brands do Carrefour City fans like most?
Carrefour City fans show strongest brand affinity for Love & Sex (72.06×), Paleolithic diet (20×), and Amanda Seyfried (18.21×) over the country average.
Where do Carrefour City fans live in France?
Carrefour City fans in France are most concentrated in Île-de-France (reach ~1.5M), Nouvelle-Aquitaine (reach ~1M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Carrefour City fans also like?
Beyond Carrefour City itself, the audience over-indexes on Paleolithic diet (20×), Amanda Seyfried (18.21×), Christmas Gift (18.87×), and Sainsbury's (16.84×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Carrefour City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.