Banksy Audience in Germany
A data profile of the people who buy, follow and care about Banksy in Germany — modelled from more than twelve digital signal sources. Banksy has an estimated audience of 1,918,503 people in Germany.
The average Banksy fan in Germany is 34.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Verivox, Art exhibition, Urban art, with strongest over-indexing on Verivox (14.62× the country average).
Demographically, the Banksy audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Banksy fan in Germany is balanced, around 34.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Verivox.
At a glance
The key figures that characterise the Banksy profile in Germany.
Search interest · 12-month trend
Demographics of Banksy fans
49.7% are female, 50.3% are male, average age 34.1.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 34.1 |
| Estimated audience size | 1,918,503 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Banksy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.3% |
| Germany | 11.9% |
| United Kingdom | 11.6% |
Geography
Where the Banksy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~70K | 1.43× | |
| 02 | Sachsen | ~100K | 1.33× | |
| 03 | Hamburg | ~50K | 1.25× | |
| 04 | Nordrhein-Westfalen | ~500K | 1.19× | |
| 05 | Bayern | ~300K | 1.17× | |
| 06 | Berlin | ~90K | 1.06× | |
| 07 | Baden-Württemberg | ~200K | 0.95× | |
| 08 | Schleswig-Holstein | ~60K | 0.95× | |
| 09 | Hessen | ~100K | 0.94× | |
| 10 | Niedersachsen | ~200K | 0.93× | |
| 11 | Rheinland-Pfalz | ~80K | 0.91× | |
| 12 | Mecklenburg-Vorpommern | ~30K | 0.91× | |
| 13 | Brandenburg | ~50K | 0.86× | |
| 14 | Bremen | ~10K | 0.86× | |
| 15 | Thüringen | ~40K | 0.80× | |
| 16 | Saarland | ~20K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Banksy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jackson Pollock | Arts & Culture | 19.14× | ||
| 02 | Verivox | Shopping | 14.62× | ||
| 03 | Pop art | Arts & Culture | 13.93× | ||
| 04 | Urban art | Arts & Culture | 13.11× | ||
| 05 | Museum of Modern Art | Arts & Culture | 8.50× | ||
| 06 | Graffiti | Arts & Culture | 7.62× | ||
| 07 | Street art | Arts & Culture | 6.78× | ||
| 08 | Art exhibition | Arts & Culture | 6.61× | ||
| 09 | Oil painting | Arts & Culture | 6.49× | ||
| 10 | Abstract art | Arts & Culture | 5.60× | ||
| 11 | Paint | Home & Garden | 5.29× | ||
| 12 | Houseplant | Home & Garden | 5.11× | ||
| 13 | Woolworths | Shopping | 4.73× | ||
| 14 | Maltese (dog) | Pets & Animals | 4.66× | ||
| 15 | Modern art | Arts & Culture | 3.63× | ||
| 16 | Outdoor recreation | Sports | 2.11× | ||
| 17 | Sports | Sports | 1.91× | ||
| 18 | Food | Food & Beverages | 1.89× | ||
| 19 | Movies | Movies & TV | 1.80× | ||
| 20 | Shopping | Shopping | 1.72× |
Personality of the Banksy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.74× | |
| Design Affinity | PREMIUM | 2.34× | |
| Early Adopter Mentality | POWER | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.81× |
Frequently asked questions
How many fans does Banksy have in Germany?
Banksy has an estimated audience of 1,918,503 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Banksy fans?
49.7% of Banksy fans are female, 50.3% are male, with an average age of 34.1 years.
Which brands do Banksy fans like most?
Banksy fans show strongest brand affinity for Verivox (14.62×), Art exhibition (6.61×), and Urban art (13.11×) over the country average.
Where do Banksy fans live in Germany?
Banksy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Banksy fans also like?
Beyond Banksy itself, the audience over-indexes on Art exhibition (6.61×), Urban art (13.11×), Pop art (13.93×), and Woolworths (4.73×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Banksy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Banksy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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