Rascasse Audience Intelligence

Voyage Privé Target Market in Germany

A data profile of the people who buy, follow and care about Voyage Privé in Germany — modelled from more than twelve digital signal sources. Voyage Privé has an estimated audience of 329,821 people in Germany.

#20among Travel website in Germany#2068among Brand in Germany#1296in Travel & Leisure

The average Voyage Privé fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Animals, EDreams, Secret Escapes, with strongest over-indexing on The Animals (213.11× the country average).

Demographically, the Voyage Privé audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Voyage Privé fan in Germany is balanced, around 39.2 years old, with strong Quality Awareness tendencies and a notable affinity for The Animals.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voyage Privé profile in Germany.

Audience size
330K
in Germany
Gender
54.2%♀
45.8% male
Age
39.2
average years
Country rank
#16202
Brand in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Voyage Privé

54.2% are female, 45.8% are male, average age 39.2.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Voyage Privé audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age39.2
Estimated audience size329,821
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Voyage Privé audience in Germany
Age bracketShare%
16-1913%
20-2924%
30-3925%
40-4923%
50+15%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Voyage Privé audience comes from Germany.

Worldwide audience distribution share by country for Voyage Privé
CountryShare
France56.7%
Italy16.1%
Spain8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voyage Privé audience in Germany is strongest.

Fig. 05

Top regions by affinity

Voyage Privé customers by region in Germany
#RegionReachAffinity×
01Bayern~80K1.43×
02Hessen~40K1.36×
03Baden-Württemberg~60K1.32×
04Rheinland-Pfalz~20K1.23×
05Saarland~5K1.23×
06Nordrhein-Westfalen~80K1.12×
07Berlin~20K1.09×
08Hamburg~8K1.07×
09Brandenburg~10K0.93×
10Bremen~2K0.82×
11Niedersachsen~30K0.79×
12Schleswig-Holstein~10K0.77×
13Thüringen~7K0.77×
14Sachsen~10K0.74×
15Mecklenburg-Vorpommern~5K0.71×
16Sachsen-Anhalt~6K0.68×
Fig. 06

Affinity by region

Affinity by region — Voyage Privé, Germany
0.68×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voyage Privé audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voyage Privé audience
#·InterestCategoryAffinity×
01The AnimalsMusic & Radio213.11×
02Sandals ResortsTravel & Leisure94.79×
03EDreamsTravel & Leisure51.91×
04Keith HaringArts & Culture37.98×
05TravelzooTravel & Leisure34.42×
06Joe CockerMusic & Radio20.00×
07Jet skiSports20.00×
08There Will Be BloodMovies & TV20.00×
09Secret EscapesTravel & Leisure19.38×
10Royal Caribbean Cruises Ltd.Travel & Leisure15.08×
11DiptyqueBeauty & Wellness13.38×
12B&B HotelsTravel & Leisure10.36×
13High-intensity interval trainingSports6.49×
14EasyJetTravel & Leisure5.77×
15Career developmentBusiness & Career5.12×
16FinlandTravel & Leisure4.86×
17Online newspaperNews3.51×
18AirbnbTravel & Leisure3.23×
19RyanairTravel & Leisure3.04×
20Breaking newsMovies & TV3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voyage Privé audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voyage Privé audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.20×
TravellingTHRILL2.50×
Design AffinityPREMIUM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voyage Privé audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
CreativityOPEN0.77×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Voyage Privé's target market in Germany?

Voyage Privé's target market in Germany covers an estimated 329,821 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Voyage Privé customers?

54.2% of the Voyage Privé audience are female, 45.8% are male, with an average age of 39.2 years.

03

Which brands do Voyage Privé fans like most?

Voyage Privé fans show strongest brand affinity for The Animals (213.11×), EDreams (51.91×), and Secret Escapes (19.38×) over the country average.

04

Where do Voyage Privé fans live in Germany?

Voyage Privé fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Voyage Privé fans also like?

Beyond Voyage Privé itself, the audience over-indexes on EDreams (51.91×), Secret Escapes (19.38×), Keith Haring (37.98×), and Travelzoo (34.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in Germany

See Voyage Privé audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Voyage Privé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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