Rascasse Audience Intelligence

Keith Haring Audience in Germany

A data profile of the people who buy, follow and care about Keith Haring in Germany — modelled from more than twelve digital signal sources. Keith Haring has an estimated audience of 470,262 people in Germany.

#16among Painter in Germany#2389among Person in Germany#138in Arts & Culture

The average Keith Haring fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rod Stewart, Matt Rife, Mt Norquay, with strongest over-indexing on Rod Stewart (166.3× the country average).

Demographically, the Keith Haring audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Keith Haring fan in Germany is more male, around 34.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rod Stewart.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keith Haring profile in Germany.

Audience size
470K
in Germany
Gender
44.5%♀
55.5% male
Age
34.5
average years
Country rank
#12350
Person in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keith Haring fans

44.5% are female, 55.5% are male, average age 34.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Keith Haring audience in Germany
MetricValue
Female44.5%
Male55.5%
Average age34.5
Estimated audience size470,262
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Keith Haring audience in Germany
Age bracketShare%
16-1937%
20-2915%
30-3917%
40-4917%
50+14%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Keith Haring audience comes from Germany.

Worldwide audience distribution share by country for Keith Haring
CountryShare
United States26.8%
France9.8%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keith Haring audience in Germany is strongest.

Fig. 05

Top regions by affinity

Keith Haring fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.31×
02Bayern~100K1.30×
03Bremen~5K1.24×
04Saarland~7K1.18×
05Berlin~30K1.17×
06Rheinland-Pfalz~30K1.14×
07Hamburg~10K1.06×
08Hessen~40K1.01×
09Baden-Württemberg~60K0.93×
10Schleswig-Holstein~20K0.92×
11Niedersachsen~40K0.87×
12Sachsen~20K0.87×
13Brandenburg~10K0.87×
14Thüringen~10K0.81×
15Sachsen-Anhalt~9K0.70×
16Mecklenburg-Vorpommern~7K0.70×
Fig. 06

Affinity by region

Affinity by region — Keith Haring, Germany
0.70×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keith Haring audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keith Haring audience
#·InterestCategoryAffinity×
01Mt NorquayPOI310.05×
02Mr. BrainwashArts & Culture304.90×
03Boreal Mountain ResortTopic293.97×
04Matt RifeMusic & Radio284.01×
05Jo KoyMovies & TV284.01×
06Holiday Valley (ski resort)Travel & Leisure249.47×
07Big White Ski ResortSports224.17×
08Rod StewartMusic & Radio166.30×
09Roy LichtensteinArts & Culture155.97×
10Sunday River (ski resort)Travel & Leisure122.13×
11Sugarloaf (ski resort)POI118.66×
12Louise BourgeoisArts & Culture116.48×
13Alex WarrenMusic & Radio83.71×
14Ash (band)Music & Radio82.52×
15Cindy ShermanArts & Culture79.92×
16Andy WarholArts & Culture78.54×
17Paul KleeArts & Culture49.34×
18Yayoi KusamaArts & Culture38.78×
19BanksyArts & Culture37.15×
20Pop artArts & Culture29.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keith Haring audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keith Haring audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.96×
Price SensitivityPREMIUM2.02×
Design AffinityPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keith Haring audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.08×
ExtroversionTHRILL1.14×
SpiritualityBALANCE1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keith Haring have in Germany?

Keith Haring has an estimated audience of 470,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Keith Haring fans?

44.5% of Keith Haring fans are female, 55.5% are male, with an average age of 34.5 years.

03

Which brands do Keith Haring fans like most?

Keith Haring fans show strongest brand affinity for Rod Stewart (166.3×), Matt Rife (284.01×), and Mt Norquay (310.05×) over the country average.

04

Where do Keith Haring fans live in Germany?

Keith Haring fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Keith Haring fans also like?

Beyond Keith Haring itself, the audience over-indexes on Matt Rife (284.01×), Mt Norquay (310.05×), Alex Warren (83.71×), and Andy Warhol (78.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Painter audiences in Germany

See Keith Haring audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Keith Haring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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