EasyJet Audience in France
EasyJet has an estimated audience of 10,231,047 people in France. 54.7% are female, 45.3% are male, average age 42.7. Top regions: Auvergne-Rhône-Alpes, Île-de-France, Provence-Alpes-Côte d'Azur. Top brand affinities: Ryanair, transavia, Volotea, Beverages, Cuisine.
The average EasyJet fan in France is 42.7 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes. The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Provence-Alpes-Côte d'Azur. Top brand affinities include Ryanair, transavia, Volotea, with strongest over-indexing on Ryanair (3.6× the country average). Demographically, the EasyJet audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of EasyJet fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.7 |
| Estimated audience size | 10,231,047 |
Audience persona
The typical EasyJet fan in France is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Ryanair.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Auvergne-Rhône-Alpes | 2,095,829 | 1.74× |
| Île-de-France | 1,754,121 | 0.96× |
| Provence-Alpes-Côte d'Azur | 1,132,832 | 1.49× |
| Nouvelle-Aquitaine | 1,106,973 | 1.23× |
| Grand Est | 1,034,479 | 1.25× |
| Occitanie | 834,524 | 0.94× |
| Hauts-de-France | 516,265 | 0.57× |
| Pays de la Loire | 481,407 | 0.85× |
| Bourgogne-Franche-Comté | 477,112 | 1.15× |
| Brittany | 357,526 | 0.72× |
| Normandy | 175,741 | 0.35× |
| Centre-Val de Loire | 138,261 | 0.36× |
| Corsica | 70,387 | 1.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 3.6× | Travel & Leisure |
| transavia | 2.64× | Travel & Leisure |
| Volotea | 3.37× | Travel & Leisure |
| Beverages | 1.73× | Food & Beverages |
| Cuisine | 1.73× | Food & Beverages |
| Vueling | 3.81× | Travel & Leisure |
| Air France | 1.7× | Travel & Leisure |
| Outdoor enthusiast | 2.62× | Sports |
| Travel photography | 2.7× | Technology & Electronics |
| French Bee | 3.29× | Travel & Leisure |
| KLM | 6.45× | Travel & Leisure |
| FlixBus | 2.08× | Cars & Mobility |
| Renovation | 1.52× | Home & Garden |
| Primark | 1.59× | Shopping |
| Alpine skiing | 2.21× | Sports |
| Cultural heritage | 2.18× | Politics & Society |
| Wildlife | 1.59× | Travel & Leisure |
| Skyscanner | 2.58× | Travel & Leisure |
| Backpacking (travel) | 3× | Travel & Leisure |
| Travel website | 2.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.27 |
| Mindfulness | BALANCE | 2.05 |
| Community Orientation | OPEN | 1.81 |
| Indulgence | JOY | 1.74 |
| Travelling | THRILL | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.2% |
| Italy | 18.3% |
| France | 15.6% |
See EasyJet audiences in other countries
More Airline audiences in France
- Air France (12,093,776)
- transavia (11,906,385)
- Ryanair (9,896,689)
- Vueling (3,013,460)
- French Bee (2,940,430)
Frequently asked questions
How many fans does EasyJet have in France?
EasyJet has an estimated audience of 10,231,047 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
What is the gender split and age of EasyJet fans?
54.7% of EasyJet fans are female, 45.3% are male, with an average age of 42.7 years.
Which brands do EasyJet fans like most?
EasyJet fans show strongest brand affinity for Ryanair (3.6×), transavia (2.64×), and Volotea (3.37×) over the country average.
Where do EasyJet fans live in France?
EasyJet fans in France are most concentrated in Auvergne-Rhône-Alpes (reach 2,095,829), Île-de-France (reach 1,754,121), and Provence-Alpes-Côte d'Azur (reach 1,132,832). These three regions account for the largest share of the active audience.
What other brands do EasyJet fans also like?
Beyond EasyJet itself, the audience over-indexes on transavia (2.64×), Volotea (3.37×), Beverages (1.73×), and Cuisine (1.73×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.