Hennessy Audience in Germany
Hennessy has an estimated audience of 527,739 people in Germany. 39.0% are female, 61.0% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cristal (wine), Brandy, Champagne Krug, French wine, Cognac.
The average Hennessy fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cristal (wine), Brandy, Champagne Krug, with strongest over-indexing on Cristal (wine) (55.23× the country average). Demographically, the Hennessy audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Hennessy fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 38.3 |
| Estimated audience size | 527,739 |
Audience persona
The typical Hennessy fan in Germany is more male, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Cristal (wine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,039 | 1.78× |
| Bayern | 87,710 | 1.03× |
| Baden-Württemberg | 76,896 | 1.07× |
| Niedersachsen | 57,402 | 1.12× |
| Hessen | 50,233 | 1.25× |
| Berlin | 27,976 | 1.19× |
| Rheinland-Pfalz | 25,839 | 0.98× |
| Sachsen | 18,803 | 0.73× |
| Hamburg | 16,623 | 1.39× |
| Schleswig-Holstein | 16,587 | 0.88× |
| Brandenburg | 12,246 | 0.75× |
| Sachsen-Anhalt | 9,365 | 0.68× |
| Thüringen | 8,497 | 0.63× |
| Mecklenburg-Vorpommern | 7,060 | 0.7× |
| Bremen | 5,119 | 1.13× |
| Saarland | 4,505 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cristal (wine) | 55.23× | Food & Beverages |
| Brandy | 50.04× | Food & Beverages |
| Champagne Krug | 45.43× | Food & Beverages |
| French wine | 38.93× | Food & Beverages |
| Cognac | 34.23× | Food & Beverages |
| Small batch whiskey | 33.8× | Food & Beverages |
| Asbach | 26.72× | Food & Beverages |
| Discounting | 8.21× | Shopping |
| Vintage | 9.96× | Fashion & Accessoires |
| Gourmet Foods | 11.18× | Food & Beverages |
| Dom Pérignon (wine) | 32.1× | Food & Beverages |
| American whiskey | 26.26× | Food & Beverages |
| White wine | 12.8× | Food & Beverages |
| Chivas Regal | 31.6× | Food & Beverages |
| Grey Goose (vodka) | 33.33× | Food & Beverages |
| Red wine | 11.3× | Food & Beverages |
| Bulleit Bourbon | 46.01× | Food & Beverages |
| Wild Turkey (bourbon) | 43.33× | Food & Beverages |
| Rémy Martin | 42.81× | Food & Beverages |
| Jim Beam | 26.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.06 |
| Quality Awareness | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.81 |
| Luxury Orientation | PREMIUM | 1.52 |
| Patriotism | CONSERVATISM | 1.48 |
| Convenience Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 4.6% |
| Germany | 4.4% |
See Hennessy audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Hennessy have in Germany?
Hennessy has an estimated audience of 527,739 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hennessy fans?
39.0% of Hennessy fans are female, 61.0% are male, with an average age of 38.3 years.
Which brands do Hennessy fans like most?
Hennessy fans show strongest brand affinity for Cristal (wine) (55.23×), Brandy (50.04×), and Champagne Krug (45.43×) over the country average.
Where do Hennessy fans live in Germany?
Hennessy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,039), Bayern (reach 87,710), and Baden-Württemberg (reach 76,896). These three regions account for the largest share of the active audience.
What other brands do Hennessy fans also like?
Beyond Hennessy itself, the audience over-indexes on Brandy (50.04×), Champagne Krug (45.43×), French wine (38.93×), and Cognac (34.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hennessy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.