Airbnb Audience in France
Airbnb has an estimated audience of 12,270,368 people in France. 55.2% are female, 44.8% are male, average age 44.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Food and drink, Arts and music, Movies, Entertainment, Sports.
The average Airbnb fan in France is 44.7 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Food and drink, Arts and music, Movies, with strongest over-indexing on Food and drink (1.77× the country average). Demographically, the Airbnb audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Airbnb fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.7 |
| Estimated audience size | 12,270,368 |
Audience persona
The typical Airbnb fan in France is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Food and drink.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,021,773 | 0.92× |
| Auvergne-Rhône-Alpes | 1,675,322 | 1.16× |
| Nouvelle-Aquitaine | 1,185,720 | 1.1× |
| Occitanie | 1,163,957 | 1.1× |
| Hauts-de-France | 932,680 | 0.86× |
| Provence-Alpes-Côte d'Azur | 910,312 | 1× |
| Grand Est | 870,938 | 0.88× |
| Pays de la Loire | 776,270 | 1.14× |
| Brittany | 646,940 | 1.08× |
| Normandy | 611,593 | 1.02× |
| Bourgogne-Franche-Comté | 486,448 | 0.98× |
| Centre-Val de Loire | 467,648 | 1.01× |
| Corsica | 45,493 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.77× | Food & Beverages |
| Arts and music | 1.69× | Arts & Culture |
| Movies | 1.76× | Movies & TV |
| Entertainment | 1.53× | Movies & TV |
| Sports | 1.53× | Sports |
| Reading | 1.64× | Literature |
| Cuisine | 1.74× | Food & Beverages |
| Pets | 1.62× | Pets & Animals |
| Games | 1.53× | Games |
| Online marketplace | 4.22× | Internet & Social Media |
| Child | 1.56× | Kids & Family |
| Technology | 1.54× | Technology & Electronics |
| Air France | 1.67× | Travel & Leisure |
| transavia | 1.58× | Travel & Leisure |
| Europe | 1.56× | Travel & Leisure |
| Charlotte Cardin | 1.72× | Music & Radio |
| Gift | 1.69× | Shopping |
| Sharing economy | 3.33× | Business & Career |
| Lodging | 1.85× | Travel & Leisure |
| Provence-Alpes-Côte d'Azur | 1.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.22 |
| Mindfulness | BALANCE | 2.01 |
| Indulgence | JOY | 1.73 |
| Community Orientation | OPEN | 1.7 |
| Travelling | THRILL | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.6% |
| Italy | 5.5% |
See Airbnb audiences in other countries
More Travel website audiences in France
- Leclerc Voyages (8,673,719)
- Kayak (6,369,928)
- Opodo (3,604,744)
- Skyscanner (3,494,448)
- Booking.com (3,287,987)
Frequently asked questions
How many fans does Airbnb have in France?
Airbnb has an estimated audience of 12,270,368 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Airbnb fans?
55.2% of Airbnb fans are female, 44.8% are male, with an average age of 44.7 years.
Which brands do Airbnb fans like most?
Airbnb fans show strongest brand affinity for Food and drink (1.77×), Arts and music (1.69×), and Movies (1.76×) over the country average.
Where do Airbnb fans live in France?
Airbnb fans in France are most concentrated in Île-de-France (reach 2,021,773), Auvergne-Rhône-Alpes (reach 1,675,322), and Nouvelle-Aquitaine (reach 1,185,720). These three regions account for the largest share of the active audience.
What other brands do Airbnb fans also like?
Beyond Airbnb itself, the audience over-indexes on Arts and music (1.69×), Movies (1.76×), Entertainment (1.53×), and Sports (1.53×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Airbnb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.