Rascasse Audience Intelligence

Dom Pérignon (wine) Target Market in Germany

A data profile of the people who buy, follow and care about Dom Pérignon (wine) in Germany — modelled from more than twelve digital signal sources. Dom Pérignon (wine) has an estimated audience of 357,445 people in Germany.

#4among Champagne in Germany#1950among Brand in Germany#761in Food & Beverages

The average Dom Pérignon (wine) fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Black Caviar, Harvester (restaurant), Sitges, with strongest over-indexing on Black Caviar (350.86× the country average).

Demographically, the Dom Pérignon (wine) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dom Pérignon (wine) fan in Germany is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Black Caviar.

Category: Food & Beverages · Type: Brand · Subtype: Champagne

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dom Pérignon (wine) profile in Germany.

Audience size
357K
in Germany
Gender
61.1%♀
38.9% male
Age
37.0
average years
Country rank
#15275
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dom Pérignon (wine)

61.1% are female, 38.9% are male, average age 37.0.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Dom Pérignon (wine) audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age37.0
Estimated audience size357,445
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Dom Pérignon (wine) audience in Germany
Age bracketShare%
16-1919%
20-2926%
30-3923%
40-4921%
50+11%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Dom Pérignon (wine) audience comes from Germany.

Worldwide audience distribution share by country for Dom Pérignon (wine)
CountryShare
United States18.0%
Italy11.5%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dom Pérignon (wine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dom Pérignon (wine) customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.57×
02Hessen~40K1.42×
03Bayern~80K1.40×
04Baden-Württemberg~60K1.19×
05Saarland~5K1.16×
06Nordrhein-Westfalen~90K1.14×
07Berlin~20K1.14×
08Schleswig-Holstein~10K1.04×
09Rheinland-Pfalz~20K1.00×
10Bremen~3K0.95×
11Niedersachsen~30K0.92×
12Sachsen~10K0.68×
13Brandenburg~7K0.67×
14Mecklenburg-Vorpommern~4K0.66×
15Thüringen~5K0.61×
16Sachsen-Anhalt~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Dom Pérignon (wine), Germany
0.57×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dom Pérignon (wine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dom Pérignon (wine) audience
#·InterestCategoryAffinity×
01Black CaviarFood & Beverages350.86×
02Harvester (restaurant)Food & Beverages211.47×
03SitgesTravel & Leisure203.35×
04Così (restaurant)Food & Beverages197.37×
05NexityHome & Garden178.76×
06SardineFood & Beverages175.84×
07KrabiTravel & Leisure151.58×
08Tasting roomHome & Garden128.54×
09Prezzo (restaurant)Food & Beverages126.59×
10Red LobsterFood & Beverages117.69×
11GlenrothesFood & Beverages95.59×
12Mae Hong Son ProvinceTravel & Leisure85.75×
13SuntoryFood & Beverages83.24×
14Tuna saladFood & Beverages73.58×
15nandosFood & Beverages64.88×
16WokFood & Beverages33.38×
17Wine LoversFood & Beverages33.01×
18Japanese whiskyFood & Beverages25.48×
19ButcherFood & Beverages20.00×
20Home RenovationsHome & Garden8.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dom Pérignon (wine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dom Pérignon (wine) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.91×
Convenience OrientationPREMIUM1.83×
IndividualismJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dom Pérignon (wine) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.61×
PatriotismCONSERVATISM0.61×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dom Pérignon (wine)'s target market in Germany?

Dom Pérignon (wine)'s target market in Germany covers an estimated 357,445 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dom Pérignon (wine) customers?

61.1% of the Dom Pérignon (wine) audience are female, 38.9% are male, with an average age of 37.0 years.

03

Which brands do Dom Pérignon (wine) fans like most?

Dom Pérignon (wine) fans show strongest brand affinity for Black Caviar (350.86×), Harvester (restaurant) (211.47×), and Sitges (203.35×) over the country average.

04

Where do Dom Pérignon (wine) fans live in Germany?

Dom Pérignon (wine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dom Pérignon (wine) fans also like?

Beyond Dom Pérignon (wine) itself, the audience over-indexes on Harvester (restaurant) (211.47×), Sitges (203.35×), Sardine (175.84×), and Krabi (151.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Champagne audiences in Germany

See Dom Pérignon (wine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dom Pérignon (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →