A data profile of the people who buy, follow and care about Voyage Privé in France — modelled from more than twelve digital signal sources. Voyage Privé has an estimated audience of 3,095,975 people in France.
The average Voyage Privé fan in France is 37.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Opodo, Volotea, with strongest over-indexing on Love & Sex (13.14× the country average).
Demographically, the Voyage Privé audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Voyage Privé fan in France is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Voyage Privé profile in France.
65.2% are female, 34.8% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 37.3 |
| Estimated audience size | 3,095,975 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 21% |
Where the Voyage Privé audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~300K | 1.38× | |
| 02 | Île-de-France | ~700K | 1.28× | |
| 03 | Hauts-de-France | ~300K | 1.20× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.18× | |
| 05 | Normandy | ~200K | 1.14× | |
| 06 | Corsica | ~20K | 1.11× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 08 | Grand Est | ~200K | 0.89× | |
| 09 | Centre-Val de Loire | ~100K | 0.83× | |
| 10 | Brittany | ~100K | 0.81× | |
| 11 | Occitanie | ~200K | 0.77× | |
| 12 | Pays de la Loire | ~100K | 0.77× | |
| 13 | Nouvelle-Aquitaine | ~200K | 0.74× |
The strongest cross-interests of the Voyage Privé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 13.14× | ||
| 02 | Antonio Banderas | Movies & TV | 13.14× | ||
| 03 | Logitravel | Travel & Leisure | 13.14× | ||
| 04 | Jack Nicholson | Movies & TV | 7.64× | ||
| 05 | TUI | Travel & Leisure | 7.56× | ||
| 06 | Travel agency | Travel & Leisure | 7.24× | ||
| 07 | Opodo | Travel & Leisure | 6.74× | ||
| 08 | Birdwatching | Pets & Animals | 6.59× | ||
| 09 | Las Vegas | Travel & Leisure | 6.17× | ||
| 10 | Trivago | Travel & Leisure | 5.99× | ||
| 11 | Club Med | Travel & Leisure | 5.09× | ||
| 12 | Volotea | Travel & Leisure | 4.70× | ||
| 13 | Skyscanner | Travel & Leisure | 3.78× | ||
| 14 | Center Parcs | Travel & Leisure | 3.09× | ||
| 15 | Air France | Travel & Leisure | 2.37× | ||
| 16 | Apartment | Business & Career | 2.33× | ||
| 17 | EasyJet | Travel & Leisure | 2.00× | ||
| 18 | La Banque postale | Business & Career | 1.98× | ||
| 19 | EBay | Shopping | 1.93× | ||
| 20 | Airbnb | Travel & Leisure | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.97× | |
| Travelling | THRILL | 2.95× | |
| Patriotism | CONSERVATISM | 2.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| DIY Mentality | THRILL | 0.95× | |
| Pet Ownership | JOY | 0.96× |
Voyage Privé's target market in France covers an estimated 3,095,975 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.2% of the Voyage Privé audience are female, 34.8% are male, with an average age of 37.3 years.
Voyage Privé fans show strongest brand affinity for Love & Sex (13.14×), Opodo (6.74×), and Volotea (4.7×) over the country average.
Voyage Privé fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Voyage Privé itself, the audience over-indexes on Opodo (6.74×), Volotea (4.7×), Antonio Banderas (13.14×), and Trivago (5.99×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Voyage Privé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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