Cristal (wine) Audience in Germany
Cristal (wine) has an estimated audience of 226,726 people in Germany. 43.0% are female, 57.0% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Hampton Inn, Birthday Gifts, Kashubia, MeatEater.
The average Cristal (wine) fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Hampton Inn, Birthday Gifts, with strongest over-indexing on Unique Gifts (2.64× the country average). Demographically, the Cristal (wine) audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Champagne
Demographics of Cristal (wine) fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 40.7 |
| Estimated audience size | 226,726 |
Audience persona
The typical Cristal (wine) fan in Germany is more male, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,352 | 1.12× |
| Bayern | 71,160 | 1.05× |
| Baden-Württemberg | 68,146 | 1.19× |
| Niedersachsen | 42,599 | 1.04× |
| Hessen | 37,948 | 1.18× |
| Rheinland-Pfalz | 23,329 | 1.11× |
| Berlin | 19,021 | 1.01× |
| Sachsen | 18,903 | 0.92× |
| Hamburg | 17,269 | 1.81× |
| Schleswig-Holstein | 14,767 | 0.98× |
| Brandenburg | 10,073 | 0.77× |
| Thüringen | 9,067 | 0.84× |
| Sachsen-Anhalt | 8,856 | 0.81× |
| Mecklenburg-Vorpommern | 6,115 | 0.76× |
| Saarland | 5,077 | 0.98× |
| Bremen | 3,428 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.64× | Shopping |
| Hampton Inn | 12.88× | Travel & Leisure |
| Birthday Gifts | 2.78× | Kids & Family |
| Kashubia | 31.77× | Travel & Leisure |
| MeatEater | 26.49× | Movies & TV |
| Goes | 1.5× | Travel & Leisure |
| Calf raises | 15.77× | Sports |
| Haberler | 1.95× | News |
| Istanbul Aydın University | 20× | Business & Career |
| Hana, Hawaii | 13.84× | Travel & Leisure |
| Horb am Neckar | 9.43× | Travel & Leisure |
| Natural rubber | 2.06× | Cars & Mobility |
| Huizen | 4.37× | Travel & Leisure |
| Gambela, Ethiopia | 16.83× | Travel & Leisure |
| Opposition (politics) | 4.22× | Politics & Society |
| Sukhoi | 12.49× | Cars & Mobility |
| Mie goreng | 3.81× | Food & Beverages |
| Kendra Scott | 7.77× | Fashion & Accessoires |
| Icon (magazine) | 1.54× | Arts & Culture |
| Nurse education | 1.51× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.55 |
| Sustainability | BALANCE | 3.35 |
| Individualism | JOY | 3.03 |
| Quality Awareness | PREMIUM | 2.61 |
| Urban Lifestyle | OPEN | 2.16 |
| Luxury Orientation | PREMIUM | 1.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 25.8% |
| Germany | 11.9% |
| United States | 9.8% |
See Cristal (wine) audiences in other countries
More Champagne audiences in Germany
- Veuve Clicquot (482,608)
- Dom Pérignon (wine) (341,133)
- Moët & Chandon (334,699)
- Champagne Krug (299,704)
- Freixenet (180,096)
Frequently asked questions
How many fans does Cristal (wine) have in Germany?
Cristal (wine) has an estimated audience of 226,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cristal (wine) fans?
43.0% of Cristal (wine) fans are female, 57.0% are male, with an average age of 40.7 years.
Which brands do Cristal (wine) fans like most?
Cristal (wine) fans show strongest brand affinity for Unique Gifts (2.64×), Hampton Inn (12.88×), and Birthday Gifts (2.78×) over the country average.
Where do Cristal (wine) fans live in Germany?
Cristal (wine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,352), Bayern (reach 71,160), and Baden-Württemberg (reach 68,146). These three regions account for the largest share of the active audience.
What other brands do Cristal (wine) fans also like?
Beyond Cristal (wine) itself, the audience over-indexes on Hampton Inn (12.88×), Birthday Gifts (2.78×), Kashubia (31.77×), and MeatEater (26.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cristal (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.