Dom Pérignon (wine) Audience in Germany
Dom Pérignon (wine) has an estimated audience of 216,732 people in Germany. 61.1% are female, 38.9% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Black Caviar, Harvester (restaurant), Così (restaurant), Sitges, Sardine.
The average Dom Pérignon (wine) fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Black Caviar, Harvester (restaurant), Così (restaurant), with strongest over-indexing on Black Caviar (350.86× the country average). Demographically, the Dom Pérignon (wine) audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Champagne
Demographics of Dom Pérignon (wine) fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 37.0 |
| Estimated audience size | 216,732 |
Audience persona
The typical Dom Pérignon (wine) fan in Germany is more female, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Black Caviar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,278 | 1.17× |
| Bayern | 80,064 | 1.46× |
| Baden-Württemberg | 56,771 | 1.22× |
| Hessen | 38,031 | 1.46× |
| Niedersachsen | 30,127 | 0.91× |
| Berlin | 18,151 | 1.19× |
| Rheinland-Pfalz | 17,189 | 1.01× |
| Hamburg | 12,280 | 1.59× |
| Schleswig-Holstein | 12,230 | 1× |
| Sachsen | 11,468 | 0.69× |
| Brandenburg | 6,871 | 0.65× |
| Thüringen | 4,860 | 0.56× |
| Sachsen-Anhalt | 4,746 | 0.54× |
| Saarland | 4,540 | 1.08× |
| Mecklenburg-Vorpommern | 4,029 | 0.62× |
| Bremen | 2,607 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black Caviar | 350.86× | Food & Beverages |
| Harvester (restaurant) | 211.47× | Food & Beverages |
| Così (restaurant) | 197.37× | Food & Beverages |
| Sitges | 203.35× | Travel & Leisure |
| Sardine | 175.84× | Food & Beverages |
| Krabi | 151.58× | Travel & Leisure |
| Tasting room | 128.54× | Home & Garden |
| Suntory | 83.24× | Food & Beverages |
| Red Lobster | 117.69× | Food & Beverages |
| Nexity | 178.76× | Home & Garden |
| nandos | 64.88× | Food & Beverages |
| Tuna salad | 73.58× | Food & Beverages |
| Wok | 33.38× | Food & Beverages |
| Wine Lovers | 33.01× | Food & Beverages |
| Mae Hong Son Province | 85.75× | Travel & Leisure |
| Prezzo (restaurant) | 126.59× | Food & Beverages |
| Home Renovations | 8.35× | Home & Garden |
| Japanese whisky | 25.48× | Food & Beverages |
| Butcher | 20× | Food & Beverages |
| Glenrothes | 95.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.85 |
| Indulgence | JOY | 4.16 |
| Luxury Orientation | PREMIUM | 3.8 |
| Design Affinity | PREMIUM | 3.33 |
| Family Orientation | CONSERVATISM | 1.76 |
| Travelling | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Italy | 11.9% |
| Brazil | 8.0% |
See Dom Pérignon (wine) audiences in other countries
More Champagne audiences in Germany
- Veuve Clicquot (482,608)
- Cristal (wine) (421,158)
- Moët & Chandon (334,699)
- Champagne Krug (299,704)
- Freixenet (180,096)
Frequently asked questions
How many fans does Dom Pérignon (wine) have in Germany?
Dom Pérignon (wine) has an estimated audience of 216,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dom Pérignon (wine) fans?
61.1% of Dom Pérignon (wine) fans are female, 38.9% are male, with an average age of 37.0 years.
Which brands do Dom Pérignon (wine) fans like most?
Dom Pérignon (wine) fans show strongest brand affinity for Black Caviar (350.86×), Harvester (restaurant) (211.47×), and Così (restaurant) (197.37×) over the country average.
Where do Dom Pérignon (wine) fans live in Germany?
Dom Pérignon (wine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,278), Bayern (reach 80,064), and Baden-Württemberg (reach 56,771). These three regions account for the largest share of the active audience.
What other brands do Dom Pérignon (wine) fans also like?
Beyond Dom Pérignon (wine) itself, the audience over-indexes on Harvester (restaurant) (211.47×), Così (restaurant) (197.37×), Sitges (203.35×), and Sardine (175.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dom Pérignon (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.