Keith Haring Audience in Germany
Keith Haring has an estimated audience of 487,118 people in Germany. 44.5% are female, 55.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rod Stewart, Matt Rife, Mt Norquay, Alex Warren, Andy Warhol.
The average Keith Haring fan in Germany is 34.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rod Stewart, Matt Rife, Mt Norquay, with strongest over-indexing on Rod Stewart (166.3× the country average). Demographically, the Keith Haring audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Person · Subtype: Painter
Demographics of Keith Haring fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 34.5 |
| Estimated audience size | 487,118 |
Audience persona
The typical Keith Haring fan in Germany is more male, around 34.5 years old, with strong Travelling tendencies and a notable affinity for Rod Stewart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 145,154 | 1.36× |
| Bayern | 112,412 | 1.44× |
| Baden-Württemberg | 63,716 | 0.96× |
| Niedersachsen | 40,202 | 0.85× |
| Hessen | 37,489 | 1.01× |
| Rheinland-Pfalz | 27,229 | 1.12× |
| Berlin | 26,780 | 1.23× |
| Sachsen | 20,212 | 0.85× |
| Schleswig-Holstein | 15,938 | 0.91× |
| Brandenburg | 12,827 | 0.85× |
| Hamburg | 11,782 | 1.07× |
| Thüringen | 8,500 | 0.68× |
| Sachsen-Anhalt | 7,979 | 0.63× |
| Saarland | 6,899 | 1.15× |
| Mecklenburg-Vorpommern | 6,086 | 0.65× |
| Bremen | 5,156 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rod Stewart | 166.3× | Music & Radio |
| Matt Rife | 284.01× | Music & Radio |
| Mt Norquay | 310.05× | |
| Alex Warren | 83.71× | Music & Radio |
| Andy Warhol | 78.54× | Arts & Culture |
| Boreal Mountain Resort | 293.97× | |
| Roy Lichtenstein | 155.97× | Arts & Culture |
| Banksy | 37.15× | Arts & Culture |
| Cindy Sherman | 79.92× | Arts & Culture |
| Ash (band) | 82.52× | Music & Radio |
| Mr. Brainwash | 304.9× | Arts & Culture |
| Sunday River (ski resort) | 122.13× | Travel & Leisure |
| Holiday Valley (ski resort) | 249.47× | Travel & Leisure |
| Louise Bourgeois | 116.48× | Arts & Culture |
| Paul Klee | 49.34× | Arts & Culture |
| Pop art | 29.64× | Arts & Culture |
| Big White Ski Resort | 224.17× | Sports |
| Sugarloaf (ski resort) | 118.66× | |
| Jo Koy | 284.01× | Movies & TV |
| Glenn Close | 24.93× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.99 |
| Urban Lifestyle | OPEN | 1.87 |
| Early Adopter Mentality | POWER | 1.39 |
| Extroversion | THRILL | 1.35 |
| Convenience Orientation | PREMIUM | 1.27 |
| Creativity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| France | 10.1% |
| Italy | 9.0% |
See Keith Haring audiences in other countries
More Painter audiences in Germany
- Frida Kahlo (2,169,769)
- Leonardo da Vinci (1,645,322)
- El Greco (1,321,896)
- Michelangelo (1,085,371)
- Gerhard Richter (1,057,143)
Frequently asked questions
How many fans does Keith Haring have in Germany?
Keith Haring has an estimated audience of 487,118 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Keith Haring fans?
44.5% of Keith Haring fans are female, 55.5% are male, with an average age of 34.5 years.
Which brands do Keith Haring fans like most?
Keith Haring fans show strongest brand affinity for Rod Stewart (166.3×), Matt Rife (284.01×), and Mt Norquay (310.05×) over the country average.
Where do Keith Haring fans live in Germany?
Keith Haring fans in Germany are most concentrated in Nordrhein-Westfalen (reach 145,154), Bayern (reach 112,412), and Baden-Württemberg (reach 63,716). These three regions account for the largest share of the active audience.
What other brands do Keith Haring fans also like?
Beyond Keith Haring itself, the audience over-indexes on Matt Rife (284.01×), Mt Norquay (310.05×), Alex Warren (83.71×), and Andy Warhol (78.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Keith Haring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.