Rascasse Audience Intelligence

Grey Goose (vodka) Target Market in Germany

A data profile of the people who buy, follow and care about Grey Goose (vodka) in Germany — modelled from more than twelve digital signal sources. Grey Goose (vodka) has an estimated audience of 279,378 people in Germany.

#27among Spirits in Germany#2318among Brand in Germany#885in Food & Beverages

The average Grey Goose (vodka) fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Wild Turkey (bourbon), American Craft Beer Week, Miller Lite, with strongest over-indexing on Wild Turkey (bourbon) (147.2× the country average).

Demographically, the Grey Goose (vodka) audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grey Goose (vodka) fan in Germany is more male, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Wild Turkey (bourbon).

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grey Goose (vodka) profile in Germany.

Audience size
279K
in Germany
Gender
40.4%♀
59.6% male
Age
34.1
average years
Country rank
#18274
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grey Goose (vodka)

40.4% are female, 59.6% are male, average age 34.1.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Grey Goose (vodka) audience in Germany
MetricValue
Female40.4%
Male59.6%
Average age34.1
Estimated audience size279,378
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Grey Goose (vodka) audience in Germany
Age bracketShare%
16-1926%
20-2931%
30-3918%
40-4913%
50+11%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Grey Goose (vodka) audience comes from Germany.

Worldwide audience distribution share by country for Grey Goose (vodka)
CountryShare
United States29.8%
United Kingdom8.6%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grey Goose (vodka) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grey Goose (vodka) customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.95×
02Bremen~4K1.75×
03Niedersachsen~40K1.45×
04Nordrhein-Westfalen~80K1.30×
05Hessen~30K1.30×
06Berlin~10K1.07×
07Schleswig-Holstein~10K1.00×
08Baden-Württemberg~40K0.91×
09Bayern~40K0.82×
10Rheinland-Pfalz~10K0.79×
11Saarland~3K0.78×
12Mecklenburg-Vorpommern~4K0.73×
13Brandenburg~6K0.65×
14Sachsen~8K0.60×
15Sachsen-Anhalt~4K0.60×
16Thüringen~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Grey Goose (vodka), Germany
0.56×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grey Goose (vodka) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grey Goose (vodka) audience
#·InterestCategoryAffinity×
01American Craft Beer WeekFood & Beverages682.93×
02Maccabi Tel Aviv B.C.Sports163.74×
03Tito's VodkaFood & Beverages151.52×
04Wild Turkey (bourbon)Food & Beverages147.20×
05Miller LiteFood & Beverages120.25×
06Taste of LondonFood & Beverages115.95×
07SmirnoffFood & Beverages45.95×
08SKYY vodkaFood & Beverages34.36×
09Belvedere (vodka)Food & Beverages31.22×
10Dom Pérignon (wine)Food & Beverages30.67×
11BacardiFood & Beverages15.22×
12CannesTravel & Leisure13.65×
13AsbachFood & Beverages12.50×
14SüdkurierNews9.74×
15Espresso MartiniFood & Beverages8.01×
16YouTube MusicInternet & Social Media4.38×
17ShoppingShopping1.69×
18FIFA World CupSports1.67×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grey Goose (vodka) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grey Goose (vodka) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
IndividualismJOY1.79×
MindfulnessBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grey Goose (vodka) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Pet OwnershipJOY1.07×
Community OrientationOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Grey Goose (vodka)'s target market in Germany?

Grey Goose (vodka)'s target market in Germany covers an estimated 279,378 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Grey Goose (vodka) customers?

40.4% of the Grey Goose (vodka) audience are female, 59.6% are male, with an average age of 34.1 years.

03

Which brands do Grey Goose (vodka) fans like most?

Grey Goose (vodka) fans show strongest brand affinity for Wild Turkey (bourbon) (147.2×), American Craft Beer Week (682.93×), and Miller Lite (120.25×) over the country average.

04

Where do Grey Goose (vodka) fans live in Germany?

Grey Goose (vodka) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Grey Goose (vodka) fans also like?

Beyond Grey Goose (vodka) itself, the audience over-indexes on American Craft Beer Week (682.93×), Miller Lite (120.25×), Tito's Vodka (151.52×), and Belvedere (vodka) (31.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Grey Goose (vodka) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grey Goose (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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