A data profile of the people who buy, follow and care about SNCF in France — modelled from more than twelve digital signal sources. SNCF has an estimated audience of 11,707,932 people in France.
The average SNCF fan in France is 45.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Arts and music, Voyages-sncf.com, Design, with strongest over-indexing on Arts and music (1.51× the country average).
Demographically, the SNCF audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical SNCF fan in France is balanced, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for Arts and music.
The key figures that characterise the SNCF profile in France.
50.4% are female, 49.6% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 45.3 |
| Estimated audience size | 11,707,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide SNCF audience comes from France.
| Country | Share |
|---|---|
| France | 77.7% |
| Switzerland | 2.4% |
| Belgium | 2.4% |
Where the SNCF audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1.5M | 1.22× | |
| 02 | Hauts-de-France | ~1M | 1.18× | |
| 03 | Nouvelle-Aquitaine | ~1M | 1.14× | |
| 04 | Île-de-France | ~2.5M | 1.13× | |
| 05 | Grand Est | ~1M | 1.13× | |
| 06 | Occitanie | ~1M | 1.06× | |
| 07 | Pays de la Loire | ~700K | 1.05× | |
| 08 | Provence-Alpes-Côte d'Azur | ~900K | 1.02× | |
| 09 | Brittany | ~600K | 1.01× | |
| 10 | Centre-Val de Loire | ~400K | 1.01× | |
| 11 | Bourgogne-Franche-Comté | ~500K | 0.98× | |
| 12 | Normandy | ~500K | 0.85× | |
| 13 | Corsica | ~10K | 0.23× |
The strongest cross-interests of the SNCF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voyages-sncf.com | Cars & Mobility | 5.47× | ||
| 02 | Eurostar | Cars & Mobility | 4.40× | ||
| 03 | TGV | Cars & Mobility | 4.24× | ||
| 04 | Rail transport | Travel & Leisure | 3.83× | ||
| 05 | Ouigo | Cars & Mobility | 3.10× | ||
| 06 | Train | Cars & Mobility | 2.16× | ||
| 07 | FlixBus | Cars & Mobility | 2.06× | ||
| 08 | Vueling | Travel & Leisure | 2.00× | ||
| 09 | BlaBlaCar | Cars & Mobility | 1.76× | ||
| 10 | Electronic funds transfer | Business & Career | 1.75× | ||
| 11 | Design | Home & Garden | 1.63× | ||
| 12 | transavia | Travel & Leisure | 1.62× | ||
| 13 | Air France | Travel & Leisure | 1.61× | ||
| 14 | Google Flights | Travel & Leisure | 1.61× | ||
| 15 | Moulin Rouge! | Movies & TV | 1.60× | ||
| 16 | Ryanair | Travel & Leisure | 1.56× | ||
| 17 | Hugues Aufray | Movies & TV | 1.56× | ||
| 18 | EasyJet | Travel & Leisure | 1.52× | ||
| 19 | Arts and music | Arts & Culture | 1.51× | ||
| 20 | Beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.24× | |
| Urban Lifestyle | OPEN | 1.19× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Individualism | JOY | 0.92× | |
| Pet Ownership | JOY | 0.92× |
SNCF's target market in France covers an estimated 11,707,932 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
50.4% of the SNCF audience are female, 49.6% are male, with an average age of 45.3 years.
SNCF fans show strongest brand affinity for Arts and music (1.51×), Voyages-sncf.com (5.47×), and Design (1.63×) over the country average.
SNCF fans in France are most concentrated in Île-de-France (reach ~2.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond SNCF itself, the audience over-indexes on Voyages-sncf.com (5.47×), Design (1.63×), Ouigo (3.1×), and Eurostar (4.4×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for SNCF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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