A data profile of the people who buy, follow and care about Skyscanner in France — modelled from more than twelve digital signal sources. Skyscanner has an estimated audience of 3,494,447 people in France.
The average Skyscanner fan in France is 44.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Opodo, Travel website, Ryanair, with strongest over-indexing on Opodo (6.79× the country average).
Demographically, the Skyscanner audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Skyscanner fan in France is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Opodo.
The key figures that characterise the Skyscanner profile in France.
56.1% are female, 43.9% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.3 |
| Estimated audience size | 3,494,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 32% |
Where the Skyscanner audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.92× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.36× | |
| 03 | Auvergne-Rhône-Alpes | ~500K | 1.23× | |
| 04 | Occitanie | ~300K | 1.12× | |
| 05 | Nouvelle-Aquitaine | ~300K | 1.11× | |
| 06 | Pays de la Loire | ~200K | 1.06× | |
| 07 | Brittany | ~200K | 0.96× | |
| 08 | Hauts-de-France | ~300K | 0.82× | |
| 09 | Grand Est | ~200K | 0.82× | |
| 10 | Corsica | ~10K | 0.70× | |
| 11 | Centre-Val de Loire | ~90K | 0.66× | |
| 12 | Normandy | ~100K | 0.64× | |
| 13 | Bourgogne-Franche-Comté | ~90K | 0.62× |
The strongest cross-interests of the Skyscanner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opodo | Travel & Leisure | 6.79× | ||
| 02 | Tour operator | Travel & Leisure | 6.73× | ||
| 03 | Expedia | Travel & Leisure | 5.76× | ||
| 04 | Travel website | Travel & Leisure | 5.74× | ||
| 05 | Backpacking (travel) | Travel & Leisure | 3.95× | ||
| 06 | Club Med | Travel & Leisure | 3.86× | ||
| 07 | Voyage Privé | Travel & Leisure | 3.78× | ||
| 08 | Ryanair | Travel & Leisure | 3.16× | ||
| 09 | EasyJet | Travel & Leisure | 2.80× | ||
| 10 | Leclerc Voyages | Travel & Leisure | 2.31× | ||
| 11 | Primark | Shopping | 2.16× | ||
| 12 | Cosmetics | Beauty & Wellness | 2.02× | ||
| 13 | Etam | Fashion & Accessoires | 1.91× | ||
| 14 | Clothing | Fashion & Accessoires | 1.81× | ||
| 15 | transavia | Travel & Leisure | 1.79× | ||
| 16 | Hip hop music | Music & Radio | 1.78× | ||
| 17 | Air France | Travel & Leisure | 1.74× | ||
| 18 | Paris | Travel & Leisure | 1.67× | ||
| 19 | Family | Kids & Family | 1.60× | ||
| 20 | Beauty | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.76× | |
| Design Affinity | PREMIUM | 1.99× | |
| Sustainability | BALANCE | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Individualism | JOY | 1.04× |
Skyscanner has an estimated audience of 3,494,447 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.1% of Skyscanner fans are female, 43.9% are male, with an average age of 44.3 years.
Skyscanner fans show strongest brand affinity for Opodo (6.79×), Travel website (5.74×), and Ryanair (3.16×) over the country average.
Skyscanner fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Skyscanner itself, the audience over-indexes on Travel website (5.74×), Ryanair (3.16×), Clothing (1.81×), and EasyJet (2.8×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Skyscanner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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