A data profile of the people who buy, follow and care about EasyJet in France — modelled from more than twelve digital signal sources. EasyJet has an estimated audience of 10,231,047 people in France.
The average EasyJet fan in France is 42.7 years old, balanced, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Provence-Alpes-Côte d'Azur.
Top brand affinities include Ryanair, transavia, Volotea, with strongest over-indexing on Ryanair (3.6× the country average).
Demographically, the EasyJet audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical EasyJet fan in France is balanced, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the EasyJet profile in France.
54.7% are female, 45.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.7 |
| Estimated audience size | 10,231,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide EasyJet audience comes from France.
| Country | Share |
|---|---|
| United Kingdom | 22.2% |
| Italy | 18.0% |
| France | 15.6% |
Where the EasyJet audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~2M | 1.74× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 1.49× | |
| 03 | Corsica | ~70K | 1.38× | |
| 04 | Grand Est | ~1M | 1.25× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.23× | |
| 06 | Bourgogne-Franche-Comté | ~500K | 1.15× | |
| 07 | Île-de-France | ~2M | 0.96× | |
| 08 | Occitanie | ~800K | 0.94× | |
| 09 | Pays de la Loire | ~500K | 0.85× | |
| 10 | Brittany | ~400K | 0.72× | |
| 11 | Hauts-de-France | ~500K | 0.57× | |
| 12 | Normandy | ~200K | 0.36× | |
| 13 | Centre-Val de Loire | ~100K | 0.36× |
The strongest cross-interests of the EasyJet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KLM | Travel & Leisure | 6.45× | ||
| 02 | Vueling | Travel & Leisure | 3.81× | ||
| 03 | Ryanair | Travel & Leisure | 3.60× | ||
| 04 | Volotea | Travel & Leisure | 3.37× | ||
| 05 | French Bee | Travel & Leisure | 3.29× | ||
| 06 | Travel photography | Technology & Electronics | 2.70× | ||
| 07 | transavia | Travel & Leisure | 2.64× | ||
| 08 | Outdoor enthusiast | Sports | 2.62× | ||
| 09 | Skyscanner | Travel & Leisure | 2.58× | ||
| 10 | Alpine skiing | Sports | 2.21× | ||
| 11 | Cultural heritage | Politics & Society | 2.18× | ||
| 12 | Le Bon Marché | Shopping | 2.13× | ||
| 13 | FlixBus | Cars & Mobility | 2.08× | ||
| 14 | Beverages | Food & Beverages | 1.73× | ||
| 15 | Cuisine | Food & Beverages | 1.73× | ||
| 16 | Air France | Travel & Leisure | 1.70× | ||
| 17 | Primark | Shopping | 1.59× | ||
| 18 | Wildlife | Travel & Leisure | 1.59× | ||
| 19 | Etam | Fashion & Accessoires | 1.56× | ||
| 20 | Renovation | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.12× | |
| Design Affinity | PREMIUM | 1.85× | |
| Sustainability | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Extroversion | THRILL | 0.97× |
EasyJet's target market in France covers an estimated 10,231,047 people, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
54.7% of the EasyJet audience are female, 45.3% are male, with an average age of 42.7 years.
EasyJet fans show strongest brand affinity for Ryanair (3.6×), transavia (2.64×), and Volotea (3.37×) over the country average.
EasyJet fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~2M), Île-de-France (reach ~2M), and Provence-Alpes-Côte d'Azur (reach ~1M). These three regions account for the largest share of the active audience.
Beyond EasyJet itself, the audience over-indexes on transavia (2.64×), Volotea (3.37×), Beverages (1.73×), and Cuisine (1.73×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for EasyJet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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