A data profile of the people who buy, follow and care about Airbnb in France — modelled from more than twelve digital signal sources. Airbnb has an estimated audience of 12,270,368 people in France.
The average Airbnb fan in France is 44.7 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Food and drink, Arts and music, Movies, with strongest over-indexing on Food and drink (1.77× the country average).
Demographically, the Airbnb audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Airbnb fan in France is more female, around 44.7 years old, with strong Career Orientation tendencies and a notable affinity for Food and drink.
The key figures that characterise the Airbnb profile in France.
55.2% are female, 44.8% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.7 |
| Estimated audience size | 12,270,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Airbnb audience comes from France.
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 5.5% |
| Italy | 5.4% |
Where the Airbnb audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1.5M | 1.16× | |
| 02 | Pays de la Loire | ~800K | 1.14× | |
| 03 | Nouvelle-Aquitaine | ~1M | 1.10× | |
| 04 | Occitanie | ~1M | 1.10× | |
| 05 | Brittany | ~600K | 1.08× | |
| 06 | Normandy | ~600K | 1.02× | |
| 07 | Centre-Val de Loire | ~500K | 1.01× | |
| 08 | Provence-Alpes-Côte d'Azur | ~900K | 1.00× | |
| 09 | Bourgogne-Franche-Comté | ~500K | 0.98× | |
| 10 | Île-de-France | ~2M | 0.92× | |
| 11 | Grand Est | ~900K | 0.88× | |
| 12 | Hauts-de-France | ~900K | 0.86× | |
| 13 | Corsica | ~50K | 0.75× |
The strongest cross-interests of the Airbnb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online marketplace | Internet & Social Media | 4.22× | ||
| 02 | Sharing economy | Business & Career | 3.33× | ||
| 03 | Volotea | Travel & Leisure | 1.79× | ||
| 04 | Food and drink | Food & Beverages | 1.77× | ||
| 05 | Movies | Movies & TV | 1.76× | ||
| 06 | Cuisine | Food & Beverages | 1.74× | ||
| 07 | Charlotte Cardin | Music & Radio | 1.72× | ||
| 08 | Arts and music | Arts & Culture | 1.69× | ||
| 09 | Gift | Shopping | 1.69× | ||
| 10 | Air France | Travel & Leisure | 1.67× | ||
| 11 | Reading | Literature | 1.64× | ||
| 12 | Pets | Pets & Animals | 1.62× | ||
| 13 | transavia | Travel & Leisure | 1.58× | ||
| 14 | Child | Kids & Family | 1.56× | ||
| 15 | Europe | Travel & Leisure | 1.56× | ||
| 16 | Technology | Technology & Electronics | 1.54× | ||
| 17 | Entertainment | Movies & TV | 1.53× | ||
| 18 | Sports | Sports | 1.53× | ||
| 19 | Games | Games | 1.53× | ||
| 20 | Patrick Bruel | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.25× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.62× | |
| Social Media Usage | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.79× |
Airbnb's target market in France covers an estimated 12,270,368 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.2% of the Airbnb audience are female, 44.8% are male, with an average age of 44.7 years.
Airbnb fans show strongest brand affinity for Food and drink (1.77×), Arts and music (1.69×), and Movies (1.76×) over the country average.
Airbnb fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Airbnb itself, the audience over-indexes on Arts and music (1.69×), Movies (1.76×), Entertainment (1.53×), and Sports (1.53×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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