Grey Goose (vodka) Audience in Germany
Grey Goose (vodka) has an estimated audience of 281,729 people in Germany. 40.4% are female, 59.6% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Wild Turkey (bourbon), American Craft Beer Week, Miller Lite, Tito's Vodka, Belvedere (vodka).
The average Grey Goose (vodka) fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Wild Turkey (bourbon), American Craft Beer Week, Miller Lite, with strongest over-indexing on Wild Turkey (bourbon) (147.2× the country average). Demographically, the Grey Goose (vodka) audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Spirits
Demographics of Grey Goose (vodka) fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 34.1 |
| Estimated audience size | 281,729 |
Audience persona
The typical Grey Goose (vodka) fan in Germany is more male, around 34.1 years old, with strong Indulgence tendencies and a notable affinity for Wild Turkey (bourbon).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,404 | 1.34× |
| Niedersachsen | 40,167 | 1.47× |
| Bayern | 38,069 | 0.84× |
| Baden-Württemberg | 35,025 | 0.91× |
| Hessen | 28,264 | 1.32× |
| Berlin | 14,452 | 1.15× |
| Hamburg | 13,059 | 2.05× |
| Rheinland-Pfalz | 10,825 | 0.77× |
| Schleswig-Holstein | 9,770 | 0.97× |
| Sachsen | 7,921 | 0.57× |
| Brandenburg | 5,168 | 0.59× |
| Bremen | 4,413 | 1.83× |
| Sachsen-Anhalt | 3,635 | 0.5× |
| Mecklenburg-Vorpommern | 3,434 | 0.64× |
| Thüringen | 3,009 | 0.42× |
| Saarland | 2,228 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wild Turkey (bourbon) | 147.2× | Food & Beverages |
| American Craft Beer Week | 682.93× | Food & Beverages |
| Miller Lite | 120.25× | Food & Beverages |
| Tito's Vodka | 151.52× | Food & Beverages |
| Belvedere (vodka) | 31.22× | Food & Beverages |
| Maccabi Tel Aviv B.C. | 163.74× | Sports |
| Smirnoff | 45.95× | Food & Beverages |
| Dom Pérignon (wine) | 30.67× | Food & Beverages |
| SKYY vodka | 34.36× | Food & Beverages |
| Cannes | 13.65× | Travel & Leisure |
| Bacardi | 15.22× | Food & Beverages |
| Taste of London | 115.95× | Food & Beverages |
| Asbach | 12.5× | Food & Beverages |
| Espresso Martini | 8.01× | Food & Beverages |
| Shopping | 1.69× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| Borussia Dortmund | 1.52× | Sports |
| Business and industry | 1.51× | Business & Career |
| YouTube Music | 4.38× | Internet & Social Media |
| Money bag | 12.46× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.9 |
| Early Adopter Mentality | POWER | 1.6 |
| Luxury Orientation | PREMIUM | 1.44 |
| Price Sensitivity | PREMIUM | 1.42 |
| Patriotism | CONSERVATISM | 1.39 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 8.7% |
| Brazil | 5.7% |
See Grey Goose (vodka) audiences in other countries
More Spirits audiences in Germany
- Aperol Spritz (1,220,972)
- Aperol (1,008,873)
- Asbach (678,939)
- Baileys Irish Cream (654,751)
- Belvedere (vodka) (635,920)
Frequently asked questions
How many fans does Grey Goose (vodka) have in Germany?
Grey Goose (vodka) has an estimated audience of 281,729 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Grey Goose (vodka) fans?
40.4% of Grey Goose (vodka) fans are female, 59.6% are male, with an average age of 34.1 years.
Which brands do Grey Goose (vodka) fans like most?
Grey Goose (vodka) fans show strongest brand affinity for Wild Turkey (bourbon) (147.2×), American Craft Beer Week (682.93×), and Miller Lite (120.25×) over the country average.
Where do Grey Goose (vodka) fans live in Germany?
Grey Goose (vodka) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,404), Niedersachsen (reach 40,167), and Bayern (reach 38,069). These three regions account for the largest share of the active audience.
What other brands do Grey Goose (vodka) fans also like?
Beyond Grey Goose (vodka) itself, the audience over-indexes on American Craft Beer Week (682.93×), Miller Lite (120.25×), Tito's Vodka (151.52×), and Belvedere (vodka) (31.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grey Goose (vodka). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.