Top 50 Brands in France
This curated ranking covers the 50 largest brands in France, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 14,788 brands tracked in France, the 50 ranked here account for the largest measured audience reach. Hotels & Resorts, Boursorama and Orange (UK) lead the list with a combined estimated audience of 66,921,693 people. Across all 50 entries the average audience size is 12,170,043, and the largest, Hotels & Resorts, reaches around 24,728,000 people in France. Audience size is the estimated number of unique people in France who actively engage with each brand, derived from search demand signals. Rankings reflect search-behavior signals collected across France and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Hotels & Resorts |
24,728,000 | 3.0% | ||
| 2 |  Boursorama |
21,255,503 | 90.3% | Business & Career | |
| 3 |  Orange (UK) |
20,938,190 | 53.9% | Technology & Electronics | |
| 4 |  Doctolib |
20,809,772 | 79.9% | Health | |
| 5 |  Gemini Sound Products |
19,441,200 | 3.1% | Business & Career | |
| 6 |  Engie |
19,373,868 | 69.6% | Energy | Home & Garden |
| 7 |  Lidl |
14,254,952 | 7.6% | Supermarket | Shopping |
| 8 |  Cdiscount |
13,859,034 | 86.2% | Supermarket | Shopping |
| 9 |  Auchan |
13,593,822 | 37.7% | Supermarket | Shopping |
| 10 |  IKEA |
13,453,940 | 4.0% | Furniture | Home & Garden |
| 11 |  Brico Dépôt |
13,393,390 | 52.4% | Hardware store | Shopping |
| 12 |  Carrefour |
13,363,187 | 14.6% | Supermarket | Shopping |
| 13 |  Orange |
12,831,357 | 41.5% | Mobile phone operator | Technology & Electronics |
| 14 |  Intermarché |
12,576,530 | 63.5% | Supermarket | Shopping |
| 15 |  AliExpress |
12,555,098 | 7.5% | Fashion | Shopping |
| 16 |  La Redoute |
12,345,170 | 50.6% | Fashion | Shopping |
| 17 |  Conforama |
12,324,324 | 50.7% | Furniture | Home & Garden |
| 18 |  Airbnb |
12,270,368 | 4.5% | Travel website | Travel & Leisure |
| 19 |  Air France |
12,093,776 | 33.6% | Airline | Travel & Leisure |
| 20 |  Castorama |
11,974,119 | 54.0% | Hardware store | Shopping |
| 21 |  transavia |
11,906,384 | 52.1% | Airline | Travel & Leisure |
| 22 |  SNCF |
11,707,932 | 79.5% | Public transport | Cars & Mobility |
| 23 |  Fnac |
11,257,102 | 39.3% | Electronics | Shopping |
| 24 |  Monoprix |
11,172,038 | 65.3% | Supermarket | Shopping |
| 25 |  Intersport |
11,098,268 | 36.8% | Sportswear | Shopping |
| 26 |  EBay |
10,977,276 | 4.8% | Auctions | Shopping |
| 27 |  Boulanger |
10,952,266 | 58.3% | Shopping | |
| 28 |  La Banque postale |
10,823,928 | 77.2% | Bank | Business & Career |
| 29 |  Aldi |
10,791,654 | 6.3% | Supermarket | Shopping |
| 30 |  H&M |
10,787,549 | 4.7% | Fashion | Shopping |
| 31 |  EasyJet |
10,231,047 | 15.0% | Airline | Travel & Leisure |
| 32 |  Google Drive |
10,204,464 | 4.7% | Hosting | Technology & Electronics |
| 33 |  SFR |
10,105,304 | 90.7% | Mobile phone operator | Technology & Electronics |
| 34 |  Sephora |
9,963,088 | 6.1% | Drugstore | Shopping |
| 35 |  Ryanair |
9,896,688 | 9.0% | Airline | Travel & Leisure |
| 36 |  Primark |
9,880,239 | 10.8% | Fashion | Shopping |
| 37 |  Bouygues |
9,861,301 | 93.1% | Mobile phone operator | Technology & Electronics |
| 38 |  Indeed.com |
9,691,617 | 5.8% | Career website | Business & Career |
| 39 |  Macif |
9,658,928 | 98.3% | Insurances | Business & Career |
| 40 |  Oscaro |
9,598,999 | 77.0% | Cars & Mobility | |
| 41 |  Apple |
9,543,281 | 4.4% | Entertainment | Technology & Electronics |
| 42 |  Carrefour City |
9,507,272 | 91.4% | Supermarket | Shopping |
| 43 |  Norauto |
9,427,279 | 64.0% | Cars & Mobility | |
| 44 |  Leclerc Voyages |
9,196,039 | 98.2% | Travel website | Travel & Leisure |
| 45 |  Nike |
9,156,068 | 5.7% | Sportswear | Fashion & Accessoires |
| 46 |  Free Mobile |
8,945,631 | 86.8% | Mobile phone operator | Technology & Electronics |
| 47 |  McDonald's |
8,844,049 | 2.9% | Fast food restaurants | Food & Beverages |
| 48 |  O'Tacos |
8,784,801 | 77.2% | Fast food restaurants | Food & Beverages |
| 49 |  vertbaudet |
8,779,549 | 60.8% | Children's fashion | Fashion & Accessoires |
| 50 |  Chat GPT |
8,316,552 | 3.6% | Generative AI | Technology & Electronics |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across France and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest brand in France?
Hotels & Resorts currently leads with an estimated audience of 24,728,000 people in France.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across France. Lists below 5 entries are not published. See methodology for full details.