Rascasse Audience Intelligence

Cristal (wine) Target Market in Germany

A data profile of the people who buy, follow and care about Cristal (wine) in Germany — modelled from more than twelve digital signal sources. Cristal (wine) has an estimated audience of 432,120 people in Germany.

#2among Champagne in Germany#1706among Brand in Germany#643in Food & Beverages

The average Cristal (wine) fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ruinart (Champagne), White wine, Red wine, with strongest over-indexing on Ruinart (Champagne) (159.97× the country average).

Demographically, the Cristal (wine) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cristal (wine) fan in Germany is more male, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Ruinart (Champagne).

Category: Food & Beverages · Type: Brand · Subtype: Champagne

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cristal (wine) profile in Germany.

Audience size
432K
in Germany
Gender
43.0%♀
57.0% male
Age
40.7
average years
Country rank
#13189
Brand in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cristal (wine)

43.0% are female, 57.0% are male, average age 40.7.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Cristal (wine) audience in Germany
MetricValue
Female43.0%
Male57.0%
Average age40.7
Estimated audience size432,120
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Cristal (wine) audience in Germany
Age bracketShare%
16-195%
20-2931%
30-3923%
40-4924%
50+17%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Cristal (wine) audience comes from Germany.

Worldwide audience distribution share by country for Cristal (wine)
CountryShare
Brazil23.5%
United States13.9%
Germany13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cristal (wine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cristal (wine) customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K4.32×
02Baden-Württemberg~60K1.07×
03Thüringen~10K1.06×
04Rheinland-Pfalz~20K1.04×
05Sachsen~20K1.03×
06Bayern~70K1.02×
07Nordrhein-Westfalen~90K1.00×
08Sachsen-Anhalt~10K1.00×
09Hessen~30K0.98×
10Niedersachsen~40K0.96×
11Schleswig-Holstein~10K0.96×
12Berlin~20K0.92×
13Mecklenburg-Vorpommern~7K0.91×
14Brandenburg~10K0.90×
15Bremen~3K0.90×
16Saarland~5K0.89×
Fig. 06

Affinity by region

Affinity by region — Cristal (wine), Germany
0.89×1.00×4.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cristal (wine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cristal (wine) audience
#·InterestCategoryAffinity×
01Ruinart (Champagne)Food & Beverages159.97×
02ArtnetArts & Culture66.92×
03HennessyFood & Beverages55.23×
04CognacFood & Beverages49.96×
05Moët & ChandonFood & Beverages46.61×
06Art BaselArts & Culture33.96×
07White wineFood & Beverages29.26×
08NellyMusic & Radio27.18×
09Red wineFood & Beverages26.33×
10Emmy RossumMovies & TV20.00×
11Gourmet FoodsFood & Beverages19.96×
12Wine tastingFood & Beverages16.62×
13Contemporary art galleryArts & Culture12.67×
14VineyardFood & Beverages11.75×
15Art exhibitionArts & Culture11.54×
16GraffitiArts & Culture10.54×
17Street artArts & Culture9.54×
18Sustainable energyHome & Garden6.23×
19Renewable energyBusiness & Career5.85×
20Contemporary artArts & Culture5.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cristal (wine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cristal (wine) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY5.66×
IndividualismJOY3.70×
SustainabilityBALANCE3.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cristal (wine) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.94×
PatriotismCONSERVATISM0.94×
Community OrientationOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cristal (wine)'s target market in Germany?

Cristal (wine)'s target market in Germany covers an estimated 432,120 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cristal (wine) customers?

43.0% of the Cristal (wine) audience are female, 57.0% are male, with an average age of 40.7 years.

03

Which brands do Cristal (wine) fans like most?

Cristal (wine) fans show strongest brand affinity for Ruinart (Champagne) (159.97×), White wine (29.26×), and Red wine (26.33×) over the country average.

04

Where do Cristal (wine) fans live in Germany?

Cristal (wine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Cristal (wine) fans also like?

Beyond Cristal (wine) itself, the audience over-indexes on White wine (29.26×), Red wine (26.33×), Hennessy (55.23×), and Gourmet Foods (19.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Champagne audiences in Germany

See Cristal (wine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cristal (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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