Street art Audience in Germany

Demographics of Street art fans

Audience persona

The typical Street art fan in Germany is balanced, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Banksy.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Street art audiences in other countries

• Street art — United States
• Street art — United Kingdom
• Street art — France
• Street art — Italy
• Street art — Spain
• Street art — Brazil
• Street art — Japan
• Street art — South Korea
• Street art — India

More Art movement audiences in Germany

• Decorative arts (8,651,096)
• Contemporary art (8,060,441)
• Modern art (8,013,008)
• Performance art (7,564,405)
• Illustration (6,588,413)

Frequently asked questions

How many fans does Street art have in Germany?

Street art has an estimated audience of 3,134,793 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Street art fans?

54.8% of Street art fans are female, 45.2% are male, with an average age of 35.1 years.

Which brands do Street art fans like most?

Street art fans show strongest brand affinity for Banksy (8.62×), Urban art (8.68×), and City car (4.89×) over the country average.

Where do Street art fans live in Germany?

Street art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 854,358), Bayern (reach 484,628), and Baden-Württemberg (reach 465,964). These three regions account for the largest share of the active audience.

What other brands do Street art fans also like?

Beyond Street art itself, the audience over-indexes on Urban art (8.68×), City car (4.89×), Tagesschau (1.78×), and Graffiti (5.48×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Street art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.